Lessons from Manti Te'o

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I took a look at the Manti Te'o controversy and what we can all learn from it as communicators who share information across many different platforms.

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Lessons from Manti Te'o

  1. 1. + Lessons from Manti Te’o Jen Lee Reeves – AARP Social Communications
  2. 2. + What happened  National reports about Manti Te’o’s girlfriend dying  Theme reported on many levels: • Quick reports • In-depth features • Shared and re-shared across publications  It was all a hoax: There was never a real girlfriend, falsely attributed photos  No one uncovered the hoax until the website, Deadspin, did some reporting
  3. 3. + Deadspin report  Reporters were tipped about the fake girlfriend The reporters researched the girlfriend’s history • No record of her attending Stanford • No records of a car crash • No death certificate  Analyzed articles on the relationship and found conflicting information  Tracked down the original photo  Found the person linked to the photo and Te’O  Published an article with their findings
  4. 4. + Deadspin reporting
  5. 5. + Always beLessons Learned skeptical
  6. 6. + Lessons learned  Create a list to make sure you asked all questions: • Check and confirm sources • Provide as many original sources as you can (link to them) • Do not take statements at face value, confirm facts • Look for alternate perspectives
  7. 7. + Lessons learned  Create a list to make sure you asked all questions: • Check and confirm sources • Provide as many original sources as you can (link to them) • Do not take statements at face value, confirm facts • Look for alternate perspectives CHECKLISTS • Craig Silverman’s checklist • Steve Buttry’s checklist • Newslab checklist
  8. 8. + Power of getting it right  Deadspin’s reporting boosted web traffic  Proof traditional journalism is not the only journalism  Understanding social media and navigating through it can be a powerful skill  We can all ask questions like journalists
  9. 9. + What did you learn?  Each of us can take different perspectives from a national event like this one.
  10. 10. + Any questions? Give it your best shot! jlreeves@aarp.org @jenleereeves

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