Initial Goals <ul><li>Work together (enhance the 2006 experience) </li></ul><ul><li>Election content hub </li></ul><ul><li...
What Was SD08? <ul><li>KOMU, KBIA, Columbia Missouri content </li></ul><ul><li>Student initiatives </li></ul><ul><li>Gradu...
Initial Decisions <ul><li>Separate website </li></ul><ul><li>Open Source Content Management System (CMS) </li></ul><ul><li...
Fall 2007 <ul><li>Work on communication </li></ul><ul><li>Technology collaboration </li></ul><ul><li>RSS feeds </li></ul>
Content Management System <ul><li>Drupal </li></ul><ul><li>Open Source </li></ul><ul><li>Flexible, Aggregates, Collaborate...
Content Management System <ul><li>PROS </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Can aggregate news content </...
Spring 2008 <ul><li>Technological challenges </li></ul><ul><li>Launch site </li></ul><ul><li>Reach out to communities </li...
The Site
First Election Test <ul><li>Traffic statistics for April 4 local election </li></ul><ul><li>Live for one week: 754 visits,...
Information gathering
Information gathering
Summer 2008 <ul><li>Continue with content </li></ul><ul><li>More community outreach </li></ul><ul><li>Bring cameras to eve...
August Primary <ul><li>Traffic statistics for August 5 primary election </li></ul><ul><li>1,416 visits, 3,907 page views, ...
Fall 2008 <ul><li>New facilities, more potential </li></ul><ul><li>Ballot tool </li></ul><ul><li>Election night collaborat...
Election Night Planning <ul><li>Content from KOMU, KBIA, Missourian, Newsy.com </li></ul><ul><li>Original content for the ...
Election Night Planning <ul><li>60+ people involved in planning and execution </li></ul><ul><li>RJI funding and multiple n...
Webcast Plan
Election Night
Election Night
Election Night
Election Day <ul><li>Traffic statistics for November 4 local election </li></ul><ul><li>5001 visits, 10,772 page views, 2:...
Post Smart Decision ‘08 <ul><li>Positive input from all newsrooms </li></ul><ul><li>Unsure how to move forward </li></ul><...
Some Ideas <ul><li>Find an important theme and keep it going </li></ul><ul><li>Guarantee a promotional team anytime the ne...
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Smart Decision '08 Project

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This is a presentation I gave to the Missouri School of Journalism to explain what we tried to do with the Smart Decision '08 project.

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Smart Decision '08 Project

  1. 2. Initial Goals <ul><li>Work together (enhance the 2006 experience) </li></ul><ul><li>Election content hub </li></ul><ul><li>Make election season fun </li></ul><ul><li>Come up with new ideas and execute </li></ul>
  2. 3. What Was SD08? <ul><li>KOMU, KBIA, Columbia Missouri content </li></ul><ul><li>Student initiatives </li></ul><ul><li>Graduate student research </li></ul><ul><li>Statewide political bloggers </li></ul><ul><li>Non-profit ballot tool (November) </li></ul>
  3. 4. Initial Decisions <ul><li>Separate website </li></ul><ul><li>Open Source Content Management System (CMS) </li></ul><ul><li>Collaborate through RSS </li></ul><ul><ul><li>(No hand coding!) </li></ul></ul><ul><li>Sales departments collaborate </li></ul>
  4. 5. Fall 2007 <ul><li>Work on communication </li></ul><ul><li>Technology collaboration </li></ul><ul><li>RSS feeds </li></ul>
  5. 6. Content Management System <ul><li>Drupal </li></ul><ul><li>Open Source </li></ul><ul><li>Flexible, Aggregates, Collaborates </li></ul><ul><li>Needed RSS election feeds from all newsrooms </li></ul>
  6. 7. Content Management System <ul><li>PROS </li></ul><ul><ul><li>Free </li></ul></ul><ul><ul><li>Can aggregate news content </li></ul></ul><ul><ul><li>Offers forums, blogs </li></ul></ul><ul><li>CONS </li></ul><ul><ul><li>Inexperienced programmers </li></ul></ul><ul><ul><li>Didn’t work without expert help </li></ul></ul><ul><ul><li>Steep learning curve </li></ul></ul>
  7. 8. Spring 2008 <ul><li>Technological challenges </li></ul><ul><li>Launch site </li></ul><ul><li>Reach out to communities </li></ul><ul><li>Keep up with content </li></ul>
  8. 9. The Site
  9. 10. First Election Test <ul><li>Traffic statistics for April 4 local election </li></ul><ul><li>Live for one week: 754 visits, 2,123 page views 8:30 min/visit </li></ul>
  10. 11. Information gathering
  11. 12. Information gathering
  12. 13. Summer 2008 <ul><li>Continue with content </li></ul><ul><li>More community outreach </li></ul><ul><li>Bring cameras to events </li></ul><ul><li>Separate primary coverage </li></ul>
  13. 14. August Primary <ul><li>Traffic statistics for August 5 primary election </li></ul><ul><li>1,416 visits, 3,907 page views, 2:23 min/visit </li></ul>
  14. 15. Fall 2008 <ul><li>New facilities, more potential </li></ul><ul><li>Ballot tool </li></ul><ul><li>Election night collaboration </li></ul><ul><li>Include Newsy.com </li></ul>
  15. 16. Election Night Planning <ul><li>Content from KOMU, KBIA, Missourian, Newsy.com </li></ul><ul><li>Original content for the web/share content </li></ul><ul><ul><li>Blog desk </li></ul></ul><ul><ul><li>Twitter desk </li></ul></ul><ul><ul><li>Commentary and insight in the studio </li></ul></ul><ul><li>Watch Party </li></ul>
  16. 17. Election Night Planning <ul><li>60+ people involved in planning and execution </li></ul><ul><li>RJI funding and multiple newsroom promotion </li></ul><ul><li>Bloggers, photographers, videographers, reporters, coordinators, technical assistance </li></ul>
  17. 18. Webcast Plan
  18. 19. Election Night
  19. 20. Election Night
  20. 21. Election Night
  21. 22. Election Day <ul><li>Traffic statistics for November 4 local election </li></ul><ul><li>5001 visits, 10,772 page views, 2:21 min/visit </li></ul>
  22. 23. Post Smart Decision ‘08 <ul><li>Positive input from all newsrooms </li></ul><ul><li>Unsure how to move forward </li></ul><ul><li>Can this website continue </li></ul><ul><li>How can we continue to foster newsroom relationships? </li></ul><ul><li>Is all the energy worth it? </li></ul>
  23. 24. Some Ideas <ul><li>Find an important theme and keep it going </li></ul><ul><li>Guarantee a promotional team anytime the newsrooms work together </li></ul><ul><li>Consider SD08 before killing it </li></ul><ul><li>Always be mindful of other collaborations </li></ul><ul><li>We need to continue to push and work with each other to find innovative ways to do good journalism </li></ul>

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