Twitter101 @ RTNDA
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Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

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Twitter101 @ RTNDA Presentation Transcript

  • 1. The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet
  • 2. Bill Silcock @drbillasu
  • 3. Jen Reeves @jenleereeves/@komunews
  • 4. Kelly D. Hicks @EPKCTV5/@backtimer
  • 5. Rundown
    • 1:05-1:15: What is Twitter?
    • 1:15-1:50: Twitter Basics
    • 1:50-2:20: Organizing a Twitter Newsroom
    • 2:20-2:30: “Twouble with Twitter”
    • 2:30-3:55: Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • 3:55: Twitter Whore
  • 6. What is Twitter? @bsilcoc
  • 7.  
  • 8. Rest in Peace
  • 9.
    • “ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their 
employees to do more for less.”
      • Seth Godin,
      • Tribes, We Need You to Lead
  • 10. Becoming a Tweeter
  • 11. Twitter in Plain English
  • 12. Twitter Basics @komunews / @jenleereeves
  • 13. Microblog ging “Facebook status on speed”
  • 14. Twitter
    • Short (140 characters) postings
      • Status
      • Share links
      • Interact with the audience
      • Quickly update news from cell phone, web browser or desktop application
  • 15. Different uses
    • Personal
      • Talk to people
      • Meet people
      • Share with each other
    • Professional
      • Connect with new audience members
      • Build a more personal relationship
      • Share and gather information quickly
      • Able to have direct conversations with sources
  • 16. What is going on?
  • 17. What is going on?
  • 18. @ and D
    • Want a public conversation?
    • Want a private conversation?
  • 19. Search Twitter
    • search.twitter.com
    • hashtags.org
    • Tweetdeck
    • Seesmic Desktop
    • Tweetgrid
  • 20. Hashtags (#)
    • Coordinates a topic (like #RTNDA or #RTNDAtweet)
    • Great to follow developing stories, events (#teaparty, #mumbai, #sxsw)
    • Can follow with search tools
  • 21. The Power of Retweet (RT)
    • Spread the word
    • Encourages others to share
    • Many more eyes if a tweet goes viral
  • 22. Mobile Solutions
    • Use text by calling 40404
    • Phone applications for Blackberry, iPhone
    • Mobile web browser
  • 23. Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • 24. Organizing a Twitter Newsroom @EPKCTV5 / @backtimer
  • 25. Twitter is Huge
    • 14 million users, 99 million visits
    • Up 1,382% in the last year
    • The biggest block of users is in the 35-49 age range (42%)
  • 26. Twitter Users
  • 27.
    • Twitter is FREE
    • Can be integrated into the work day
    • Another way to connect with the audience
    • Make them feel part of our community and vice versa
    • KCTV a leader
    • For @GMKCTV5
  • 28. So why should WE Tweet?
    • Viewers like to see “process”
    • Connect on different level (reaching them where they are)
    • Perception that we’re “with it”
    • Build our brand
    • Connect with younger audience NOW for payoff LATER
  • 29.  
  • 30. Pick Your Twitter Team
    • Both sides of the camera
    • Clever, good sense of humor
    • Not easily distracted
    • People who will embrace it
    • Tactful, trustworthy (There’s no script approval on Tweets!)
  • 31. Training Session Pick a team manager Keep session simple Set rules Practice during the session
  • 32. Twitiquette “Do”
    • Frequent updating
    • Behind the scenes
    • Teases (but not too often)
    • News, storm chasing, court reporting
    • Use tinyurl
    • Tweet your niche
    • Balance between heavy and light
    • Ask questions to engage followers
    • Don’t be a Twitter snob
  • 33. Twitiquette “Do”
    • Frequent updating
    • Behind the scenes
    • Teases (but not too often)
    • News, storm chasing, court reporting
    • Use tinyurl
    • Tweet your niche
    • Balance between heavy and light
    • Ask questions to engage followers
    • Don’t be a Twitter snob
    Manage @’s and follows
  • 34.  
  • 35. Twitiquette “Don’t”
    • No dissing the station
    • Nothing that would embarrass co-worker
    • No showing your hand
    • No divided tweets (140 char)
    • Don’t overtweet
    • Not a chat service
    • Standard response for negative feedback
  • 36.  
  • 37. Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • 38. “ Twouble with Twitter”
  • 39. Fail Whale
  • 40.  
  • 41. Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink
  • 42.  
  • 43. Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • 44. Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly
  • 45. Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • 46. Twitter Addictions
  • 47. More information
    • Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5
    • Twitter tips: http://www.jenleereeves.com
    • Presentation: http://www.slideshare.net/jenleereeves
    • Follow people and talk!
  • 48. Extra Information For You
  • 49. Twitter Tools
    • Twhirl
    • Seesmic Desktop
    • Tweedeck (only one account)
    • Tweetie (for Mac – Beta release April 20)
    • Twitpic, yFrog, Posterous, Twitgoo (photos)
    • 12seconds.tv (short video)
  • 50. Newsroom mistakes
    • Forcing employees to “tweet”
      • (funeral tweets)
    • Not training employees how to use Twitter
    • Ignoring Twitter without trying it
    • Just adding links to news (considered spam)
  • 51. KOMU Twitter
    • Evolving product
    • “ Retweeting” reporters
    • Sharing “insider perspective”
    • Trying to be more conversational
  • 52. Hudson River Crash
            • Janis Krums (@jkrums)
  • 53. Possible Management Tools
    • CoTweet
    • HootSuite
    • Twitter-editor
  • 54. Twitter Terms
    • Tweet – a single post in Twitter
    • Tweeted – past tense of posting a tweet
    • Twitpic – a picture posted as a link to Twitter
    • Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)
    • Twitterati – web-famous people on Twitter
    • Twoosh – tweet that is exactly 140 characters
  • 55. National Public Radio
  • 56. National Public Radio