Jen Reeves Associate Professor, Radio-TV
Advantages of Interactivity <ul><li>Reach more/new audiences </li></ul><ul><li>Easier to build a personal relationship </l...
Disadvantages of Interactivity <ul><li>Cannot take the information  at face value </li></ul><ul><li>Time consuming to be c...
Ways to Interact <ul><li>Blogs </li></ul><ul><li>Twitter (Microblogging) </li></ul><ul><li>Photo Sharing </li></ul><ul><li...
Social Media Tools
Microblogging “Facebook status on crack”
Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li><...
Twitter
KOMU Account
Smart Decision Account
Election Night Activity
Mumbai Tweeting <ul><li>First-hand accounts before “news” </li></ul><ul><li>Traditional media using content </li></ul><ul>...
Mumbai Statistics
Twitter as a news source <ul><li>CNN used it on the air </li></ul><ul><li>CBS London used the tips </li></ul><ul><li>Media...
Free Video Sharing <ul><li>YouTube </li></ul><ul><li>Google Video </li></ul><ul><li>Motionbox </li></ul><ul><li>Vimeo </li...
CNN iReport
CNN iReporters
iReport Statement <ul><li>&quot;CNN makes no guarantees about the content or the coverage on iReport.com” </li></ul>
Steve Jobs iReport <ul><li>Heart attack </li></ul><ul><li>Blog posts </li></ul><ul><li>Apple stock dropped </li></ul>
Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Smugmug </li></ul><u...
Photo Sharing
Photo Sharing
Photo Sharing
Social Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Digg </li></ul>
Social Networks
Social Networks
Ning
Similar theme to all <ul><li>Be a reporter when you use social media </li></ul><ul><li>The longer you’re there, the more y...
Thank you! <ul><li>[email_address] </li></ul><ul><li>www.jenleereeves.com </li></ul><ul><li>@jenleereeves (on Twitter) </l...
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Social Networks

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I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.

Published in: Technology, Sports
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  • Social Networks

    1. 1. Jen Reeves Associate Professor, Radio-TV
    2. 2. Advantages of Interactivity <ul><li>Reach more/new audiences </li></ul><ul><li>Easier to build a personal relationship </li></ul><ul><li>Multiple (younger) perspectives </li></ul><ul><li>Opportunities to gather content </li></ul>
    3. 3. Disadvantages of Interactivity <ul><li>Cannot take the information at face value </li></ul><ul><li>Time consuming to be consistent (and follow) </li></ul><ul><li>Requires newsroom-wide commitment </li></ul>
    4. 4. Ways to Interact <ul><li>Blogs </li></ul><ul><li>Twitter (Microblogging) </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Forums/Comments </li></ul><ul><li>Text Messages </li></ul><ul><li>Polls </li></ul><ul><li>Forms </li></ul><ul><li>Social Networks </li></ul>
    5. 5. Social Media Tools
    6. 6. Microblogging “Facebook status on crack”
    7. 7. Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Quickly update news from cell phone </li></ul></ul>
    8. 8. Twitter
    9. 9. KOMU Account
    10. 10. Smart Decision Account
    11. 11. Election Night Activity
    12. 12. Mumbai Tweeting <ul><li>First-hand accounts before “news” </li></ul><ul><li>Traditional media using content </li></ul><ul><li>Rumors interspersed with fact </li></ul><ul><li>“Do not tweet live” rumor </li></ul><ul><li>BACKLASH from traditional media </li></ul>
    13. 13. Mumbai Statistics
    14. 14. Twitter as a news source <ul><li>CNN used it on the air </li></ul><ul><li>CBS London used the tips </li></ul><ul><li>Media everywhere noticed </li></ul>
    15. 15. Free Video Sharing <ul><li>YouTube </li></ul><ul><li>Google Video </li></ul><ul><li>Motionbox </li></ul><ul><li>Vimeo </li></ul><ul><li>Viddler </li></ul><ul><li>Revvr </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul>
    16. 16. CNN iReport
    17. 17. CNN iReporters
    18. 18. iReport Statement <ul><li>&quot;CNN makes no guarantees about the content or the coverage on iReport.com” </li></ul>
    19. 19. Steve Jobs iReport <ul><li>Heart attack </li></ul><ul><li>Blog posts </li></ul><ul><li>Apple stock dropped </li></ul>
    20. 20. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Smugmug </li></ul><ul><li>Zooomr </li></ul>
    21. 21. Photo Sharing
    22. 22. Photo Sharing
    23. 23. Photo Sharing
    24. 24. Social Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Digg </li></ul>
    25. 25. Social Networks
    26. 26. Social Networks
    27. 27. Ning
    28. 28. Similar theme to all <ul><li>Be a reporter when you use social media </li></ul><ul><li>The longer you’re there, the more you understand it </li></ul><ul><li>You can’t be everywhere </li></ul><ul><li>Your newsroom needs to work together!! </li></ul>
    29. 29. Thank you! <ul><li>[email_address] </li></ul><ul><li>www.jenleereeves.com </li></ul><ul><li>@jenleereeves (on Twitter) </li></ul>
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