Social Media 101
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Social Media 101

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Overview of the most common types of social media.

Overview of the most common types of social media.

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Social Media 101 Presentation Transcript

  • 1. 101
    Social Media
    © 2011 jenMEDIAware
  • 2. Quick Poll
    Who here today has:
    A twitter account?
    A personal Facebook page?
    A company Facebook page?
    A personal LinkedIn page?
    A company LinkedIn page?
    A blog?
    A smartphone? Droid? iPhone?
    © 2011 jenMEDIAware
  • 3. Social Media Icons
    Blogger
    Del.i.cious
    Facebook
    RSS
    Google
    LinkedIn
    MySpace
    Picasa
    Reddit
    Stumbleupon
    Twitter
    Viemo
    WordPress
    Yahoo
    YouTube
    © 2011 jenMEDIAware
  • 4. Blogging
    Twitter
    Facebook
    linkedin
    Focus on Four
    © 2011 jenMEDIAware
  • 5. Blogging
    Twitter
    Search Engine Marketing
    Direct Communications
    Brand Building
    Competitive Differentiation
    Relational Marketing
    Exploit the Niches
    Position You as an Expert
    Reputation Management
    Low cost
    Industry conversation
    Brand awareness
    Target audience
    Promote your blog
    Feedback
    Promotion
    SEO Boost
    Q & A
    HR Tool
    Employee Communications
    Focus on Four
    © 2011 jenMEDIAware
  • 6. Facebook
    LinkedIn
    Fan Page
    Publish content
    Promote offers
    Interact
    Brand building
    Position as Expert
    Join groups: industry, network & alumni
    Personal Page
    Company Page
    100% business
    HR Tool
    Sales Leads
    Groups
    Focus on Four
    © 2011 jenMEDIAware
  • 7. Just do it
    Blogging
    © 2011 jenMEDIAware
  • 8. WordPress
    Blogger
    Popular Blogging Sites
    © 2011 jenMEDIAware
  • 9. WordPress
    Popular
    Free
    Easy to use templates
    Customizable address
    www.YourBlogisHere.com
    Yourblogishere.wordpress.com
    © 2011 jenMEDIAware
  • 10. What is that twitter thing anyway?
    Twitter
    © 2011 jenMEDIAware
  • 11. A cocktail party
    © 2011 jenMEDIAware
  • 12. Twitter.com
    Twitter for Droid
    Twitter for iPhone
    Three ways to Tweet
    © 2011 jenMEDIAware
  • 13. Twitter.com
    © 2011 jenMEDIAware
  • 14. © 2011 jenMEDIAware
  • 15. Twitter for DROID
    © 2011 jenMEDIAware
  • 16. Twitter Stream
    Search
    Compose
    Chat Stream
    Mentions
    Direct Messages
    More
    © 2011 jenMEDIAware
  • 17. Message Screen
    Reply
    Retweet
    Favorite
    Multiple: Quote, Post Link, Mail Tweet
    © 2011 jenMEDIAware
  • 18. Profile
    Profile
    Tweets
    Metions
    More
    Follow
    © 2011 jenMEDIAware
  • 19. Twitter for iPhone
    © 2011 jenMEDIAware
  • 20. Sign In
    Sign Up
    Search
    Suggested Users
    Trending Now
    © 2011 jenMEDIAware
  • 21. Twitter Stream
    Chat
    Metions
    Direct Messages
    Search
    More
    © 2011 jenMEDIAware
  • 22. Twitter Stream
    Reply
    Retweet
    Favorite
    Profile
    Attach
    Multiple Options
    Quote Tweet
    Mail Tweet
    Translate
    © 2011 jenMEDIAware
  • 23. is for business too
    Facebook
    © 2011 jenMEDIAware
  • 24. Facebook Types of Pages
    Personal/Professional
    Create lists to manage content
    Evaluate your privacy settings
    Fan Page – Business
    Importance of 25 followers
    © 2011 jenMEDIAware
  • 25. Professional. Business. Connections.
    LinkedIn
    © 2011 jenMEDIAware
  • 26. LinkedIn Types of Pages
    Company Page
    Personal Page
    © 2011 jenMEDIAware
  • 27. Focus on four
    Consistency
    Control your content
    Know your audience
    Conclusion
    © 2011 jenMEDIAware