Jen Reeves Associate Professor, Radio-TV

Advantages of Interactivity Reach more/new audiences Easier to build a personal relationship Multiple (younger) perspectives Opportunities to gather content

Reach more/new audiences

Easier to build a personal relationship

Multiple (younger) perspectives

Opportunities to gather content

Disadvantages of Interactivity Cannot take the information at face value Time consuming to be consistent (and follow) Requires newsroom-wide commitment

Cannot take the information at face value

Time consuming to be consistent (and follow)

Requires newsroom-wide commitment

Ways to Interact Blogs Twitter (Microblogging) Photo Sharing Forums/Comments Text Messages Polls Forms Social Networks

Blogs

Twitter (Microblogging)

Photo Sharing

Forums/Comments

Text Messages

Polls

Forms

Social Networks

Social Media Tools

Microblogging “Facebook status on crack”

Twitter Short (140 characters) postings Status Share links Interact with the audience Quickly update news from cell phone

Short (140 characters) postings

Status

Share links

Interact with the audience

Quickly update news from cell phone

Twitter

KOMU Account

Smart Decision Account

Election Night Activity

Mumbai Tweeting First-hand accounts before “news” Traditional media using content Rumors interspersed with fact “Do not tweet live” rumor BACKLASH from traditional media

First-hand accounts before “news”

Traditional media using content

Rumors interspersed with fact

“Do not tweet live” rumor

BACKLASH from traditional media

Mumbai Statistics

Twitter as a news source CNN used it on the air CBS London used the tips Media everywhere noticed

CNN used it on the air

CBS London used the tips

Media everywhere noticed

Free Video Sharing YouTube Google Video Motionbox Vimeo Viddler Revvr Facebook MySpace

YouTube

Google Video

Motionbox

Vimeo

Viddler

Revvr

Facebook

MySpace

CNN iReport

CNN iReporters

iReport Statement "CNN makes no guarantees about the content or the coverage on iReport.com”

"CNN makes no guarantees about the content or the coverage on iReport.com”

Steve Jobs iReport Heart attack Blog posts Apple stock dropped

Heart attack

Blog posts

Apple stock dropped

Photo Sharing Flickr Photobucket Picasa Smugmug Zooomr

Flickr

Photobucket

Picasa

Smugmug

Zooomr

Photo Sharing

Photo Sharing

Photo Sharing

Social Networks Facebook MySpace Ning Digg

Facebook

MySpace

Ning

Digg

Social Networks

Social Networks

Ning

Similar theme to all Be a reporter when you use social media The longer you’re there, the more you understand it You can’t be everywhere Your newsroom needs to work together!!

Be a reporter when you use social media

The longer you’re there, the more you understand it

You can’t be everywhere

Your newsroom needs to work together!!

Thank you! [email_address] www.jenleereeves.com @jenleereeves (on Twitter)

[email_address]

www.jenleereeves.com

@jenleereeves (on Twitter)