Sexy penguin print logo

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Sexy penguin print logo

  1. 1. Brief Find a name for your agency Make a logo out of recycled objects Spend no more than £50 Must be waterproof Film the process
  2. 2. Insights The best transactions are those in which both parties win Money is a pretty good art critic
  3. 3. Proposition Pay what you want (Radiohead)
  4. 4. Symbiosis <ul><li>Mutually beneficial relationship between species </li></ul><ul><li>Clown fish + Anemone </li></ul><ul><li>Fungus + Tree </li></ul><ul><li>Oxpecker + … </li></ul>
  5. 5. Oxpecker Agency Model <ul><li>Oxpecker </li></ul>Clients
  6. 6. Oxpecker Agency Model <ul><li>Oxpecker </li></ul>Clients Giraffe Rhino Hippo Ox Zebra Antelope
  7. 7. Oxpecker Agency Model <ul><li>Oxpecker </li></ul>Clients Giraffe Rhino Hippo Ox Zebra Antelope Briefs
  8. 8. Oxpecker Agency Model <ul><li>Oxpecker </li></ul>Clients Giraffe Rhino Hippo Ox Zebra Antelope Briefs Grooming Brushing Styling Facial Nail Bar
  9. 9. Oxpecker Agency Model <ul><li>Oxpecker </li></ul>Clients Giraffe Rhino Hippo Ox Zebra Antelope Briefs Grooming Brushing Styling Facial Nail Bar Free meal & ride
  10. 10. Note similarity with a stylized penguin
  11. 11. Moody client
  12. 12. SEXY PENGUIN
  13. 13. SEXY <ul><li>Young </li></ul><ul><li>Fresh </li></ul><ul><li>Energetic </li></ul><ul><li>Pretty young things </li></ul>PENGUIN
  14. 14. SEXY <ul><li>Young </li></ul><ul><li>Fresh </li></ul><ul><li>Energetic </li></ul><ul><li>Young, Pretty, things </li></ul>PENGUIN <ul><li>Loyal </li></ul><ul><li>Work together </li></ul><ul><li>Playful </li></ul>
  15. 15. Penguin Hall of Fame Proud to be part of a noble tradition Penguin - a device (penguin in disguise)
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