Social Networks
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I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.

I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.

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Social Networks Presentation Transcript

  • 1. Jen Reeves Associate Professor, Radio-TV
  • 2. Advantages of Interactivity
    • Reach more/new audiences
    • Easier to build a personal relationship
    • Multiple (younger) perspectives
    • Opportunities to gather content
  • 3. Disadvantages of Interactivity
    • Cannot take the information at face value
    • Time consuming to be consistent (and follow)
    • Requires newsroom-wide commitment
  • 4. Ways to Interact
    • Blogs
    • Twitter (Microblogging)
    • Photo Sharing
    • Forums/Comments
    • Text Messages
    • Polls
    • Forms
    • Social Networks
  • 5. Social Media Tools
  • 6. Microblogging “Facebook status on crack”
  • 7. Twitter
    • Short (140 characters) postings
      • Status
      • Share links
      • Interact with the audience
      • Quickly update news from cell phone
  • 8. Twitter
  • 9. KOMU Account
  • 10. Smart Decision Account
  • 11. Election Night Activity
  • 12. Mumbai Tweeting
    • First-hand accounts before “news”
    • Traditional media using content
    • Rumors interspersed with fact
    • “Do not tweet live” rumor
    • BACKLASH from traditional media
  • 13. Mumbai Statistics
  • 14. Twitter as a news source
    • CNN used it on the air
    • CBS London used the tips
    • Media everywhere noticed
  • 15. Free Video Sharing
    • YouTube
    • Google Video
    • Motionbox
    • Vimeo
    • Viddler
    • Revvr
    • Facebook
    • MySpace
  • 16. CNN iReport
  • 17. CNN iReporters
  • 18. iReport Statement
    • "CNN makes no guarantees about the content or the coverage on iReport.com”
  • 19. Steve Jobs iReport
    • Heart attack
    • Blog posts
    • Apple stock dropped
  • 20. Photo Sharing
    • Flickr
    • Photobucket
    • Picasa
    • Smugmug
    • Zooomr
  • 21. Photo Sharing
  • 22. Photo Sharing
  • 23. Photo Sharing
  • 24. Social Networks
    • Facebook
    • MySpace
    • Ning
    • Digg
  • 25. Social Networks
  • 26. Social Networks
  • 27. Ning
  • 28. Similar theme to all
    • Be a reporter when you use social media
    • The longer you’re there, the more you understand it
    • You can’t be everywhere
    • Your newsroom needs to work together!!
  • 29. Thank you!
    • [email_address]
    • www.jenleereeves.com
    • @jenleereeves (on Twitter)