Presentation Title HerePubcon Recap Tony Wright CEO & Founder, Wright IMCJenneva Vargas, @jenneva26Account Executive, Wright IMC
Disavow Tool Announcment• Tuesday Matt Cutts announced the Disavow Tool in Google Webmaster Tools. – http://googlewebmastercentral.blogspot.com/2012/10/a- new-tool-to-disavow-links.html – http://www.seomoz.org/blog/googles-disavow-tool-take-a- deep-breath – http://wrightimc.com/blog/2012/10/22/when-to-use-the- disavow-tool/
Link Building Post Penguin• Proactive link building vs link pruning.• Adding more diverse anchor text• Link Building Ideas: – Sponsorships – Content Marketing • Guest Posting • Infographics – Local Citations
Facebook Marketing• 95% of users will only interact with your brand via the newsfeed.• If you don’t drive engagement, you will fall out of their newsfeed.• You can target your posts using age, sex, and location so that you can better target your messaging.