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  • Can you name all of these? Can you name them AND describe their community?
  • Facebook was originally developed by a college student for college students. I remember scamming a dummy email address from a friend at Mizzou so that I could start my profile back in 2004 since MoBap was not on it, yet! Twitter is perhaps my favourite media ever. More on Twitter to come. LinkedIn I use as more of a standing resume than a really engaged community. YouTube is explosive for indie video producers. Series’ such as Charlie the Unicorn which is HILARIOUS and Dr. Horrible’s Sing Along Blog, which actually won an Emmy for 'Outstanding Special Class – Short-Format Live-Action Entertainment Program', emerged on YouTube. Delicious: An internet bookmarking tool like the one you have on your web browser, but can be accessed from anywhere on the interwebz AND shared with others!
  • Blogs: Write and publish content to the web RSS: Aggregate information into one feed to receive updates Wikis: Collaborate to produce informational resources CraigsList: Buy, sell, trade or find what you’re looking for
  • Individuals -Reconnect with old friends and make new ones, share and discover new content and build communities -Personal branding and professional development
  • Businesses - Branding, research, customer service, advertising Social media blurs the lines of traditional advertising/marketing/customer service/PR roles
  • I myself have joined up with the Social Media Club of St. Louis where I have met many of the people I interact with on Twitter, in particular. I have found cool products like this t-shirt and bracelet from St. Louis business owners, networking and leads for myself and others, bar and food deals, real-time news (like when Michael Jackson died, Twitter EXPLODED!) and continuing education on all kinds of new technologies as they are emerging.
  • INTERVIEWS. -3 interviews directly from a relationship formed on Twitter (and I don’t know if you know about the job market lately, but our industry is hurting..) -2 jobs and over half a dozen interviews from CraigsList (most of which, recently, have been for social media-related positions)
  • -Primarily uses social media as branding tools but direct sales have been realized as well -Provides a low cost alternative to traditional advertising and publicity endeavors -It has lead to PR and press, new events and new clients, and usually more than 25% of attendees at events are from social media connections -It allows you to show your personality more than traditional mediums
  • -Twitter is the owner’s #1 sales channel as this business is a second “fun” job for him -Almost 36,000 followers on Twitter, over 2,000 fans on Facebook -Social media is fast and convenient with smart phone applications and free to use -Twitter has allowed the owner to make real friends and he says it’s a “Godsend, personally AND professionally
  • -Began using social media before opening shop, but utilized the tools to connect with customers and control the image of her brand by keeping information fresh and up-to-date -Twitter and Facebook have driven people all over the world to her shop and put customers at craft shows
  • -Use it for yourself, first; learn to start conversations and engage -Be transparent! Show your personality to enhance your brand -Be open to all sorts of connections -Engage across platforms and provide value to followers
  • -B2B company working largely with academia, start-ups, large pharmaceuticals and “just about everything in between -Previously used YouTube and JoVE (a science-based YouTube-like service) for webinars and customer-facing videos and Scribd for storing PDFs -Began Twitter initiative in February and are currently on pace for turning six-figures of promotion sales
  • -Jump right in and DO it! -Air-tight metrics -Be transparent, don’t just push sales, present as a person, not an entity -Don’t aim to gain 1,000 followers a day, build your reputation, provide value and give people a reason to engage
  • Start minding your social media communication NOW if you are serious about a career in this field (crazy party pictures and statuses, revealed information, etc.)
  • Determine WHY you are using social media, first If to drive sales, run specials and coupons If to engage and research, ask questions and follow trends If to promote awareness of your business, talk about events and ideas
  • -Produce new content regularly -Comment on other people’s content in a polite, intelligent way -Follow trends and keywords -Diversify across your social media outlets

Transcript

  • 1. Social Media: What did YOU Have for Lunch?
  • 2. What is Social Media?
    • Social media consists of web-based platforms that encourage interactive communication and collaboration between people
  • 3. What is Social Media?
  • 4. Major Players:
    • Facebook: find and keep up with friends
    • Twitter: Start a conversation and meet new people
    • LinkedIn: Start a professional community
    • YouTube: Create and share videos
    • Delicious: Find and share web content
  • 5. Also Worth Mentioning..
