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Social Media Blizzard

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I gave a presentation about how KOMU engaged with its audience during the February 1st snow storm that shut down mid-Missouri.

I gave a presentation about how KOMU engaged with its audience during the February 1st snow storm that shut down mid-Missouri.

Published in: News & Politics

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Transcript

  • 1. Social Media Blizzard
    KOMU TeamJen Reeves, Sarah Hill, Stacey WoelfelFebruary 21, 2011
  • 2. February Winter Storm
  • 3. February Winter Storm
    Reporters in different towns
    Using mobile tools
    On air extra hours
    Full time staffing of social media
    Share content on air and online
  • 4. February Winter Storm
    Live mobile reports
    Viewer reports as the snow arrived
    Facebook/Email main drivers
  • 5. Constant Online Reports
  • 6. Viewers Share
    620+ Facebook Photos
    600+ Emailed Photos
    39 Facebook Videos
    23 Emailed Videos
  • 7. Viewers Share
  • 8. Facebook Statistics
  • 9. Facebook Statistics
  • 10. Facebook Statistics
  • 11. Interactions Feb 1-2
    Likes: 1,253 / Comments: 1,021 / 316 Posts
    Fans as of Jan. 31 – 3,183
    Fans as of Feb. 2 – 5,012
    Two weeks later – 5,602
  • 12. Continue to share