A collection of stats that take a look at how news consumption is changing.

1. News Consumption Trends
Jen Lee Reeves
Social Communications Trainer
1

2. “Learn to adapt. Not once. Not
twice. Maybe even more than three
times.“
-Kathy Gill
http://towcenter.org/research/post-industrial-journalism/

3. Communication Changes
3

4. Communication Changes
theconversationprism.com 4

5. News Consumption is Changing
5

6. News Consumption is Changing
• Fewer People Watch Local Television
Pew 2012 News Consumption Survey 6

7. News Consumption is Changing
Yesterday…
• 17% got news yesterday on a mobile device
– 78% getting news on their cell phone
• 31% of smartphone users got mobile news
__________________________________
• 36% 40-49 & 25% 50-64 consumed news from
a social network
Pew 2012 News Consumption Survey 7

8. Twitter vs. Facebook
• 16% use Twitter
– 83% see the news
• 67% use other social networking sites
– 47% see the news
Pew’s 2013 State of Social Media report
Pew 2012 News Consumption Survey 8

9. Online Users By Age
Pew’s 2013 State of Social Media report 9

10. Facebook Users
• 67% across all demographics
• 73% of 30-49 year olds
• 57% of 50-64 year olds
• 35+ of 65 and older
Pew’s 2013 State of Social Media report 10

11. Video is Now and the Future
90% of all web traffic
(currently it’s around 65%)
ComScore Video Rankings, Feb. 2013 11

12. Video is Now and the Future
90% of all web traffic
(currently it’s around 65%)
Plus, video is expected to be 70% of all mobile traffic by 2017
ComScore Video Rankings, Feb. 2013 12

13. Video is NOW
• January 2013
– 180 million U.S. Internet Users
– 36.2 billion online videos
• February 2013
– 178 million U.S. Internet Users
– 33 billion online videos
ComScore Video Rankings, Feb. 2013 13

14. Video is NOW
Nielsen Top Entertainment Web Brands, Jan. 2013 14

15. Video is NOW
Nielsen Top Entertainment Web Brands, Jan. 2013 15

16. Look to 2016
• 20% of all internet traffic will go to TV sets
• Households will have an average of 8 network
devices
• 3 billion in the U.S. with video viewing
capability
• Online video is the next revolution in viewing
technology
Data from VidCon 2012 16