The (News) Dr. Is In: Twitter 101 Bill Silcock (@drbillasu) Arizona State University Jen Reeves (@komunews/@jenleereeves) KOMU Kelly D. Hicks (@EPKCTV5/@backtimer) KCTV Tweet this: #RTNDAtweet

Bill Silcock @drbillasu

Jen Reeves @jenleereeves/@komunews

Kelly D. Hicks @EPKCTV5/@backtimer

Rundown 1:05-1:15: What is Twitter? 1:15-1:50: Twitter Basics 1:50-2:20: Organizing a Twitter Newsroom 2:20-2:30: “Twouble with Twitter” 2:30-3:55: Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly 3:55: Twitter Whore

1:05-1:15: What is Twitter?

1:15-1:50: Twitter Basics

1:50-2:20: Organizing a Twitter Newsroom

2:20-2:30: “Twouble with Twitter”

2:30-3:55: Hands-On Twitter Experience

Intro: Sign up with Bill

Advanced: Twitter Tools with Jen

Newsroom Applications with Kelly

3:55: Twitter Whore

What is Twitter? @bsilcoc

Rest in Peace

“ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their employees to do more for less.” Seth Godin, Tribes, We Need You to Lead

“ In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their employees to do more for less.”

Seth Godin,

Tribes, We Need You to Lead

Becoming a Tweeter

Twitter in Plain English

Twitter Basics @komunews / @jenleereeves

Microblog ging “Facebook status on speed”

Twitter Short (140 characters) postings Status Share links Interact with the audience Quickly update news from cell phone, web browser or desktop application

Short (140 characters) postings

Status

Share links

Interact with the audience

Quickly update news from cell phone, web browser or desktop application

Different uses Personal Talk to people Meet people Share with each other Professional Connect with new audience members Build a more personal relationship Share and gather information quickly Able to have direct conversations with sources

Personal

Talk to people

Meet people

Share with each other

Professional

Connect with new audience members

Build a more personal relationship

Share and gather information quickly

Able to have direct conversations with sources

What is going on?

What is going on?

@ and D Want a public conversation? Want a private conversation?

Want a public conversation?

Want a private conversation?

Search Twitter search.twitter.com hashtags.org Tweetdeck Seesmic Desktop Tweetgrid

search.twitter.com

hashtags.org

Tweetdeck

Seesmic Desktop

Tweetgrid

Hashtags (#) Coordinates a topic (like #RTNDA or #RTNDAtweet) Great to follow developing stories, events (#teaparty, #mumbai, #sxsw) Can follow with search tools

Coordinates a topic (like #RTNDA or #RTNDAtweet)

Great to follow developing stories, events (#teaparty, #mumbai, #sxsw)

Can follow with search tools

The Power of Retweet (RT) Spread the word Encourages others to share Many more eyes if a tweet goes viral

Spread the word

Encourages others to share

Many more eyes if a tweet goes viral

Mobile Solutions Use text by calling 40404 Phone applications for Blackberry, iPhone Mobile web browser

Use text by calling 40404

Phone applications for Blackberry, iPhone

Mobile web browser

Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

What is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“ Twouble with Twitter”

Hands-On Twitter Experience

Intro: Sign up with Bill

Advanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Organizing a Twitter Newsroom @EPKCTV5 / @backtimer

Twitter is Huge 14 million users, 99 million visits Up 1,382% in the last year The biggest block of users is in the 35-49 age range (42%)

14 million users, 99 million visits

Up 1,382% in the last year

The biggest block of users is in the 35-49 age range (42%)

Twitter Users

Twitter is FREE Can be integrated into the work day Another way to connect with the audience Make them feel part of our community and vice versa KCTV a leader For @GMKCTV5

Twitter is FREE

Can be integrated into the work day

Another way to connect with the audience

Make them feel part of our community and vice versa

KCTV a leader

For @GMKCTV5

So why should WE Tweet? Viewers like to see “process” Connect on different level (reaching them where they are) Perception that we’re “with it” Build our brand Connect with younger audience NOW for payoff LATER

Viewers like to see “process”

Connect on different level (reaching them where they are)

Perception that we’re “with it”

Build our brand

Connect with younger audience NOW for payoff LATER

Pick Your Twitter Team Both sides of the camera Clever, good sense of humor Not easily distracted People who will embrace it Tactful, trustworthy (There’s no script approval on Tweets!)

Both sides of the camera

Clever, good sense of humor

Not easily distracted

People who will embrace it

Tactful, trustworthy (There’s no script approval on Tweets!)