    • Blogs: Write and publish content to the web
    • RSS: Aggregate information into one feed to receive updates
    • Wikis: Collaborate to produce informational resources
    • CraigsList: Buy, sell, trade or find what you’re looking for
  • 6. Who Is Social Media For?
    • Individuals
      • Reconnect with old friends and make new ones, share and discover new content and build communities
      • Personal branding and professional development
  • 7. Who Is Social Media For?
    • Businesses
      • Branding, research, customer service, advertising
    • Social media blurs the lines of traditional advertising/marketing/customer service/PR roles
  • 8. Personally..
    • SMCSTL, cool products, networking for myself and others, bar/food deals, real-time news, continuing education
    • AND...
  • 9. Personally..
    • INTERVIEWS.
      • 3 interviews directly from a relationship formed on Twitter
      • 2 jobs and over half a dozen interviews from CraigsList (most of which, recently, have been for social media-related positions)
  • 10. STL Winegirl @STLWineGirl
  • 11. STL Winegirl @STLWineGirl
    • Primarily uses social media as branding tools but direct sales have been realized as well
    • Provides a low cost alternative to traditional advertising and publicity endeavors
    • It has lead to PR and press, new events and new clients, and usually more than 25% of attendees at events are from social media connections
    • It allows you to show your personality more than traditional mediums
  • 12. Rizzo Tees @RizzoTees
  • 13. Rizzo Tees @RizzoTees
    • Twitter is the owner’s #1 sales channel as this business is a second “fun” job for him
    • Almost 36,000 followers on Twitter, over 2,000 fans on Facebook
    • Social media is fast and convenient with smart phone applications and free to use
    • Twitter has allowed the owner to make real friends and he says it’s a “Godsend, personally AND professionally
  • 14. TwIsTeD @TwistedHandmade
  • 15. TwIsTeD @TwistedHandmade
    • Began using social media before opening shop, but utilized the tools to connect with customers and control the image of her brand by keeping information fresh and up-to-date
    • Twitter and Facebook have driven people all over the world to her shop and put customers at craft shows
  • 16. Entrepreneurial Tips
    • Use it for yourself, first; learn to start conversations and engage
    • Be transparent! Show your personality to enhance your brand
    • Be open to all sorts of connections
    • Engage across platforms and provide value to followers
  • 17. Sigma-Aldrich @sbolen
  • 18. Sigma-Aldrich @sbolen
    • B2B company working largely with academia, start-ups, large pharmaceuticals and “just about everything in between”
    • Previously used YouTube and JoVE (a science-based YouTube-like service) for webinars and customer-facing videos and Scribd for storing PDFs
    • Began Twitter initiative in February and are currently on pace for turning six-figures of promotion sales
  • 19. Big Business Tips
    • Jump right in and DO it!
    • Air-tight metrics
    • Be transparent, don’t just push sales, present as a person, not an entity
    • Don’t aim to gain 1,000 followers a day, build your reputation, provide value and give people a reason to engage
  • 20. Best Practices
    • Personally
      • Start minding your social media communication NOW if you are serious about a career in this field (crazy party pictures and statuses, revealed information, etc.)
  • 21. Best Practices
    • Professionally
      • Determine WHY you are using social media, first
        • If to drive sales, run specials and coupons
        • If to engage and research, ask questions and follow trends
        • If to promote awareness of your business, talk about events and ideas
  • 22. DO UNOBTR?
  • 23. Best Practices
    • Engage!!
    • It’s easier to approach new people and discussions through social media than in a room full of strangers
  • 24. Ways to Engage
    • Produce new content regularly
    • Comment on other people’s content in a polite, intelligent way
    • Follow trends and keywords
    • Diversify across your social media outlets
  • 25. Remember..
    • Seek to bring social media INTO the real world, don’t REPLACE it!
  • 26. Resources!
      • Groundswell by Charlene Li and Josh Bernoff
      • Mashable.com
      • @jenncloud
      • http://www.360i.com/pdf/360i-Social-Marketing-Playbook.pdf
      • http://www.chrisbrogan.com/starting-your-social-media-case/
      • http://mashable.com/guidebook/twitter/
      • http://mashable.com/2008/07/30/get-your-mom-on-twitter/
      • http://mashable.com/2009/09/22/facebook-pages-guide/