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Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
Mobile, YouTube, and Flickr in the USFWS
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Mobile, YouTube, and Flickr in the USFWS

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How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.

How the U.S. Fish and Wildlife Service is currently using YouTube, Flickr, and mobile technologies, and why communicators will find these tools useful.

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Transcript

  • 1. The Service and Mobile, YouTube, and Flickr<br />Jennifer Strickland<br />
  • 2. New, Social… and Scary?<br />No one knows the life cycle of a social media tool<br />In a constant state of change<br />Must be malleable<br />Customizable<br />Adaptable<br />Yuck, MySpace! Just give<br />up already! You’re done!<br />
  • 3. Facebook, Circa 2004<br />
  • 4. Then Why?<br />Is it a waste of time?<br />Always changing<br />Unpredictable<br />A passing fad?<br />
  • 5. Nobody Knows!<br />But it sure isn’t going away any time soon.<br />Icanhazcheezburger.com<br />
  • 6. Why It’s a Good Thing<br />New outlets for storytelling<br />We can connect with new audiences<br />Forces us to stay current<br />We can be bigger than ourselves<br />Develop positive brand identity<br />It’s about people connecting to people.<br />
  • 7. Mobile Media Platform<br />Being piloted in the Southeast<br />According to Pew Research Center:<br />“In April of 2009 32% of all Americans have gotten online with a mobile device -- meaning they have used a cell phone or other handheld device to check email, access the internet for information, or send instant messages.”<br />http://pewresearch.org/pubs/1287/wireless-internet-use-mobile-access<br />
  • 8. In December 2007, 24% of Americans said they had at some point used the internet on their mobile device.<br />By April 2009, 32% of Americans said they had at some point used the internet on their mobile device.<br />In December 2007, 11% of Americans said they had yesterday accessed the internet on their mobile.<br />By April 2009, 19% of Americans said they had yesterday accessed the internet on their mobile.&quot;<br />
  • 9. 48% of Africans Americans have at one time used their mobile device to access the internet for information, emailing, or instant messaging, 50% higher than the national average of 32%.<br />29% of African Americans use the internet on their handheld on an average day, also about half again the national average of 19%.<br />Compared with 2007, when 12% of African Americans used the internet on their mobile on the average day, use of the mobile internet is up by 141%.<br />
  • 10. Connect With New Audiences<br />Mobile gives us an opportunity to reach a broad, diverse audience at any time, in any place, because they asked us to.<br />
  • 11. Mobile Platform: Step One <br />SMS messaging system<br />Users opt-in<br />Subscribers receive news as soon as it happens<br />http://www.history.com/content/mobile/mobile-alerts<br />
  • 12. Mobile Platform: Step One<br />For starters, our messages can be broad<br />We can develop new short codes for programs, field stations, and hot topics<br />Drive traffic to fws.gov<br />
  • 13. Mobile Platform: Step Two<br />Robust mobile web presence<br />Streaming video from USFWS YouTube channel<br />
  • 14. Mobile Platform: Step Three<br />Apps, apps, apps!<br />iPhone and Blackberry<br />What would a USFWS app do?<br />It can do tons of things! We decide!<br />
  • 15. Powerpoint: Done. Let’s go to YouTube!<br />

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