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Codes[1]
Codes[1]
Codes[1]
Codes[1]
Codes[1]
Codes[1]
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Codes[1]

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Transcript

  • 1. Codes Visual Auditory Technical
  • 2. What are codes?
    • In media language, the word code refers to when signs (images/sounds) work together to create meaning
    • The colours red, amber and green all have separate connotations but when used together have a more complex system of meaning. E.g. Traffic lights.
  • 3. Categories of codes
    • There are three main categories of codes used for analysing media texts:
    • Visual
    • Auditory
    • Technical
  • 4. Visual Codes
    • These are a combination of signs that cover:
    • Colour, images, props, locations, décor, costumes, physical characteristics, positioning of objects/people
  • 5. Auditory Codes
    • Sound plays a significant role in creating meaning in media texts
  • 6. Technical Codes
    • Technical codes cover the production process. They include all physical decisions made to create meaning
    • Framing
    • Lighting
    • Editing
    • Special Effects
    • (Colour )Grading

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