The journey from a ‘like–based’ social strategy (circa 2010) to a ‘lead-based’ ROI strategy (today) is more of a path of discovery than a straight line for many businesses.
At Salesforce.com, we began to make this shift almost a year ago as our goals related to social strategy matured. We did not have a compass or blueprint to guide us at the time, but looking back, we see ten key steps that set us on the path to a fully working inbound content engine.
This is an overview of 10 proven steps to build a content marketing strategy that will bring new sources of leads to your business.
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