Smart Decision '08 Project

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    Smart Decision '08 Project - Presentation Transcript

    1.  
    2. Initial Goals
      • Work together (enhance the 2006 experience)
      • Election content hub
      • Make election season fun
      • Come up with new ideas and execute
    3. What Was SD08?
      • KOMU, KBIA, Columbia Missouri content
      • Student initiatives
      • Graduate student research
      • Statewide political bloggers
      • Non-profit ballot tool (November)
    4. Initial Decisions
      • Separate website
      • Open Source Content Management System (CMS)
      • Collaborate through RSS
        • (No hand coding!)
      • Sales departments collaborate
    5. Fall 2007
      • Work on communication
      • Technology collaboration
      • RSS feeds
    6. Content Management System
      • Drupal
      • Open Source
      • Flexible, Aggregates, Collaborates
      • Needed RSS election feeds from all newsrooms
    7. Content Management System
      • PROS
        • Free
        • Can aggregate news content
        • Offers forums, blogs
      • CONS
        • Inexperienced programmers
        • Didn’t work without expert help
        • Steep learning curve
    8. Spring 2008
      • Technological challenges
      • Launch site
      • Reach out to communities
      • Keep up with content
    9. The Site
    10. First Election Test
      • Traffic statistics for April 4 local election
      • Live for one week: 754 visits, 2,123 page views 8:30 min/visit
    11. Information gathering
    12. Information gathering
    13. Summer 2008
      • Continue with content
      • More community outreach
      • Bring cameras to events
      • Separate primary coverage
    14. August Primary
      • Traffic statistics for August 5 primary election
      • 1,416 visits, 3,907 page views, 2:23 min/visit
    15. Fall 2008
      • New facilities, more potential
      • Ballot tool
      • Election night collaboration
      • Include Newsy.com
    16. Election Night Planning
      • Content from KOMU, KBIA, Missourian, Newsy.com
      • Original content for the web/share content
        • Blog desk
        • Twitter desk
        • Commentary and insight in the studio
      • Watch Party
    17. Election Night Planning
      • 60+ people involved in planning and execution
      • RJI funding and multiple newsroom promotion
      • Bloggers, photographers, videographers, reporters, coordinators, technical assistance
    18. Webcast Plan
    19. Election Night
    20. Election Night
    21. Election Night
    22. Election Day
      • Traffic statistics for November 4 local election
      • 5001 visits, 10,772 page views, 2:21 min/visit
    23. Post Smart Decision ‘08
      • Positive input from all newsrooms
      • Unsure how to move forward
      • Can this website continue
      • How can we continue to foster newsroom relationships?
      • Is all the energy worth it?
    24. Some Ideas
      • Find an important theme and keep it going
      • Guarantee a promotional team anytime the newsrooms work together
      • Consider SD08 before killing it
      • Always be mindful of other collaborations
      • We need to continue to push and work with each other to find innovative ways to do good journalism

    + Jen ReevesJen Reeves, 11 months ago

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