ADVENTURES IN THE STATUS-SPHERE<br />Social Media Branding<br />Jennifer Leavens<br />President, Just In Time Connect<br /...
SS<br />Stand out from the crowd<br />
Without<br />getting<br />lost in<br />the<br />“cloud”<br />SS<br />
Profiles<br />Discuss<br />Listen<br />The<br />Status-sphere<br />Photos/Video<br />Share<br />Local<br />Publish<br />Re...
PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, GoogleBuzz<br /><ul><li>Personal page for business development – insti...
Reflect your personality
Business page – Interactive version of your website
Land on the “Info” tab
Utilize free applications to enhance “site”
Inform, don’t sell
At 25 fans, get username URL
Link to Twitter, LinkedIn
Offers for Facebook fans encourage connection
Respond to fan comments – the social in social media!</li></li></ul><li>PROFILES<br />Why a Facebook “fan page” for your b...
PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, etc.<br /><ul><li>Brand yourself AND your business
Tool to organize, expand and utilize your network
Albert-Laszlo Barabasi – the power of “weak links”
Profile picture; Be detailed in job summaries
Join professional groups (Let’sConnect Temple Judea)
Display in profile
Sign up for email updates
Participate in discussions – learn and educate
Use applications to add presentations, blogs, statuses, etc. to profile
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Adventures In The Statusphere Using Social Media To Network

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The basics of using social media to market your business, harness the power of networks, and improve your search engine results using "Social SEO" and the power of the "Status-sphere." How to listen to social networks to find your target customers and clients, get fans and followers and promote yourself and your business as a market leader.

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Adventures In The Statusphere Using Social Media To Network

