The Generic Conventions of Magazines: Front Covers The main function of front covers of magazines is to sell the magazine – they are the shop front of the magazine – they are deliberately eye – catching, interesting and brightly coloured. They also clearly display the ‘house-style’ of the magazine – this is their repeated image (created through fonts, layout and colour) to create and maintain a loyal audience/readership. Many magazines use a The mast head- usually at the top of the page (this There is usually a slogan – it is used under logo/header will also create the ‘brand image’ of variety of fonts on the header to explain your magazine and will make it instantly the cover (3/4) to the magazine content or recognisable for your audience.) make it interesting – to make it stand out but some magazines from its rivals. break the rules and use the same oneThe central image: throughout – like QOne main model/star magazine.photographed either inclose up (head and Cover lines/ Tagshoulders shot) or medium lines- are the mainshot - direct address text on the cover –(mode of address) in music they advertise themagazines it can be agroup shot.) articles within the magazine to enticeUsually shot in a studio. the reader.This will be the content of Most pages willthe feature article of the have a colourmagazine. palette – a defined choice of colours –The Gaze: Is it directaddress – looking at the to create areader? This is welcoming recognisableand creates a bond house-style/ imagebetween the magazine andthe audience/reader. This Many magazines willis the most common use.If the main model/star is have the price textlooking away it is breaking larger or include freethe rules – but can look gifts as a lure.cool! Straplines - usually go at the top or Date and barcode -The feature article cover line is always bottom of the page -highlighting stars in usually now with a webbigger than the rest and dominates the the magazine or other stories/sections in address provided topage – the one that the producers hope the magazine – this magazine does not entice audiences to thewill sell the magazine! use these however. magazines’ website. Verbal and Non- verbal communication: In many print texts such as magazines more is communicated to the audience through the use of non-verbal than verbal communication.