Wordpress Tips for AARP State Offices

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Here's a session I offered to the AARP states. They started using Wordpress in late 2012 and we're all looking for more ways to harness its power.

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Wordpress Tips for AARP State Offices

  1. 1. Harnessing the power of WordPress Jen Lee Reeves Social Communications Trainer
  2. 2. What We’re Talking About Today• The power of Wordpress• Content strategy• Frequency and reach• Headlines• Tiny details• Tips you may want to know 2
  3. 3. “Every element of the blog is yours to imagine.” – Matt Thompson, NPR My favorite blogging resource: NPR’s Argo Project 3
  4. 4. The Power of Wordpress• Searchable posts• Flexibility of content• Easy addition of links, photos, video• Schedule posts• Headlines• Images• Content 4
  5. 5. Flexibility 5
  6. 6. FlexibilitySee the post here. 6
  7. 7. FlexibilityCheck out the link here. 7
  8. 8. Content strategy• Items you can blog about – Upcoming events – Trends – Localize national blog topics – State advocacy issues – Research – Member stories 8
  9. 9. Content strategy• Brainstorm as an entire office• Invite everyone to participate• Set up a calendar to distribute posts – Google calendar – Outlook – Word document 9
  10. 10. Content strategy• How are you managing content strategy in your office(Jen takes notes below:)California: Editorial team plan – themes, topicsGoogle Reader: List of blogs in 40+ Californians(lead to a round-up)Events as articlesFlorida: Editorial plan w/communicationOklahoma: Key volunteers identified asexperts. Monthly messaging meeting. Volsare blogging for the state. 10
  11. 11. Content strategy• How are you managing content strategy in your office(Jen takes notes below:)Texas: Sharenet site to keep track of events to drivecontent all month 11
  12. 12. Frequency and Reach• The more you post, the more search engines notice your work• Search the topic, leave comments on other blogs & share link to your post• Consider a daily post linking to other state blogs 12
  13. 13. Headlines• Keywords included• Include your state if you can• 5-7 words• Do not change headlines once you have published – Make sure URL doesn’t change• Check in preview – Change if on two lines More Matt Thompson thoughts on headlines. 13
  14. 14. It’s The Tiny Details• Link to everything (Manti Te’o)• Pay attention to SEO-friendly items: – Headlines – First paragraph – Categories – Tags 14
  15. 15. It’s The Tiny Details• Link to connected articles – Hunger in the West End series 15
  16. 16. It’s The Tiny Details• Always link to a new window 16
  17. 17. It’s The Tiny Details• Images hold a lot of power – Title – Alternate text – Upload a large size, choose “medium” to place on page 17
  18. 18. Little Tips You May Not Know About• Quick edit box• Add a headline before you hit save the first time you start a post 18
  19. 19. Little Tips You May Not Know About• Add a category before you hit save the first time you start a post• Share success stories on Yammer 19
  20. 20. slideshare.net/jenleereevesOffice hours: Tuesdays, 5-6pm ET 20

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