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The Oreo Control Room    + Office Hours  with Jen Lee Reeves
Super Bowl Opportunity• 108.7 million TV viewers• 26.7 million tweets• 38% ads included Twitter  hashtags• 7% ads mentione...
Tweeted by @ryanlawler:                          3
Twitter Statistics    • 50% of 52 ads mentioned Twitter    • #clydesdales most tweeted hashtag    • 54,000 tweets      dur...
Biggest Twitter Moments                                  (Tweets Per Minute/TPM)    •   End of Beyonce’s performance: 268,...
Biggest Branding Moment• Oreo tweet:  16,057 retweets• 6,149 favorites• 21,323 likes on  Facebook• 6,970 reshares         ...
“Pop Culture through              the Eyes of Oreo”•   Daily Twist campaign•   6 months•   Pop culture themes•   Grew its ...
The Real Time Approach• In the same room:  – Strategy  – Creative  – Community  – Tech  – Account  – Oreo brand executives...
“This is hard to do and needs to     be done all the time.”          -Ben Winkler, OMD    Interviewed on American Public R...
Brainstorm Opportunity• Who needs to be a part of a decision?• How can you create a control room during a  campaign?• How ...
Next WeekBuilding Lists on Twitter and Facebook                                         11
Now… Time For Your Questions                               12
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Lessons From Oreo's Super Bowl Win

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Here's some thoughts and links on how Oreo won the Super Bowl marking game.

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Transcript of "Lessons From Oreo's Super Bowl Win"

  1. 1. The Oreo Control Room + Office Hours with Jen Lee Reeves
  2. 2. Super Bowl Opportunity• 108.7 million TV viewers• 26.7 million tweets• 38% ads included Twitter hashtags• 7% ads mentioned FacebookSources: Nielsen/Altimeter Group Photo credit: rmommaerts/Flickr 2
  3. 3. Tweeted by @ryanlawler: 3
  4. 4. Twitter Statistics • 50% of 52 ads mentioned Twitter • #clydesdales most tweeted hashtag • 54,000 tweets during the game • 60,000 offering foal name suggestionsStatistics from a Twitter blog post 4
  5. 5. Biggest Twitter Moments (Tweets Per Minute/TPM) • End of Beyonce’s performance: 268,000 TPM • Destiny Child reunion: 257,500 TPM • “Single Ladies” song: 252,500 TPM • Stadium blackout: 231,500 TPM • 108-yard kickoff return: 185,000 TPMStats from a Twitter blog post. 5
  6. 6. Biggest Branding Moment• Oreo tweet: 16,057 retweets• 6,149 favorites• 21,323 likes on Facebook• 6,970 reshares Statistics gathered by looking at the original posts on Twitter and Facebook 6
  7. 7. “Pop Culture through the Eyes of Oreo”• Daily Twist campaign• 6 months• Pop culture themes• Grew its social ties• Super Bowl TV ad• Instagram campaign• Control room Learn more about 360i’s Oreo strategy on its website. 7
  8. 8. The Real Time Approach• In the same room: – Strategy – Creative – Community – Tech – Account – Oreo brand executives• An “Oreo moment” won’t happen every time Learn more details from 360i blog. 8
  9. 9. “This is hard to do and needs to be done all the time.” -Ben Winkler, OMD Interviewed on American Public Radio’s Marketplace 9
  10. 10. Brainstorm Opportunity• Who needs to be a part of a decision?• How can you create a control room during a campaign?• How can you start building your social strategy now? 10
  11. 11. Next WeekBuilding Lists on Twitter and Facebook 11
  12. 12. Now… Time For Your Questions 12
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