  1. 1. ADVENTURES IN THE STATUS-SPHERE<br />Social Media Branding<br />Jennifer Leavens<br />President, Just In Time Connect<br />www.jitconnect.com<br />jennifer@jitconnect.com<br />www.twitter.com/jitconnect<br />www.linkedin.com/in/jenniferleavens<br />www.facebook.com/jitconnect<br />
  2. 2. SS<br />Stand out from the crowd<br />
  3. 3. Without<br />getting<br />lost in<br />the<br />“cloud”<br />SS<br />
  4. 4. Profiles<br />Discuss<br />Listen<br />The<br />Status-sphere<br />Photos/Video<br />Share<br />Local<br />Publish<br />Review<br />
  5. 5. PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, GoogleBuzz<br /><ul><li>Personal page for business development – instills trust and comfort
  6. 6. Reflect your personality
  7. 7. Business page – Interactive version of your website
  8. 8. Land on the “Info” tab
  9. 9. Utilize free applications to enhance “site”
  10. 10. Inform, don’t sell
  11. 11. At 25 fans, get username URL
  12. 12. Link to Twitter, LinkedIn
  13. 13. Offers for Facebook fans encourage connection
  14. 14. Respond to fan comments – the social in social media!</li></li></ul><li>PROFILES<br />Why a Facebook “fan page” for your business and not a group?<br />Analytics<br />Short URL<br />Show up on fans’ News Feeds<br />
  15. 15. PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, etc.<br /><ul><li>Brand yourself AND your business
  16. 16. Tool to organize, expand and utilize your network
  17. 17. Albert-Laszlo Barabasi – the power of “weak links”
  18. 18. Profile picture; Be detailed in job summaries
  19. 19. Join professional groups (Let’sConnect Temple Judea)
  20. 20. Display in profile
  21. 21. Sign up for email updates
  22. 22. Participate in discussions – learn and educate
  23. 23. Use applications to add presentations, blogs, statuses, etc. to profile
  24. 24. Answer questions – become an “expert”</li></li></ul><li>PROFILES<br />
  25. 25. PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, etc.<br /><ul><li>Create a simple branded background
  26. 26. Choose complementary design colors
  27. 27. Profile picture is you if you’re branding “you,” logo if selling product
  28. 28. Follow and get followed
  29. 29. Twitter for strategic partners, Facebook for customer interaction
  30. 30. Follow competitors, bloggers/journalists, trade organizations
  31. 31. Exceptions to the rule
  32. 32. Retweet!
  33. 33. Look for mentions/replies - respond
  34. 34. Especially to negative comments</li></li></ul><li>PROFILES<br />Facebook, LinkedIn, Twitter, MySpace, etc.<br /><ul><li>NING
  35. 35. For niche networks
  36. 36. Search for your field/topic, join and create a profile
  37. 37. Create your own NING
  38. 38. Professional networks
  39. 39. Small business networks
  40. 40. http://www.tradeseam.com
  41. 41. Other networks
  42. 42. Mom-blogs, Peachhead, Yahoo! Groups, LinkedIn groups</li></li></ul><li>LISTEN<br />Google Reader, Bloglines, Search, Alerts, etc.<br /><ul><li>Find your audience or customers
  43. 43. Where are the conversations happening? What are they saying?
  44. 44. Who is following the profiles you follow? Who are they following?
  45. 45. Key words, topics, hashtags
  46. 46. Subscribe your RSS reader to blogsearch.google.com, search.twitter.com for your topics </li></li></ul><li>LISTEN<br />1.<br />2.<br />3.<br />5.<br />4.<br />
  47. 47. PHOTO & VIDEO<br />YouTube, Flickr, Picasa, Yahoo! Video, Slideshare<br /><ul><li>Communicate value proposition, expertise, product uses
  48. 48. Repurpose pictures and video on-hand
  49. 49. Post to these sites, label, tag and caption well for SEO
  50. 50. Consider professional photography or videography – Editing is everything!
  51. 51. Share presentations, demonstrations, etc.
  52. 52. Demonstrate expertise. Post on LinkedIn
  53. 53. Give free advice; creative how-tos</li></li></ul><li>PHOTO & VIDEO<br />
  54. 54. LOCAL<br />Maps.Google.com, Local.Yahoo.com, etc. <br /><ul><li>Optimize for local search – register now!
  55. 55. Google, Yahoo!, Bing
  56. 56. Add address to every page on your site
  57. 57. Add city and neighborhood names into “service areas” or “easy to get to from…”
  58. 58. Blog local events
  59. 59. Interact with local bloggers
  60. 60. Get on association, trade group, alumni listings</li></li></ul><li>LOCAL<br />Foursquare, Gowalla, Yelp!, Facebook<br /><ul><li>Local “check-in”
  61. 61. Direct word of mouth
  62. 62. Yelp! just launched it, Facebook expected to
  63. 63. Leave tips, offers, comments. Customers, too
  64. 64. Mine for intel!
  65. 65. Loyalty programs
  66. 66. Rewards for “mayors,” 10 check-ins
  67. 67. Can create special badges, offers listed on the sites
  68. 68. Go on the sites and interact with people who checked-in to your business. Reward loyalty with insider info, tchotchkes
  69. 69. Use with other programs like Groupon or The BLVD Card
  70. 70. Signage on your site and location to encourage check-ins</li></li></ul><li>REVIEW & RATINGS<br />Yelp!, Insiderpages, Citysearch, Local.com,<br />Maps.Google, Local.Yahoo, MerchantCircle.com<br /><ul><li>Ability to review is everywhere, even on maps
  71. 71. Unlock your business page
  72. 72. Allows you to communicate with reviewers
  73. 73. Track number of views
  74. 74. Add pix, detailed description, announce offers & events
  75. 75. Encourage happy customers to review
  76. 76. Manage your reviews
  77. 77. Reinforce their decision to patronize and review you. Thank for good reviews. Recommend other offerings.
  78. 78. Mitigate bad reviews – contact privately and offer a freebie.
  79. 79. Many bad reviews are reversed when a business owner takes charge!</li></li></ul><li>PUBLISH<br />WordPress, TypePad, Blogger, Twitter, etc.<br /><ul><li>Blogging and microblogging
  80. 80. Original content
  81. 81. Expertise and utility to your audience
  82. 82. Primary “Social SEO” tool
  83. 83. Research keywords and include
  84. 84. Cite and link to influential bloggers and resources
  85. 85. Make it easy to share and link to your content
  86. 86. Write content useful and interesting to your target, not overt sales messages
  87. 87. Your expertise is the sell. Will be receptive to occasional promoting
  88. 88. Guest blogging opportunities</li></li></ul><li>SHARE<br />Digg, StumbleUpon, Reddit, del.icio.us, etc.<br /><ul><li>Create profiles on a few
  89. 89. Make sure your name and link are part of your profile
  90. 90. Share relevant articles, blog posts
  91. 91. Each time you “share” your name and link are duplicated and attached to the key words in the article
  92. 92. Use bookmarking sites to find articles, spot trends, find well trafficked sites and topics to comment on with your name and link</li></li></ul><li>Discuss<br />Disqus, Google, LiveJournal, TypePad, WordPress, AIM <br /><ul><li>Create profiles on the popular comment profiles with your name and/or company name and LINK
  93. 93. Be helpful, answer questions, compliment, suggest
  94. 94. Link/Trackback to those blogs in your blog
  95. 95. They will notice you and your content and spark mutual linking</li></li></ul><li>“SOCIAL SEO”<br />Social Media hits keys of search engine algorithms<br /><ul><li>All this is about your target finding and choosing you
  96. 96. Your link/name everywhere
  97. 97. multiple social profiles
  98. 98. forums and discussions
  99. 99. blogs and trackbacks
  100. 100. bookmarking
  101. 101. Frequent, fresh content
  102. 102. Tweets (Tweets in Google search results!)
  103. 103. blog posts
  104. 104. LinkedIn, Yahoo!, etc. group participation
  105. 105. Key words in Tweets, statuses, blog posts, comments
  106. 106. Search engines take context into consideration!
  107. 107. Link it all together</li></li></ul><li>TRACK RESULTS<br />How visible are you?<br /><ul><li>Google, Yahoo, Bing, etc. often
  108. 108. Keyword yield, visitors per keyword
  109. 109. howsociable.com
  110. 110. trackur.com
  111. 111. socialmention.com
  112. 112. bit.ly</li></li></ul><li>ADVENTURES IN THE STATUS-SPHERE<br />Social Media Branding<br />Jennifer Leavens<br />President, Just In Time Connect<br />www.jitconnect.com<br />jennifer@jitconnect.com<br />www.twitter.com/jitconnect<br />www.linkedin.com/in/jenniferleavens<br />www.facebook.com/jitconnect<br />

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