101<br />Social Media<br />© 2011 jenMEDIAware<br />
Quick Poll<br />Who here today has:<br />A twitter account?<br />A personal Facebook page?<br />A company Facebook page?<b...
Social Media Icons<br />Blogger<br />Del.i.cious<br />Facebook<br />RSS<br />Google<br />LinkedIn<br />MySpace<br />Picasa...
Blogging<br />Twitter<br />Facebook<br />linkedin<br />Focus on Four<br />© 2011 jenMEDIAware<br />
Blogging<br />Twitter<br />Search Engine Marketing<br />Direct Communications<br />Brand Building<br />Competitive Differe...
Facebook<br />LinkedIn<br />Fan Page<br />Publish content<br />Promote offers<br />Interact<br />Brand building<br />Posit...
Just do it<br />Blogging<br />© 2011 jenMEDIAware<br />
WordPress<br />Blogger<br />Popular Blogging Sites<br />© 2011 jenMEDIAware<br />
WordPress<br />Popular<br />Free<br />Easy to use templates<br />Customizable address<br />www.YourBlogisHere.com<br />You...
What is that twitter thing anyway?<br />Twitter<br />© 2011 jenMEDIAware<br />
A cocktail party<br />© 2011 jenMEDIAware<br />
Twitter.com<br />Twitter for Droid<br />Twitter for iPhone<br />Three ways to Tweet<br />© 2011 jenMEDIAware<br />
Twitter.com<br />© 2011 jenMEDIAware<br />
© 2011 jenMEDIAware<br />
Twitter for DROID<br />© 2011 jenMEDIAware<br />
Twitter Stream<br />Search<br />Compose<br />Chat Stream<br />Mentions<br />Direct Messages<br />More<br />© 2011 jenMEDIA...
Message Screen<br />Reply<br />Retweet<br />Favorite <br />Multiple: Quote, Post Link, Mail Tweet<br />© 2011 jenMEDIAware...
Profile<br />Profile<br />Tweets<br />Metions<br />More<br />Follow<br />© 2011 jenMEDIAware<br />
Twitter for iPhone<br />© 2011 jenMEDIAware<br />
Sign In<br />Sign Up<br />Search<br />Suggested Users<br />Trending Now<br />© 2011 jenMEDIAware<br />
Twitter  Stream<br />Chat<br />Metions<br />Direct Messages<br />Search<br />More<br />© 2011 jenMEDIAware<br />
Twitter  Stream<br />Reply<br />Retweet<br />Favorite<br />Profile<br />Attach<br />Multiple Options<br />	Quote Tweet<br ...
is for business too<br />Facebook<br />© 2011 jenMEDIAware<br />
Facebook Types of Pages<br />Personal/Professional<br />Create lists to manage content<br />Evaluate your privacy settings...
Professional. Business. Connections.<br />LinkedIn<br />© 2011 jenMEDIAware<br />
LinkedIn Types of Pages<br />Company Page<br />Personal Page<br />© 2011 jenMEDIAware<br />
Focus on four<br />Consistency<br />Control your content<br />Know your audience<br />Conclusion<br />© 2011 jenMEDIAware<...
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Social Media 101

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Overview of the most common types of social media.

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Transcript of "Social Media 101"

