Putting Your Best Foot Forward

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Here are some of the slides I used in a presentation about personal branding during the SPJ regional conference in St. Louis on April 24, 2009.

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Putting Your Best Foot Forward

  1. 1. Putting Your Best Foot Forward Joe Grimm (@newsrecruiter) Jen Reeves (@jenleereeves)
  2. 2. You Are Your Best Promoter <ul><li>Blog </li></ul><ul><li>ePortfolio </li></ul><ul><li>Social Networks </li></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><li>… .the list goes on </li></ul></ul>
  3. 3. Why Promote Yourself? <ul><li>You need a job </li></ul><ul><li>You need to keep a job </li></ul><ul><li>Prove you need a raise </li></ul><ul><li>Share news in a more personal way </li></ul>
  4. 4. How to do it? <ul><li>Sign up for a blog </li></ul><ul><li>Join networks you like </li></ul><ul><li>Buy your URL </li></ul><ul><li>Use free tools </li></ul><ul><li>Surf and share </li></ul><ul><li>Post content, leave comments, paticipate! </li></ul><ul><li>Google your name! </li></ul>
  5. 5. Blog Tools <ul><li>Blogger </li></ul><ul><li>WordPress </li></ul><ul><li>LiveJournal </li></ul><ul><li>Tumblr </li></ul><ul><li>TypePad </li></ul><ul><li>Windows Live </li></ul><ul><li>Vox </li></ul>
  6. 6. Blog Tips <ul><li>Include Your Name in the Blog Title </li></ul><ul><li>Include Contact Information </li></ul><ul><li>Post Regularly </li></ul><ul><li>Share Posts on Facebook, Twitter </li></ul><ul><li>Leave Comments on Other Blogs </li></ul>
  7. 7. Social Media <ul><li>Use The Same Name </li></ul><ul><li>Try to Use the Same Profile Image </li></ul><ul><li>Participate in One at a Time </li></ul><ul><li>Do Not Join Unless You Will Use </li></ul>
  8. 8. Recommendations <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Delicious </li></ul><ul><li>Slideshare </li></ul>
  9. 9. ePorfolios <ul><li>Display Your Work </li></ul><ul><li>Keep Track of Examples </li></ul><ul><li>Easy to Share with Employers </li></ul><ul><li>Use Tools You Can Keep Using </li></ul>
  10. 10. ePorfolio Tools <ul><li>SITES: </li></ul><ul><li>Weebly </li></ul><ul><li>WordPress </li></ul><ul><li>Blogger </li></ul><ul><li>Wix </li></ul><ul><li>VIDEO: </li></ul><ul><li>Vimeo </li></ul><ul><li>Motionbox </li></ul>
  11. 11. Search Your Name <ul><li>Check Your Name </li></ul><ul><li>Do a Site Search (site:komu.com) </li></ul><ul><li>Evaluate Who is Ahead of You </li></ul><ul><li>Blogs, Microblogs, Google Analytics </li></ul>
  12. 12. Be Careful <ul><li>Watch What You Write </li></ul><ul><li>Facebook Photos </li></ul><ul><li>Stay Positive </li></ul>
  13. 13. Future Networking
  14. 14. Contact Jen Reeves <ul><li>@jenleereeves </li></ul><ul><li>www.jenleereeves.com </li></ul><ul><li>[email_address] </li></ul><ul><li>www.slideshare.net/jenleereeves </li></ul><ul><li>www.delicious.com/jenleereeves </li></ul><ul><li>www.flickr.com/photos/jenleereeves </li></ul><ul><li>www.linkedin.com/in/jenreeves </li></ul>
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