Social Media Training 2013

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Here are slides shared during a session I conducted with AARP state communications teams.

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Social Media Training 2013

  1. 1. Social Media Training 2013 Jen Lee Reeves
  2. 2. Social Media Training 2013• Taking time to listen – Facebook group: http://facebook.com/groups/jenaarpsocial – Twitter: #aarpsocial and/or @jenleereeves – Office hours: Thursdays 3-5pmET via conference call/screenshare – Yammer Social Communications/State Wordpress Authors 2
  3. 3. Social Media Training 2013• I want to hear from you! But Email/Calling are least productive• Grow the conversation – not insulate it 3
  4. 4. Social Media Training 2013• Let’s start now! What are your needs in 2013? – Increase #of followers/fans by 50% - need additional concrete steps that will help increase likes and followers/paid promotions/success stories from others – Social isn’t the only thing – need strategy on how to manage time w/social integration. How to add time for the job. 4
  5. 5. Social Media Training 2013• Let’s start now! What are your needs in 2013? – How best to integrate all of our state office teams when managing outreach messages/how can we share social media efforts? – FB ads/tweet/want deep dive instruction on how to target and get it to work – How can we reach our followers? – How can we reach folks with influence? 5
  6. 6. Social Media Training 2013• Let’s start now! What are your needs in 2013? – Evaluate the metrics we do have. Spredfast, insights, what we’ve learned and how to move forward. Strategy of the info we have. – Get state-focused metrics for WordPress (RVP) – How can we count if someone takes action when they open information? State-specific info is hard to come by. w/o state specific links… did they register? (bit.ly, campaign URL code & ask for a report from help desk) [Cvent unique URL for the invitation & tracks back] 6
  7. 7. Social Media Training 2013• Let’s start now! What are your needs in 2013? – Strategic tools to get tools & staff members engaged in social media. WHY do you use it? – Best practices for dedicated volunteers for helping online. [Red cross digital volunteers] – YouTube priority – want to do more – how to edit and tips – what videos work, what do you look for to grow the base. 7
  8. 8. Social Media Training 2013• Let’s start now! What are your needs in 2013? – Cultural relativity of social media: research on targeted groups online. Strategic use, trends, research that can give evidence-based use. Jen posting on the AARP Tumblr. – Hispanic communications: Ideas on growing the Hispanic network. – Lists – how to organize and use them to the fullest 8
  9. 9. Social Media Training 2013• Social Media 101 – Social etiquette/literacy – Basics of Twitter, Facebook, YouTube• Social Media 102 – Best practices for • Twitter • Facebook • YouTube 9
  10. 10. Social Media Training 2013• Where will it go: – Social Communications section on Infonet• What types of content: – Recorded webinars – Recorded conversations – Written guidelines – Constantly evolving 10
  11. 11. Social Media Training 2013• Jen Lee Reeves• jlreeves@aarp.org• jenleereeves.com/tools• facebook.com/jenleereeves• twitter.com/jenleereeves• 202-203-9464• http://facebook.com/groups/jenaarpsocial• #aarpsocial

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