JENNIFER G.
HANFORD
WWW.JPLUSSOCIAL.COM
B2B Style
SOCIAL MEDIA STRATEGY
101
A social media strategy is a B2B’s
foundation. It becomes the base to
support all the company’s social media
activities.
If your B2B does not have any sort of
social media strategy, then it’s time
to put one in place.
Social media helps B2B companies
generate leads:
“Fifty-four percent of B2B respondents
said they have generated leads fro...
Does your B2B have a strategy to
measure results?
“Only 41% of marketers even attempt to
measure their time and financial
...
These three basic tips will help
you jump start your B2B social
media strategy…
TIP 1
Your social media strategy should
involve research:
Learn where your target market “lives” online.
Uncover their p...
TIP 2
Your social media strategy must
include measurement:
 Data and metrics may intimidate you, but
your social media ef...
TIP 3
Blogging may or may not be important in
your social media strategy:
 Your audience may respond better to
online vi...
It’s not too late to start your
strategy…you just need to start!
Related Resources:
j+ Media Solutions Social Media Strategy 101 for B2B
Adobe 15 Mind-Blowing Stats for B2B Marketers
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Social media strategy 101: B2B Style

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You may be wondering, “Which kind of social media strategy does a B2B need,” or “why does my B2B even need one”? The best answers will come from you and your company, but I will provide you with some guidelines to start you on the right path.

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Social media strategy 101: B2B Style

  1. 1. JENNIFER G. HANFORD WWW.JPLUSSOCIAL.COM B2B Style SOCIAL MEDIA STRATEGY 101
  2. 2. A social media strategy is a B2B’s foundation. It becomes the base to support all the company’s social media activities.
  3. 3. If your B2B does not have any sort of social media strategy, then it’s time to put one in place.
  4. 4. Social media helps B2B companies generate leads: “Fifty-four percent of B2B respondents said they have generated leads from social media” ~ CMO. By Adobe
  5. 5. Does your B2B have a strategy to measure results? “Only 41% of marketers even attempt to measure their time and financial investment in social media.” ~ CMO. By Adobe
  6. 6. These three basic tips will help you jump start your B2B social media strategy…
  7. 7. TIP 1 Your social media strategy should involve research: Learn where your target market “lives” online. Uncover their pain points. Know the solutions they’re looking for and when they need them.
  8. 8. TIP 2 Your social media strategy must include measurement:  Data and metrics may intimidate you, but your social media efforts are rendered useless until you fully embrace them.
  9. 9. TIP 3 Blogging may or may not be important in your social media strategy:  Your audience may respond better to online video, podcasts, or images. Research to learn which works best. If your B2B decides to blog, remember to be consistent with your content and activity.
  10. 10. It’s not too late to start your strategy…you just need to start!
  11. 11. Related Resources: j+ Media Solutions Social Media Strategy 101 for B2B Adobe 15 Mind-Blowing Stats for B2B Marketers

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