The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) ...
Bill Silcock @drbillasu
Jen Reeves @jenleereeves/@komunews
Kelly D. Hicks @EPKCTV5/@backtimer
Rundown <ul><li>1:05-1:15: What is Twitter? </li></ul><ul><li>1:15-1:50: Twitter Basics </li></ul><ul><li>1:50-2:20: Organ...
What is Twitter? @bsilcoc
 
Rest in Peace
<ul><li>“ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from m...
Becoming a Tweeter
Twitter in Plain English
Twitter Basics @komunews / @jenleereeves
Microblog ging “Facebook status on speed”
Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li><...
Different uses <ul><li>Personal </li></ul><ul><ul><li>Talk to people </li></ul></ul><ul><ul><li>Meet people </li></ul></ul...
What is going on?
What is going on?
@ and D <ul><li>Want a public conversation? </li></ul><ul><li>Want a private conversation? </li></ul>
Search Twitter <ul><li>search.twitter.com </li></ul><ul><li>hashtags.org </li></ul><ul><li>Tweetdeck </li></ul><ul><li>See...
Hashtags (#) <ul><li>Coordinates a topic (like #RTNDA or #RTNDAtweet) </li></ul><ul><li>Great to follow developing stories...
The Power of Retweet (RT) <ul><li>Spread the word </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more...
Mobile Solutions <ul><li>Use text by calling 40404 </li></ul><ul><li>Phone applications for Blackberry, iPhone </li></ul><...
Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></u...
Organizing a Twitter Newsroom @EPKCTV5 / @backtimer
Twitter is Huge <ul><li>14   million users, 99 million visits </li></ul><ul><li>Up 1,382% in the last year </li></ul><ul><...
Twitter Users
<ul><li>Twitter is FREE </li></ul><ul><li>Can be integrated into the work day </li></ul><ul><li>Another way to connect wit...
So why should WE Tweet? <ul><li>Viewers like to see “process” </li></ul><ul><li>Connect on different level (reaching them ...
 
Pick Your Twitter Team <ul><li>Both sides of the camera </li></ul><ul><li>Clever, good sense of humor </li></ul><ul><li>No...
Training Session Pick a team manager Keep session simple Set rules Practice during the session
Twitiquette “Do” <ul><li>Frequent updating </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Teases (but not too often...
Twitiquette “Do” <ul><li>Frequent updating </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Teases (but not too often...
 
Twitiquette “Don’t” <ul><li>No dissing the station </li></ul><ul><li>Nothing that would embarrass co-worker </li></ul><ul>...
 
Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></u...
“ Twouble with Twitter”
Fail Whale
 
Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. ...
 
Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></u...
Hands-On Twitter Experience Sign up  with Bill Twitter Tools  with Jen Newsroom Applications  with Kelly
Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></u...
Twitter Addictions
More information <ul><li>Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5 </li></ul><ul><li>Twitter t...
Extra Information For You
Twitter Tools <ul><li>Twhirl </li></ul><ul><li>Seesmic Desktop </li></ul><ul><li>Tweedeck (only one account) </li></ul><ul...
Newsroom mistakes <ul><li>Forcing employees to “tweet” </li></ul><ul><ul><li>(funeral tweets) </li></ul></ul><ul><li>Not t...
KOMU Twitter <ul><li>Evolving product </li></ul><ul><li>“ Retweeting” reporters </li></ul><ul><li>Sharing “insider perspec...
Hudson River Crash <ul><ul><ul><ul><ul><li>  Janis Krums (@jkrums) </li></ul></ul></ul></ul></ul>
Possible Management Tools <ul><li>CoTweet </li></ul><ul><li>HootSuite </li></ul><ul><li>Twitter-editor </li></ul>
Twitter Terms <ul><li>Tweet – a single post in Twitter </li></ul><ul><li>Tweeted – past tense of posting a tweet </li></ul...
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Twitter101 @ RTNDA

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Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