  1. 1. 101<br />Social Media<br />© 2011 jenMEDIAware<br />
  2. 2. Quick Poll<br />Who here today has:<br />A twitter account?<br />A personal Facebook page?<br />A company Facebook page?<br />A personal LinkedIn page?<br />A company LinkedIn page?<br />A blog?<br />A smartphone? Droid? iPhone?<br />© 2011 jenMEDIAware<br />
  3. 3. Social Media Icons<br />Blogger<br />Del.i.cious<br />Facebook<br />RSS<br />Google<br />LinkedIn<br />MySpace<br />Picasa<br />Reddit<br />Stumbleupon<br />Twitter<br />Viemo<br />WordPress<br />Yahoo<br />YouTube<br />© 2011 jenMEDIAware<br />
  4. 4. Blogging<br />Twitter<br />Facebook<br />linkedin<br />Focus on Four<br />© 2011 jenMEDIAware<br />
  5. 5. Blogging<br />Twitter<br />Search Engine Marketing<br />Direct Communications<br />Brand Building<br />Competitive Differentiation<br />Relational Marketing<br />Exploit the Niches<br />Position You as an Expert<br />Reputation Management<br />Low cost<br />Industry conversation<br />Brand awareness<br />Target audience<br />Promote your blog<br />Feedback<br />Promotion<br />SEO Boost<br />Q & A<br />HR Tool<br />Employee Communications<br />Focus on Four<br />© 2011 jenMEDIAware<br />
  6. 6. Facebook<br />LinkedIn<br />Fan Page<br />Publish content<br />Promote offers<br />Interact<br />Brand building<br />Position as Expert<br />Join groups: industry, network & alumni<br />Personal Page<br />Company Page<br />100% business<br />HR Tool<br />Sales Leads<br />Groups<br />Focus on Four<br />© 2011 jenMEDIAware<br />
  7. 7. Just do it<br />Blogging<br />© 2011 jenMEDIAware<br />
  8. 8. WordPress<br />Blogger<br />Popular Blogging Sites<br />© 2011 jenMEDIAware<br />
  9. 9. WordPress<br />Popular<br />Free<br />Easy to use templates<br />Customizable address<br />www.YourBlogisHere.com<br />Yourblogishere.wordpress.com<br />© 2011 jenMEDIAware<br />
  10. 10. What is that twitter thing anyway?<br />Twitter<br />© 2011 jenMEDIAware<br />
  11. 11. A cocktail party<br />© 2011 jenMEDIAware<br />
  12. 12. Twitter.com<br />Twitter for Droid<br />Twitter for iPhone<br />Three ways to Tweet<br />© 2011 jenMEDIAware<br />
  13. 13. Twitter.com<br />© 2011 jenMEDIAware<br />
  14. 14. © 2011 jenMEDIAware<br />
  15. 15. Twitter for DROID<br />© 2011 jenMEDIAware<br />
  16. 16. Twitter Stream<br />Search<br />Compose<br />Chat Stream<br />Mentions<br />Direct Messages<br />More<br />© 2011 jenMEDIAware<br />
  17. 17. Message Screen<br />Reply<br />Retweet<br />Favorite <br />Multiple: Quote, Post Link, Mail Tweet<br />© 2011 jenMEDIAware<br />
  18. 18. Profile<br />Profile<br />Tweets<br />Metions<br />More<br />Follow<br />© 2011 jenMEDIAware<br />
  19. 19. Twitter for iPhone<br />© 2011 jenMEDIAware<br />
  20. 20. Sign In<br />Sign Up<br />Search<br />Suggested Users<br />Trending Now<br />© 2011 jenMEDIAware<br />
  21. 21. Twitter Stream<br />Chat<br />Metions<br />Direct Messages<br />Search<br />More<br />© 2011 jenMEDIAware<br />
  22. 22. Twitter Stream<br />Reply<br />Retweet<br />Favorite<br />Profile<br />Attach<br />Multiple Options<br /> Quote Tweet<br /> Mail Tweet<br /> Translate<br />© 2011 jenMEDIAware<br />
  23. 23. is for business too<br />Facebook<br />© 2011 jenMEDIAware<br />
  24. 24. Facebook Types of Pages<br />Personal/Professional<br />Create lists to manage content<br />Evaluate your privacy settings<br />Fan Page – Business<br />Importance of 25 followers<br />© 2011 jenMEDIAware<br />
  25. 25. Professional. Business. Connections.<br />LinkedIn<br />© 2011 jenMEDIAware<br />
  26. 26. LinkedIn Types of Pages<br />Company Page<br />Personal Page<br />© 2011 jenMEDIAware<br />
  27. 27. Focus on four<br />Consistency<br />Control your content<br />Know your audience<br />Conclusion<br />© 2011 jenMEDIAware<br />
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