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Twitter101 @ RTNDA
 

Twitter101 @ RTNDA

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Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

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Twitter101 @ RTNDA Twitter101 @ RTNDA Presentation Transcript

  • The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet
  • Bill Silcock @drbillasu
  • Jen Reeves @jenleereeves/@komunews
  • Kelly D. Hicks @EPKCTV5/@backtimer
  • Rundown
    • 1:05-1:15: What is Twitter?
    • 1:15-1:50: Twitter Basics
    • 1:50-2:20: Organizing a Twitter Newsroom
    • 2:20-2:30: “Twouble with Twitter”
    • 2:30-3:55: Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • 3:55: Twitter Whore
  • What is Twitter? @bsilcoc
  •  
  • Rest in Peace
    • “ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their 
employees to do more for less.”
      • Seth Godin,
      • Tribes, We Need You to Lead
  • Becoming a Tweeter
  • Twitter in Plain English
  • Twitter Basics @komunews / @jenleereeves
  • Microblog ging “Facebook status on speed”
  • Twitter
    • Short (140 characters) postings
      • Status
      • Share links
      • Interact with the audience
      • Quickly update news from cell phone, web browser or desktop application
  • Different uses
    • Personal
      • Talk to people
      • Meet people
      • Share with each other
    • Professional
      • Connect with new audience members
      • Build a more personal relationship
      • Share and gather information quickly
      • Able to have direct conversations with sources
  • What is going on?
  • What is going on?
  • @ and D
    • Want a public conversation?
    • Want a private conversation?
  • Search Twitter
    • search.twitter.com
    • hashtags.org
    • Tweetdeck
    • Seesmic Desktop
    • Tweetgrid
  • Hashtags (#)
    • Coordinates a topic (like #RTNDA or #RTNDAtweet)
    • Great to follow developing stories, events (#teaparty, #mumbai, #sxsw)
    • Can follow with search tools
  • The Power of Retweet (RT)
    • Spread the word
    • Encourages others to share
    • Many more eyes if a tweet goes viral
  • Mobile Solutions
    • Use text by calling 40404
    • Phone applications for Blackberry, iPhone
    • Mobile web browser
  • Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • Organizing a Twitter Newsroom @EPKCTV5 / @backtimer
  • Twitter is Huge
    • 14 million users, 99 million visits
    • Up 1,382% in the last year
    • The biggest block of users is in the 35-49 age range (42%)
  • Twitter Users
    • Twitter is FREE
    • Can be integrated into the work day
    • Another way to connect with the audience
    • Make them feel part of our community and vice versa
    • KCTV a leader
    • For @GMKCTV5
  • So why should WE Tweet?
    • Viewers like to see “process”
    • Connect on different level (reaching them where they are)
    • Perception that we’re “with it”
    • Build our brand
    • Connect with younger audience NOW for payoff LATER
  •  
  • Pick Your Twitter Team
    • Both sides of the camera
    • Clever, good sense of humor
    • Not easily distracted
    • People who will embrace it
    • Tactful, trustworthy (There’s no script approval on Tweets!)
  • Training Session Pick a team manager Keep session simple Set rules Practice during the session
  • Twitiquette “Do”
    • Frequent updating
    • Behind the scenes
    • Teases (but not too often)
    • News, storm chasing, court reporting
    • Use tinyurl
    • Tweet your niche
    • Balance between heavy and light
    • Ask questions to engage followers
    • Don’t be a Twitter snob
  • Twitiquette “Do”
    • Frequent updating
    • Behind the scenes
    • Teases (but not too often)
    • News, storm chasing, court reporting
    • Use tinyurl
    • Tweet your niche
    • Balance between heavy and light
    • Ask questions to engage followers
    • Don’t be a Twitter snob
    Manage @’s and follows
  •  
  • Twitiquette “Don’t”
    • No dissing the station
    • Nothing that would embarrass co-worker
    • No showing your hand
    • No divided tweets (140 char)
    • Don’t overtweet
    • Not a chat service
    • Standard response for negative feedback
  •  
  • Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • “ Twouble with Twitter”
  • Fail Whale
  •  
  • Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink
  •  
  • Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly
  • Rundown
    • What is Twitter?
    • Twitter Basics
    • Organizing a Twitter Newsroom
    • “ Twouble with Twitter”
    • Hands-On Twitter Experience
      • Intro: Sign up with Bill
      • Advanced: Twitter Tools with Jen
      • Newsroom Applications with Kelly
    • Twitter Whore
  • Twitter Addictions
  • More information
    • Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5
    • Twitter tips: http://www.jenleereeves.com
    • Presentation: http://www.slideshare.net/jenleereeves
    • Follow people and talk!
  • Extra Information For You
  • Twitter Tools
    • Twhirl
    • Seesmic Desktop
    • Tweedeck (only one account)
    • Tweetie (for Mac – Beta release April 20)
    • Twitpic, yFrog, Posterous, Twitgoo (photos)
    • 12seconds.tv (short video)
  • Newsroom mistakes
    • Forcing employees to “tweet”
      • (funeral tweets)
    • Not training employees how to use Twitter
    • Ignoring Twitter without trying it
    • Just adding links to news (considered spam)
  • KOMU Twitter
    • Evolving product
    • “ Retweeting” reporters
    • Sharing “insider perspective”
    • Trying to be more conversational
  • Hudson River Crash
            • Janis Krums (@jkrums)
  • Possible Management Tools
    • CoTweet
    • HootSuite
    • Twitter-editor
  • Twitter Terms
    • Tweet – a single post in Twitter
    • Tweeted – past tense of posting a tweet
    • Twitpic – a picture posted as a link to Twitter
    • Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)
    • Twitterati – web-famous people on Twitter
    • Twoosh – tweet that is exactly 140 characters
  • National Public Radio
  • National Public Radio