Logo Design
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Logo Design

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Logo Design Logo Design Presentation Transcript

  • What is a Logo?What Function Does it Serve? Visual identity of a brand
  • What is a Logo? What Function Does it Serve?Palette of colors, font(s) and imagery to symbolize a brand; set it apart from others
  • What is a Logo?What Function Does it Serve?Unique identifying symbol that representscompany’s services, values, characteristics
  • What is a Logo?What Function Does it Serve?Consider how font, color and image choices support and reinforce corporate identity
  • What is a Logo?What Function Does it Serve?Consider how font, color and image choices support and reinforce corporate identity
  • What is a Logo?What Function Does it Serve?Consider how font, color and image choices support and reinforce corporate identity
  • What is a Logo?What Function Does it Serve?Consider how font, color and image choices support and reinforce corporate identity
  • What is a Logo?What Function Does it Serve?Consider how font, color and image choices support and reinforce corporate identity
  • Principles of Logo Design AppropriateAccurately represent a company/services/industryHow do font, color and image choices support identity?
  • Principles of Logo Design Simple Simple; not overly complex Legible at a variety of sizes Uses vector artwork
  • Principles of Logo Design Unique Stand apart from its competitors Unique and recognizable to audience
  • Principles of Logo Design WittyLogos that employ humor or double meanings make memorableexamples and help a brand identity stand out in the marketplace
  • Principles of Logo Design Consistent Core color palette and font(s) Design choices always remain consistent
  • Principles of Logo Design TimelessA corporate identity should stand the test of timeand not depend on trends/fads of a current time periodMost effective logos are ones that are as relevant nowas they were when they were first designed
  • Principles of Logo DesignCurrent Trends in Logo Design http://www.logolounge.com/logotrends
  • The Logo Design ProcessDesign brief: Meet with the client to discuss the project needs and timelines.Research: Gather background information about the company and the industry to which itbelongs, including your client s competitors. This will give you a foundation on which tobuild your design.Examine successful logo designs from your client s industry to determine what hasworked in the past, as well as logos from other industries.Brainstorming/ Sketching: Begin to lay out your initial ideas on paper. Be creative andopen to possibilities at this point; you can refine your sketches later.Reflection: Take periodic breaks from the design process. This helps you to reflect onyour work and examine it more carefully and from a renewed perspective at a later pointin time.Revisions: This is the process of refining a design according to feedback from your client.This stage of the process can take several rounds to revise and perfect.Presentation: Your final presentation to the client should reflect your best work. Be surethat the finished piece has a high quality and professional appearance. You may evenwant to show the logo positioned on a product on which it may later appear.
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student LoungeDesign brief: Design a logo for the new jPad Student Lounge.Target Audience: Current and prospective students in theDiederich College of Communication (ages 17-22)Secondary audience (who else will see logo): alumni, visitors,staff and facultyConsiderations: Color palette (Marquette University, DiederichCollege or neutral)? Needs to be versatile; potential applicationson signage, t-shirts, posters and flyers, etc.
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design Examples jPad Student Lounge
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design ExamplesMilwaukee Neighborhood News Service
  • Logo Design Project Midwest Freshwater CollectiveCreative Brief: You have been hired to design a new corporate identity for theMidwest Freshwater Collective, an organization dedicated to educatingcommunities along the Great Lakes region about practices for environmentallysustainable water use.Target Audience: Residents of the Great Lakes region of the Midwest, specificallyresidents of Milwaukee and Chicago metropolitan areas, where branch offices willbe located. Logo will reach broad demographic living in this area, ranging fromchildren to adults.Project Description: Using a combination of typography and imagery, create aseries of three different logo concepts to present to the companys board ofdirectors. Consider the psychological meanings of color, font and image choicesthat you apply to each design. Create 2-3 options (multiple logos can be onone page).We will view the finished designs at the end of class.