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Cal rec sports marketing annual report 2012 2013
Cal rec sports marketing annual report 2012 2013
Cal rec sports marketing annual report 2012 2013
Cal rec sports marketing annual report 2012 2013
Cal rec sports marketing annual report 2012 2013
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Cal rec sports marketing annual report 2012 2013


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  • 1. Cal Rec Sports Marketing ANNUAL REPORT | 2012-2013
  • 2. 1,500+ Text-in-to-win Caltopia Participants 30,000+10th 9,000 CALTOPIA BYTHE NUMBERS Attendees Event guides & t-shirts distributed Anniversary Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Your brand was one of over 100 campus, Bay Area and National organizations that contributed to the success of the event. THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION. CALTOPIA X CALTOPIA 30KSTUDENT MEMBERS STUDENTS. ATHLETES. FOR LIFE. WEBUILD PARTNERSHIPS Our vision at Cal Rec Sports Marketing has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have builtpartnershipsthatinspireandengagetheCalcommunitythroughinteractive brand experiences. With your support during the 2012-2013 academic year, we were able to expand our mission of service to the UC Berkeley campus and community. THANK YOU FOR YOUR SUPPORT. OUR STORY
  • 3. 8KSTUDENT ATHLETES INTRAMURAL SPORTS: ONSITE EVENTS TheComfortZone Student Participants1,000+ EVENTS BYTHE NUMBERS Current & prospective students, families & friends5,000+ Cal Day 3on3 Basketball Tournament Student Athletes200+ FitWell Week 5,000+ Student & non- student members This year we created various events for our partners to engage with Cal students throughout the academic year. WE BELIEVE THE EXPERIENCE IS THE MARKETING. 10KNON-STUDENT MEMBERS Friends of Fans 3 Million9,000+ 2,500+ Facebook followers 7,600+ DailyWellness app users SOCIAL MEDIA BYTHE NUMBERS Pac12 Facebook Fitness Challenge Participants Cal students live through technology and have an expectation that everyone around them communicates in the same way. We were able to help our partners stay relevant and connected through customized applications and integrated campaigns hosted on Cal Rec Sport’s various social media channels and platforms. Engaging Gen Y SOCIAL MEDIA
  • 4. 500STUDENT STAFF Thank you for helping us enhance the lives of the Cal community. OUR TEAM 1,500 SPORTS CLUBS: STUDENT ATHLETES 400+ $20,000+ 2 25+ Weeks of summer camp provided ONLINE AUCTIONS BYTHE NUMBERS Donated items Raised for summer camp and student scholorships Online Auctions held With your support, the Cal Bears Online Auctions have transformed the lives of local families and Cal students. Benefiting from a strategic partnership with the Cal Alumni Association, a portion of the auction’s proceeds supported our summer youth camp scholarship program through the Cal Recreational Sports Development Fund and various alumni sponsored student programs and services. MAKING A DIFFERENCE. CELEBRATI N G YEARS ONLINE AUCTIONS