Training Session Pick a team manager Keep session simple Set rules Practice during the session

Twitiquette “Do” Frequent updating Behind the scenes Teases (but not too often) News, storm chasing, court reporting Use tinyurl Tweet your niche Balance between heavy and light Ask questions to engage followers Don’t be a Twitter snob

Frequent updating

Behind the scenes

Teases (but not too often)

News, storm chasing, court reporting

Use tinyurl

Tweet your niche

Balance between heavy and light

Ask questions to engage followers

Don’t be a Twitter snob

Twitiquette “Do” Frequent updating Behind the scenes Teases (but not too often) News, storm chasing, court reporting Use tinyurl Tweet your niche Balance between heavy and light Ask questions to engage followers Don’t be a Twitter snob Manage @’s and follows

Frequent updating

Behind the scenes

Teases (but not too often)

News, storm chasing, court reporting

Use tinyurl

Tweet your niche

Balance between heavy and light

Ask questions to engage followers

Don’t be a Twitter snob

Twitiquette “Don’t” No dissing the station Nothing that would embarrass co-worker No showing your hand No divided tweets (140 char) Don’t overtweet Not a chat service Standard response for negative feedback

No dissing the station

Nothing that would embarrass co-worker

No showing your hand

No divided tweets (140 char)

Don’t overtweet

Not a chat service

Standard response for negative feedback

Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

What is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“ Twouble with Twitter”

Hands-On Twitter Experience

Intro: Sign up with Bill

Advanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

“ Twouble with Twitter”

Fail Whale

Tribes and Twitter … to keep the professional press going, the news tribe will have to migrate across the digital divide. -Jay Rosen PressThink

Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

What is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“ Twouble with Twitter”

Hands-On Twitter Experience

Intro: Sign up with Bill

Advanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Hands-On Twitter Experience Sign up with Bill Twitter Tools with Jen Newsroom Applications with Kelly

Rundown What is Twitter? Twitter Basics Organizing a Twitter Newsroom “ Twouble with Twitter” Hands-On Twitter Experience Intro: Sign up with Bill Advanced: Twitter Tools with Jen Newsroom Applications with Kelly Twitter Whore

What is Twitter?

Twitter Basics

Organizing a Twitter Newsroom

“ Twouble with Twitter”

Hands-On Twitter Experience

Intro: Sign up with Bill

Advanced: Twitter Tools with Jen

Newsroom Applications with Kelly

Twitter Whore

Twitter Addictions

More information Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5 Twitter tips: http://www.jenleereeves.com Presentation: http://www.slideshare.net/jenleereeves Follow people and talk!

Follow us: @drbillasu @jenleereeves / @komunews @backtimer / @EPKCTV5

Twitter tips: http://www.jenleereeves.com

Presentation: http://www.slideshare.net/jenleereeves

Follow people and talk!

Extra Information For You

Twitter Tools Twhirl Seesmic Desktop Tweedeck (only one account) Tweetie (for Mac – Beta release April 20) Twitpic, yFrog, Posterous, Twitgoo (photos) 12seconds.tv (short video)

Twhirl

Seesmic Desktop

Tweedeck (only one account)

Tweetie (for Mac – Beta release April 20)

Twitpic, yFrog, Posterous, Twitgoo (photos)

12seconds.tv (short video)

Newsroom mistakes Forcing employees to “tweet” (funeral tweets) Not training employees how to use Twitter Ignoring Twitter without trying it Just adding links to news (considered spam)

Forcing employees to “tweet”

(funeral tweets)

Not training employees how to use Twitter

Ignoring Twitter without trying it

Just adding links to news (considered spam)

KOMU Twitter Evolving product “ Retweeting” reporters Sharing “insider perspective” Trying to be more conversational

Evolving product

“ Retweeting” reporters

Sharing “insider perspective”

Trying to be more conversational

Hudson River Crash Janis Krums (@jkrums)

Janis Krums (@jkrums)

Possible Management Tools CoTweet HootSuite Twitter-editor

CoTweet

HootSuite

Twitter-editor

Twitter Terms Tweet – a single post in Twitter Tweeted – past tense of posting a tweet Twitpic – a picture posted as a link to Twitter Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short) Twitterati – web-famous people on Twitter Twoosh – tweet that is exactly 140 characters

Tweet – a single post in Twitter

Tweeted – past tense of posting a tweet

Twitpic – a picture posted as a link to Twitter

Tweeple – is a silly term of people you chat with on Twitter (some say “tweeps” for short)

Twitterati – web-famous people on Twitter

Twoosh – tweet that is exactly 140 characters

National Public Radio

National Public Radio