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Twitter101 @ RTNDA

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Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

Here is a presentation I gave with Dr. Bill Silcock (@drbillasu) from Arizona State University and Kelly D. Hicks (@epkctv5/@backtimer) from KCTV5 in Kansas City.

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    • 1. The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet
    • 2. Bill Silcock @drbillasu
    • 3. Jen Reeves @jenleereeves/@komunews
    • 4. Kelly D. Hicks @EPKCTV5/@backtimer
    • 5. Rundown
      • 1:05-1:15: What is Twitter?
      • 1:15-1:50: Twitter Basics
      • 1:50-2:20: Organizing a Twitter Newsroom
      • 2:20-2:30: “Twouble with Twitter”
      • 2:30-3:55: Hands-On Twitter Experience
        • Intro: Sign up with Bill
        • Advanced: Twitter Tools with Jen
        • Newsroom Applications with Kelly
      • 3:55: Twitter Whore
    • 6. What is Twitter? @bsilcoc
    • 7.  
    • 8. Rest in Peace
    • 9.
      • “ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their 
employees to do more for less.”
        • Seth Godin,
        • Tribes, We Need You to Lead
    • 10. Becoming a Tweeter
    • 11. Twitter in Plain English
    • 12. Twitter Basics @komunews / @jenleereeves
    • 13. Microblog ging “Facebook status on speed”
    • 14. Twitter
      • Short (140 characters) postings
        • Status
        • Share links
        • Interact with the audience
        • Quickly update news from cell phone, web browser or desktop application
    • 15. Different uses
      • Personal
        • Talk to people
        • Meet people
        • Share with each other
      • Professional
        • Connect with new audience members
        • Build a more personal relationship
        • Share and gather information quickly
        • Able to have direct conversations with sources
    • 16. What is going on?
    • 17. What is going on?
    • 18. @ and D
      • Want a public conversation?
      • Want a private conversation?
    • 19. Search Twitter
      • search.twitter.com
      • hashtags.org
      • Tweetdeck
      • Seesmic Desktop
      • Tweetgrid
    • 20. Hashtags (#)
      • Coordinates a topic (like #RTNDA or #RTNDAtweet)
      • Great to follow developing stories, events (#teaparty, #mumbai, #sxsw)
      • Can follow with search tools
    • 21. The Power of Retweet (RT)
      • Spread the word
      • Encourages others to share
      • Many more eyes if a tweet goes viral
    • 22. Mobile Solutions
      • Use text by calling 40404
      • Phone applications for Blackberry, iPhone
      • Mobile web browser
    • 23. Rundown
      • What is Twitter?
      • Twitter Basics
      • Organizing a Twitter Newsroom
      • “ Twouble with Twitter”
      • Hands-On Twitter Experience
        • Intro: Sign up with Bill
        • Advanced: Twitter Tools with Jen
        • Newsroom Applications with Kelly
      • Twitter Whore
    • 24. Organizing a Twitter Newsroom @EPKCTV5 / @backtimer
    • 25. Twitter is Huge
      • 14 million users, 99 million visits
      • Up 1,382% in the last year
      • The biggest block of users is in the 35-49 age range (42%)
    • 26. Twitter Users
    • 27.
      • Twitter is FREE
      • Can be integrated into the work day
      • Another way to connect with the audience
      • Make them feel part of our community and vice versa
      • KCTV a leader
      • For @GMKCTV5
    • 28. So why should WE Tweet?
      • Viewers like to see “process”
      • Connect on different level (reaching them where they are)
      • Perception that we’re “with it”
      • Build our brand
      • Connect with younger audience NOW for payoff LATER
    • 29.  
    • 30. Pick Your Twitter Team
      • Both sides of the camera
      • Clever, good sense of humor
      • Not easily distracted
      • People who will embrace it
      • Tactful, trustworthy (There’s no script approval on Tweets!)
    • 31. Training Session Pick a team manager Keep session simple Set rules Practice during the session
    • 32. Twitiquette “Do”
      • Frequent updating
      • Behind the scenes
      • Teases (but not too often)
      • News, storm chasing, court reporting
      • Use tinyurl
      • Tweet your niche
      • Balance between heavy and light
      • Ask questions to engage followers
      • Don’t be a Twitter snob
    • 33. Twitiquette “Do”
      • Frequent updating
      • Behind the scenes
      • Teases (but not too often)
      • News, storm chasing, court reporting
      • Use tinyurl
      • Tweet your niche
      • Balance between heavy and light
      • Ask questions to engage followers
      • Don’t be a Twitter snob
      Manage @’s and follows
    • 34.  
    • 35. Twitiquette “Don’t”
      • No dissing the station
      • Nothing that would embarrass co-worker
      • No showing your hand
      • No divided tweets (140 char)
      • Don’t overtweet
      • Not a chat service
      • Standard response for negative feedback
    • 36.  
    • 37. Rundown
      • What is Twitter?
      • Twitter Basics
      • Organizing a Twitter Newsroom
      • “ Twouble with Twitter”
      • Hands-On Twitter Experience
        • Intro: Sign up with Bill
        • Advanced: Twitter Tools with Jen
        • Newsroom Applications with Kelly
      • Twitter Whore
    • 38. “ Twouble with Twitter”
    • 39. Fail Whale
    • 40.  
    • 41. Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink
    • 42.  
    • 43. Rundown
      • What is Twitter?
      • Twitter Basics
      • Organizing a Twitter Newsroom
      • “ Twouble with Twitter”
      • Hands-On Twitter Experience
        • Intro: Sign up with Bill
        • Advanced: Twitter Tools with Jen
        • Newsroom Applications with Kelly
      • Twitter Whore
    • 44. Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly
    • 45. Rundown
      • What is Twitter?
      • Twitter Basics
      • Organizing a Twitter Newsroom
      • “ Twouble with Twitter”
      • Hands-On Twitter Experience
        • Intro: Sign up with Bill
        • Advanced: Twitter Tools with Jen
        • Newsroom Applications with Kelly
      • Twitter Whore
    • 46. Twitter Addictions
    • 47. More information
      • Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5
      • Twitter tips: http://www.jenleereeves.com
      • Presentation: http://www.slideshare.net/jenleereeves
      • Follow people and talk!
    • 48. Extra Information For You
    • 49. Twitter Tools
      • Twhirl
      • Seesmic Desktop
      • Tweedeck (only one account)
      • Tweetie (for Mac – Beta release April 20)
      • Twitpic, yFrog, Posterous, Twitgoo (photos)
      • 12seconds.tv (short video)
    • 50. Newsroom mistakes
      • Forcing employees to “tweet”
        • (funeral tweets)
      • Not training employees how to use Twitter
      • Ignoring Twitter without trying it
      • Just adding links to news (considered spam)
    • 51. KOMU Twitter
      • Evolving product
      • “ Retweeting” reporters
      • Sharing “insider perspective”
      • Trying to be more conversational
    • 52. Hudson River Crash
              • Janis Krums (@jkrums)
    • 53. Possible Management Tools
      • CoTweet
      • HootSuite
      • Twitter-editor
    • 54. Twitter Terms
      • Tweet – a single post in Twitter
      • Tweeted – past tense of posting a tweet
      • Twitpic – a picture posted as a link to Twitter
      • Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)
      • Twitterati – web-famous people on Twitter
      • Twoosh – tweet that is exactly 140 characters
    • 55. National Public Radio
    • 56. National Public Radio