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  • Twitter101 @ RTNDA

    1. 1. The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet
    2. 2. Bill Silcock @drbillasu
    3. 3. Jen Reeves @jenleereeves/@komunews
    4. 4. Kelly D. Hicks @EPKCTV5/@backtimer
    5. 5. Rundown <ul><li>1:05-1:15: What is Twitter? </li></ul><ul><li>1:15-1:50: Twitter Basics </li></ul><ul><li>1:50-2:20: Organizing a Twitter Newsroom </li></ul><ul><li>2:20-2:30: “Twouble with Twitter” </li></ul><ul><li>2:30-3:55: Hands-On Twitter Experience </li></ul><ul><ul><li>Intro: Sign up with Bill </li></ul></ul><ul><ul><li>Advanced: Twitter Tools with Jen </li></ul></ul><ul><ul><li> Newsroom Applications with Kelly </li></ul></ul><ul><li>3:55: Twitter Whore </li></ul>
    6. 6. What is Twitter? @bsilcoc
    7. 8. Rest in Peace
    8. 9. <ul><li>“ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their 
employees to do more for less.” </li></ul><ul><ul><li> Seth Godin, </li></ul></ul><ul><ul><li> Tribes, We Need You to Lead </li></ul></ul>
    9. 10. Becoming a Tweeter
    10. 11. Twitter in Plain English
    11. 12. Twitter Basics @komunews / @jenleereeves
    12. 13. Microblog ging “Facebook status on speed”
    13. 14. Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Quickly update news from cell phone, web browser or desktop application </li></ul></ul>
    14. 15. Different uses <ul><li>Personal </li></ul><ul><ul><li>Talk to people </li></ul></ul><ul><ul><li>Meet people </li></ul></ul><ul><ul><li>Share with each other </li></ul></ul><ul><li>Professional </li></ul><ul><ul><li>Connect with new audience members </li></ul></ul><ul><ul><li>Build a more personal relationship </li></ul></ul><ul><ul><li>Share and gather information quickly </li></ul></ul><ul><ul><li>Able to have direct conversations with sources </li></ul></ul>
    15. 16. What is going on?
    16. 17. What is going on?
    17. 18. @ and D <ul><li>Want a public conversation? </li></ul><ul><li>Want a private conversation? </li></ul>
    18. 19. Search Twitter <ul><li>search.twitter.com </li></ul><ul><li>hashtags.org </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Seesmic Desktop </li></ul><ul><li>Tweetgrid </li></ul>
    19. 20. Hashtags (#) <ul><li>Coordinates a topic (like #RTNDA or #RTNDAtweet) </li></ul><ul><li>Great to follow developing stories, events (#teaparty, #mumbai, #sxsw) </li></ul><ul><li>Can follow with search tools </li></ul>
    20. 21. The Power of Retweet (RT) <ul><li>Spread the word </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more eyes if a tweet goes viral </li></ul>
    21. 22. Mobile Solutions <ul><li>Use text by calling 40404 </li></ul><ul><li>Phone applications for Blackberry, iPhone </li></ul><ul><li>Mobile web browser </li></ul>
    22. 23. Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></ul><ul><li>“ Twouble with Twitter” </li></ul><ul><li>Hands-On Twitter Experience </li></ul><ul><ul><li>Intro: Sign up with Bill </li></ul></ul><ul><ul><li>Advanced: Twitter Tools with Jen </li></ul></ul><ul><ul><li> Newsroom Applications with Kelly </li></ul></ul><ul><li>Twitter Whore </li></ul>
    23. 24. Organizing a Twitter Newsroom @EPKCTV5 / @backtimer
    24. 25. Twitter is Huge <ul><li>14 million users, 99 million visits </li></ul><ul><li>Up 1,382% in the last year </li></ul><ul><li>The biggest block of users is in the 35-49 age range (42%) </li></ul>
    25. 26. Twitter Users
    26. 27. <ul><li>Twitter is FREE </li></ul><ul><li>Can be integrated into the work day </li></ul><ul><li>Another way to connect with the audience </li></ul><ul><li>Make them feel part of our community and vice versa </li></ul><ul><li>KCTV a leader </li></ul><ul><li>For @GMKCTV5 </li></ul>
    27. 28. So why should WE Tweet? <ul><li>Viewers like to see “process” </li></ul><ul><li>Connect on different level (reaching them where they are) </li></ul><ul><li>Perception that we’re “with it” </li></ul><ul><li>Build our brand </li></ul><ul><li>Connect with younger audience NOW for payoff LATER </li></ul>
    28. 30. Pick Your Twitter Team <ul><li>Both sides of the camera </li></ul><ul><li>Clever, good sense of humor </li></ul><ul><li>Not easily distracted </li></ul><ul><li>People who will embrace it </li></ul><ul><li>Tactful, trustworthy (There’s no script approval on Tweets!) </li></ul>
    29. 31. Training Session Pick a team manager Keep session simple Set rules Practice during the session
