Integrating consumer-centric Health 2.0 principles into brick-and-mortar caregiving practice requires a dual approach: implementing efficiency and empathy-based initiatives.
For hospitals seeking to develop such initiatives, efficiency = prioritizing the medical/clinical outcomes (clinical results).
"Real world" business case implementation includes a complementary focus on empathy initiatives, or those focused on prioritizing a patient-centric orientation that aims to improve the consumer experience and encourage patients to become partners in care.
This allows patients (willing to be proactive) to participate more fully in the care process and removes hierarchical 'gatekeeper' systems which limit patient access to content, community, and commerce options that help us define personal wellness objectives.
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