Abode presentation final

Abode
Making the budget hotel as happy as home

Jing Cai, Coral Chen, Mike Duca, Jennifer Lopez, Liz Mullen, Julie Perkins

Sunday, October 17, 2010

What is a budget hotel like?


Budget hotels feel...
- Unpleasant
- Lonely
- Generic
- Boring
- Simply a place to spend the night
- Technologically behind
- One size fits all
- A place to go out of necessity


How do you redesign the
budget hotel experience and
the business practices that
go with it?


What is
Abode?

A new form of budget hotel
- Focused on guest experience and providing
unexpected delight for a budget price

- A company that fosters community with its
employees, guests and retail and service
providers, and expresses great appreciation
for all members of the community

- A leader in rethinking business structure to
improve the well-being of its greater
community


The Abode Guest Experience

- Primes Guests before they arrive
to be in control of their Abode
experience, using the “My Abode”
web portal


My Abode Login

Abode Hotels Design your Experience
About Guest Experience My Abode Community Partners

Neighborhood

Home away from Home MM/DD/YYYY
Check in

MM/DD/YYYY
Check out

1+
Room occupancy

Clean Modern
Room Decor

Babysitter
Interested In

Room Aromatherapy

Interested In

Favorite Drink

Make my Abode!



- Create a soothing and designed
room experience, of their choosing
to make them feel at home


Room Morocco



- Uses technology to expedite
checkin process and as a means
for Guests to more easily engage
with staff to ensure a positive
experience.


Painless Digital Checkin &
In room Interactive Panel



- Special Abode Events connect
Guests with the local retailers for
classes and events of special
interest.


Special Event with Meditation Center



- Extra surprise perks and services
to round out the experience.


Little treats to Delight Guests


The Abode Employee Experience

- Focused on measuring and
keeping track of “Happiness Factor”
of the employees and ensuring they
are achieving their personal and
professional goals.


Employee lunch interviews to measure
happiness & attainment of goals



- Employee Abode webpage
transparently shares current feelings
in the Abode community using
metrics, photo collections and Guest
rating and comments


Abode Hotels
Current Happiness Factor: 8.2 +
Our Goals Guest Experience Contribute Community Partners

Abode in Action

Brainstorm Hawaii decor, sweet Anna! Everybody, SHOUT!

What are our Guests saying today?
The Moroccan room is the most exciting hotel I discovered the worlds best cookies in New York,
room I have ever booked, I didn’t want to leave they are around the corner from Abode Midtown Why doesn’t every hotel offer free cooking
and was so excited when there was a knock at and were gifted to me when I arrived from classes? Abode you Rock! Now I can prove to
the door because I just kept getting little surprises. George the Abode staff member who checked my girlfriend I can cook.
The Abode staff really made me feel at home. me in. That made my day!
- John staying in Miami Abode
- Mary staying in LA Abode - Paul staying in NY Abode



- Dedicated to making each
employee feel as if they are
important and can contribute to the
larger Abode community


Introduce your favorite local shop into
the Guest Experience



- Long-term and short-term benefits
that keep the employees excited
and fresh


Special surpise perks that increase
long-term and short-term happiness


The Abode Extended Community
Experience

- Provide a true sense of
community where each Abode hotel
is located by becoming an active
and empowering member of the
neighborhood.


Bring the local neighborhood in and
support their business and needs.


Questions?


Abode presentation final

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