    30. 32. Twitiquette “Do” <ul><li>Frequent updating </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Teases (but not too often) </li></ul><ul><li>News, storm chasing, court reporting </li></ul><ul><li>Use tinyurl </li></ul><ul><li>Tweet your niche </li></ul><ul><li>Balance between heavy and light </li></ul><ul><li>Ask questions to engage followers </li></ul><ul><li>Don’t be a Twitter snob </li></ul>
    31. 33. Twitiquette “Do” <ul><li>Frequent updating </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Teases (but not too often) </li></ul><ul><li>News, storm chasing, court reporting </li></ul><ul><li>Use tinyurl </li></ul><ul><li>Tweet your niche </li></ul><ul><li>Balance between heavy and light </li></ul><ul><li>Ask questions to engage followers </li></ul><ul><li>Don’t be a Twitter snob </li></ul>Manage @’s and follows
    32. 35. Twitiquette “Don’t” <ul><li>No dissing the station </li></ul><ul><li>Nothing that would embarrass co-worker </li></ul><ul><li>No showing your hand </li></ul><ul><li>No divided tweets (140 char) </li></ul><ul><li>Don’t overtweet </li></ul><ul><li>Not a chat service </li></ul><ul><li>Standard response for negative feedback </li></ul>
    33. 37. Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></ul><ul><li>“ Twouble with Twitter” </li></ul><ul><li>Hands-On Twitter Experience </li></ul><ul><ul><li>Intro: Sign up with Bill </li></ul></ul><ul><ul><li>Advanced: Twitter Tools with Jen </li></ul></ul><ul><ul><li> Newsroom Applications with Kelly </li></ul></ul><ul><li>Twitter Whore </li></ul>
    34. 38. “ Twouble with Twitter”
    35. 39. Fail Whale
    36. 41. Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink
    37. 43. Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></ul><ul><li>“ Twouble with Twitter” </li></ul><ul><li>Hands-On Twitter Experience </li></ul><ul><ul><li>Intro: Sign up with Bill </li></ul></ul><ul><ul><li>Advanced: Twitter Tools with Jen </li></ul></ul><ul><ul><li> Newsroom Applications with Kelly </li></ul></ul><ul><li>Twitter Whore </li></ul>
    38. 44. Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly
    39. 45. Rundown <ul><li>What is Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>Organizing a Twitter Newsroom </li></ul><ul><li>“ Twouble with Twitter” </li></ul><ul><li>Hands-On Twitter Experience </li></ul><ul><ul><li>Intro: Sign up with Bill </li></ul></ul><ul><ul><li>Advanced: Twitter Tools with Jen </li></ul></ul><ul><ul><li> Newsroom Applications with Kelly </li></ul></ul><ul><li>Twitter Whore </li></ul>
    40. 46. Twitter Addictions
    41. 47. More information <ul><li>Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5 </li></ul><ul><li>Twitter tips: http://www.jenleereeves.com </li></ul><ul><li>Presentation: http://www.slideshare.net/jenleereeves </li></ul><ul><li>Follow people and talk! </li></ul>
    42. 48. Extra Information For You
    43. 49. Twitter Tools <ul><li>Twhirl </li></ul><ul><li>Seesmic Desktop </li></ul><ul><li>Tweedeck (only one account) </li></ul><ul><li>Tweetie (for Mac – Beta release April 20) </li></ul><ul><li>Twitpic, yFrog, Posterous, Twitgoo (photos) </li></ul><ul><li>12seconds.tv (short video) </li></ul>
    44. 50. Newsroom mistakes <ul><li>Forcing employees to “tweet” </li></ul><ul><ul><li>(funeral tweets) </li></ul></ul><ul><li>Not training employees how to use Twitter </li></ul><ul><li>Ignoring Twitter without trying it </li></ul><ul><li>Just adding links to news (considered spam) </li></ul>
    45. 51. KOMU Twitter <ul><li>Evolving product </li></ul><ul><li>“ Retweeting” reporters </li></ul><ul><li>Sharing “insider perspective” </li></ul><ul><li>Trying to be more conversational </li></ul>
    46. 52. Hudson River Crash <ul><ul><ul><ul><ul><li> Janis Krums (@jkrums) </li></ul></ul></ul></ul></ul>
    47. 53. Possible Management Tools <ul><li>CoTweet </li></ul><ul><li>HootSuite </li></ul><ul><li>Twitter-editor </li></ul>
    48. 54. Twitter Terms <ul><li>Tweet – a single post in Twitter </li></ul><ul><li>Tweeted – past tense of posting a tweet </li></ul><ul><li>Twitpic – a picture posted as a link to Twitter </li></ul><ul><li>Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short) </li></ul><ul><li>Twitterati – web-famous people on Twitter </li></ul><ul><li>Twoosh – tweet that is exactly 140 characters </li></ul>
    49. 55. National Public Radio
    50. 56. National Public Radio
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