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Smart Decision '08 Project
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Smart Decision '08 Project

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This is a presentation I gave to the Missouri School of Journalism to explain what we tried to do with the Smart Decision '08 project.

This is a presentation I gave to the Missouri School of Journalism to explain what we tried to do with the Smart Decision '08 project.

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Transcript

  • 1.  
  • 2. Initial Goals
    • Work together (enhance the 2006 experience)
    • Election content hub
    • Make election season fun
    • Come up with new ideas and execute
  • 3. What Was SD08?
    • KOMU, KBIA, Columbia Missouri content
    • Student initiatives
    • Graduate student research
    • Statewide political bloggers
    • Non-profit ballot tool (November)
  • 4. Initial Decisions
    • Separate website
    • Open Source Content Management System (CMS)
    • Collaborate through RSS
      • (No hand coding!)
    • Sales departments collaborate
  • 5. Fall 2007
    • Work on communication
    • Technology collaboration
    • RSS feeds
  • 6. Content Management System
    • Drupal
    • Open Source
    • Flexible, Aggregates, Collaborates
    • Needed RSS election feeds from all newsrooms
  • 7. Content Management System
    • PROS
      • Free
      • Can aggregate news content
      • Offers forums, blogs
    • CONS
      • Inexperienced programmers
      • Didn’t work without expert help
      • Steep learning curve
  • 8. Spring 2008
    • Technological challenges
    • Launch site
    • Reach out to communities
    • Keep up with content
  • 9. The Site
  • 10. First Election Test
    • Traffic statistics for April 4 local election
    • Live for one week: 754 visits, 2,123 page views 8:30 min/visit
  • 11. Information gathering
  • 12. Information gathering
  • 13. Summer 2008
    • Continue with content
    • More community outreach
    • Bring cameras to events
    • Separate primary coverage
  • 14. August Primary
    • Traffic statistics for August 5 primary election
    • 1,416 visits, 3,907 page views, 2:23 min/visit
  • 15. Fall 2008
    • New facilities, more potential
    • Ballot tool
    • Election night collaboration
    • Include Newsy.com
  • 16. Election Night Planning
    • Content from KOMU, KBIA, Missourian, Newsy.com
    • Original content for the web/share content
      • Blog desk
      • Twitter desk
      • Commentary and insight in the studio
    • Watch Party
  • 17. Election Night Planning
    • 60+ people involved in planning and execution
    • RJI funding and multiple newsroom promotion
    • Bloggers, photographers, videographers, reporters, coordinators, technical assistance
  • 18. Webcast Plan
  • 19. Election Night
  • 20. Election Night
  • 21. Election Night
  • 22. Election Day
    • Traffic statistics for November 4 local election
    • 5001 visits, 10,772 page views, 2:21 min/visit
  • 23. Post Smart Decision ‘08
    • Positive input from all newsrooms
    • Unsure how to move forward
    • Can this website continue
    • How can we continue to foster newsroom relationships?
    • Is all the energy worth it?
  • 24. Some Ideas
    • Find an important theme and keep it going
    • Guarantee a promotional team anytime the newsrooms work together
    • Consider SD08 before killing it
    • Always be mindful of other collaborations
    • We need to continue to push and work with each other to find innovative ways to do good journalism