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Globalization project for The Rise of Starbucks

Globalization project for The Rise of Starbucks



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Ipods Ipods Presentation Transcript

  • Globalization of iPodsBy Jennifer Bryan-Ashwell
  • Tony FadellFormer employee of General Magic and PhillipsWanted a new MP3 player that was different from the “bulky flash memory-based” MP3 players Rio and other companies madeFadell wanted to deliver a small hard drive-based player that was linked with acontent delivery system where users could legally obtain and download music.Approached RealNetworks and Phillips in 2000 with his ideaFadell turned to Apple, which years before had sworn off consumer electronicsafter their unsuccessful Pippin and Newton. The executives at Apple were very enthusiastic about implementing Fadells plan at AppleHe was hired in early 2001 and was given a development team of around thirty people and a deadline of one year to release a successful
  • PortablePlayerFadell shopped around for an existing player to use as the basis of the Appleplayer. After briefly looking at Rio and Creative, the team found PortalPlayer, anew company that had not yet released a full product.PortalPlayer was assisting other companies to develop MP3 players based oncommon software. Before Apple > IBM The executives at PortalPlayer did not like the chances of IBM releasing a consumer MP3 player, so they jumped at Apples offer to design their players software exclusively.
  • Problems With PortablePlayer the players did not support playlists larger than ten songs did not have equalizers batteries lasted for less than three hours Ben Knauss, "Most of the time building the iPod was spent finishing [PortalPlayers] product."
  • The First iPod 5 GB Toshiba hard drives that were the size of a quarter ARM processors An operating system from Pixo A large high resolution display A lithium polymer battery The most recognizable aesthetic feature of the device - the scroll wheel. a capacity of thousands of songs. Instead of using skip buttons, a user could spin a wheel on the front of the device to scroll through a list of songs and menus Easier than other brands
  • Other iPods Made After the First 3rd Generation iPod (2003) iPod Mini (January 2004) 4th Generation iPod (Late 2004) iPod Shuffle (January 2005) iPod nano (September 2005) 2006 --> iPod nano in color and a smaller iPod shuffle iPhone (2007)
  • September 5, 2007New Line of iPods
  • iPhone 3G (July 2008)Complete line update September 8, 2008 Colored Shuffles Nano design changed and became avaiable in more colorsiPad (2010)all models are always being perfected
  • iPodsThey are sold world wideMade outside the USCheapest iPods are only $49Can get them at multiple retailers, besides just an Apple StoreiTunes works with all computers (Macs and Windows)iTouch and iPhone have various apps many are free like Facebook, Skype, Twitter
  • How iPods Affect MeListen to my iPod or iTunes daily I can listen to my favorite bands easily It helps me with assignments and keeping up with new artists Keeps me occupied when I do not feel like doing anything