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Social marketing: social media for social housing

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Talk/workshop for MSc Marketing students at Birmingham Business School, University of Birmingham. ...

Talk/workshop for MSc Marketing students at Birmingham Business School, University of Birmingham.

10am -12pm Feb 7th 2012

The talk focuses on social media for social housing and is based on projects carried out with Ashton Pioneer Homes, a housing association in Ashton-Under-Lyne, Tameside, Greater Manchester.

We will be discussing the role of social media for social housing on Twitter (#smhousing) before, during and after the event - feel free to join us.

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http://virtual-doc.salford.ac.uk 31
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http://hub.uos-p-blog-02.isdads.salford.ac.uk 2
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  • More complex than having a presence on Twitter:Privacy of staffPrivacy of residentsPersonal networkUseabilityPurpose Integrating with traditional and online
  • Set up Staff training How to guide for residentsUsing Facebook for social marketing purposes

Social marketing: social media for social housing Social marketing: social media for social housing Presentation Transcript

  • Image: Flickr: Florin Hatmanu Social Marketing: Social Media for Social Housing Jenna Condie University of Salford 1 #smhousing E: j.m.condie@salford.ac.uk T: @jennacondie
  • About me… Research Consultancy Assistant Work Postgraduate Social Media Researcher Enterprise Networking 2#smhousing
  • Working with Ashton Pioneer HomesAbout APH:• Housing Association (HA)• Not-for-profit organisation• ~1000 homes in Ashton-under-Lyne, Tameside, Greater Manchester "Working together towards a better place to live" 3#smhousing
  • Two aims of today’s talk 1. MSc Marketing Students – Real life example of beyond marketing products and reaching ‘consumers’ 2. Ashton Pioneer Homes – Some feedback/suggestions…what do MSc Marketing students recommend? – #smhousing 4#smhousing
  • 1. Social media for social housing 5#smhousing Image: Flickr: liako
  • Traditional communications with residents Phone Office / Text Email Website Newsletter Meetings 6#smhousing
  • Improving communications• Welfare Reform Bill• Feedback• Residential Satisfaction• Promoting events• Information• Building relationships• Sense of community… 7 #smhousing
  • Can social media enhance resident engagement? 8#smhousing Image: Flickr: Gene Hunt
  • First StepMany residents online but elsewhere… 9#smhousing
  • Image: Flickr: Cambodia4kidsorg 10 #smhousing
  • Image: Flickr: Marc_Smith Different networks Different Audiences 11#smhousing
  • Friend or foe? 12#smhousing
  • Facebook showed potential 13#smhousing
  • Facebook as acan of worms?EmpowermentWorth it! 14#smhousing
  • What do you think to this interaction? Training and confidence 15#smhousing
  • Image: Flickr: alexa627 16#smhousing
  • Getting on on Facebook 17#smhousing
  • Media is complex Image: Flickr: Cea.#smhousing & in constant flux 18
  • Image: Flickr: arrayexception Keeping UpNot for everyoneChoice?Digital divide 19 #smhousing
  • Getting left behind 20#smhousing Image: Flickr: casalingarevival
  • “Online and the offlineworld melting together” 21#smhousing
  • 2. Feedback/suggestions for APH 22#smhousing
  • Recent policy changes Audit Commission Tenancy Services Authority (TSA) Image: Flickr: David Blackwell. 23#smhousing
  • HA’s remaining transparent & accessible How can social media enhance resident engagement in the tenant scrutiny panel? 24#smhousing
  • Group of Image: Flickr: the daring librarianHousing Associations in the North West Louder voice! 25 #smhousing
  • Joint workingCollaboration 26#smhousing Image: Flickr: woodleywonderworks
  • 27#smhousing
  • How can North West HA’s use social media to:Raise profile of the group on a regional/national arena International communication within the group 28#smhousing
  • Image: Flickr: the daring librarian #smhousing 29#smhousing
  • Image: Flickr: Florin Hatmanu Social Marketing: Social Media for Social Housing Jenna Condie University of Salford 30 #smhousing E: j.m.condie@salford.ac.uk T: @jennacondie