Codes Visual  Auditory Technical
What are codes? <ul><li>In media language, the word code refers to when signs (images/sounds) work  together  to create me...
Categories of codes <ul><li>There are three main categories of codes used for analysing media texts: </li></ul><ul><li>Vis...
Visual Codes <ul><li>These are a combination of signs that cover: </li></ul><ul><li>Colour, images, props, locations, déco...
Auditory Codes <ul><li>Sound plays a significant role in creating meaning in media texts </li></ul>
Technical Codes <ul><li>Technical codes cover the production process. They include all physical decisions made to create m...
Upcoming SlideShare
Loading in …5
×

Codes[1]

2,540 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,540
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Codes[1]

  1. 1. Codes Visual Auditory Technical
  2. 2. What are codes? <ul><li>In media language, the word code refers to when signs (images/sounds) work together to create meaning </li></ul><ul><li>The colours red, amber and green all have separate connotations but when used together have a more complex system of meaning. E.g. Traffic lights. </li></ul>
  3. 3. Categories of codes <ul><li>There are three main categories of codes used for analysing media texts: </li></ul><ul><li>Visual </li></ul><ul><li>Auditory </li></ul><ul><li>Technical </li></ul>
  4. 4. Visual Codes <ul><li>These are a combination of signs that cover: </li></ul><ul><li>Colour, images, props, locations, décor, costumes, physical characteristics, positioning of objects/people </li></ul>
  5. 5. Auditory Codes <ul><li>Sound plays a significant role in creating meaning in media texts </li></ul>
  6. 6. Technical Codes <ul><li>Technical codes cover the production process. They include all physical decisions made to create meaning </li></ul><ul><li>Framing </li></ul><ul><li>Lighting </li></ul><ul><li>Editing </li></ul><ul><li>Special Effects </li></ul><ul><li>(Colour )Grading </li></ul>

×