Introduction to Social Networking


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According to the 2009 Networks for Counsel Survey, more than 70 percent of lawyers are
members of an online social network. If you’re not, or if you don’t think you’re using
online social networks or social media to your advantage, view this presentation. Mary
Jenkins, Law Librarian & Director, will introduce attendees to social networking tools that
can help attorneys and other professionals connect with colleagues and prospective clients.
We will look at general sites including LinkedIn, Facebook, Plaxo, and Twitter, and
law-specific sites like LawLink, Legal OnRamp,, and Martindale-Hubbell Connected,
with a focus on free, easy-to-use resources. We’ll consider potential benefits and
risks, noting the difference between directories and more substantive, productive sites
that offer real potential for collaboration, professional development, and effective marketing.
And the session wouldn’t be complete without a look at a few really stupid things that
some lawyers have done with social media.

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Introduction to Social Networking

  1. 1. Social Networking: An Introduction<br />Mary Jenkins, Law Librarian & Director<br />Cincinnati Law Library Association, October 27, 2009<br />
  2. 2. The Outline:<br /><ul><li>Social networks/media: definitions
  3. 3. Intro to general sites
  4. 4. Intro to law/lawyer-specific sites
  5. 5. Opportunities
  6. 6. Risks
  7. 7. Getting started
  8. 8. Additional resources</li></li></ul><li>What are social media?<br />Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).<br />Source: Wikipedia<br />
  9. 9. What can social networking do for me?<br />Essentially social networking can help you: <br />Increase your odds of being found among zillions of others; <br />Give you a giant platform for enhancing your reputation; <br />Meet others; and <br />Learn about companies and potential openings.<br />BUT… IT DOES NOT SUBSTITUTE FOR QUALITY OR CONTACT<br />Andrea Kay, Make the most of social networking experience<br />
  10. 10.<br />
  11. 11. Steven Leckart:<br />
  12. 12. Quick explanatory videos:<br />Social Media in Plain English<br /><br />Social Networking in Plain English<br /><br />
  13. 13. Survey says:<br />New survey data reveals that more than 70 percent of lawyers are members of an online social network - up nearly 25 percent over the past year - with 30 percent growth reported among lawyers aged 46 and over. <br />Networks for Counsel Survey of almost 1,500 lawyers commissioned by LexisNexis® Martindale-Hubbell®<br />
  14. 14. “No inherent risk”<br />50,000 legal professionals are already blogging.<br />Almost 1 million people in the legal profession are using social networking sites to share information and manage their connections.<br />20,000 legal professionals are using Twitter and other microblogging services to collaborate, communicate, and meet new people.<br />This is not to suggest social media use makes you immune from a state bar’s ethical rules of professional conduct. However, there’s no heightened and inherent risk stemming from using the tools themselves. As a member of the legal profession, you must always be on guard – no matter what the communication device looks like.<br />“A Lawyer Can Have a Facebook Page”, Social Media Law Student, Oct. 4, 2009,<br />
  15. 15. General sites<br /><ul><li>Facebook
  16. 16. LinkedIn
  17. 17. Plaxo
  18. 18. Twitter</li></li></ul><li>Facebook<br />
  19. 19.
  20. 20.
  21. 21. LinkedIn<br />
  22. 22.
  23. 23. Plaxo<br />
  24. 24.
  25. 25. Twitter<br />
  26. 26.
  27. 27. Before we move on…<br />What is the value of these sites?<br />How would I make the most of <br />my profile on these sites?<br />
  28. 28. Law-specific sites<br />LawLink<br />Legal OnRamp<br /><br />Martindale-Hubbell Connected<br />
  29. 29. LawLink<br />
  30. 30.
  31. 31. Legal OnRamp<br />Legal OnRamp is a Collaboration system for in-house counsel and invited outside lawyers and third party service providers. There are lawyers participating from over 40 countries, and a rapidly growing collection of content and technology resources. <br />Basic services are free, so all members are expected to contribute to the community as a whole. If you are a law firm lawyer wishing to participate, please fill out the application questions in full, and specify what knowledge you would like to share with the Community. <br />
  32. 32. Legal OnRamp:“learn, share expertise, collaborate, succeed”<br />
  33. 33.<br />
  34. 34.<br />
  35. 35.<br />
  36. 36. Martindale-Hubbell Connected<br />What is Martindale-Hubbell Connected?<br />Martindale-Hubbell Connected is a global online community designed specifically for legal professionals. It enables lawyers to quickly connect, network, communicate and collaborate with trusted and authenticated colleagues.<br /><br />
  37. 37. Martindale-Hubbell Connected<br />
  38. 38.
  39. 39. Risks<br />Top 10 Things You Should Not Share on Social Networks<br />1: Anything You Don&apos;t Want Shared <br />2: Password Hints<br />3: Your Password<br />4: Personal Finance Information<br />5: Your Address and Phone Number<br />6: Photos of Your Kids<br />7: Company Information<br />8: Linking Sites<br />9: Social Plans<br />10: Personal Conversations<br />
  40. 40. Risks<br />Be prepared: write policies -- See examples at<br />20 things law firms need to have in their social media guidelines<br />Lawyer’s Guide for Engaging in Social Media<br />Firms develop guidelines for attorney social networking<br />
  41. 41. Opportunities<br /><ul><li>A great equalizer for solo and small firm lawyers
  42. 42. Helps lawyers and prospective clients to find each other
  43. 43. Raises a lawyer or law firm’s profile in a particular legal area
  44. 44. Educates the public through free legal information
  45. 45. Allows lawyers to keep abreast of the latest developments
  46. 46. Helps lawyers share their information and ideas with their peers
  47. 47. Allows the public to share their experiences
  48. 48. Helps law firms and lawyers stay “top of mind” with existing clients
  49. 49. Creates a two-way dialogue between legal profession and the public </li></ul>Source: Michael Carabash , “Social Media and the Law”, Dynamic Lawyers<br />
  50. 50. What were they thinking?!<br />Attorney serving as juror blogged about the trial<br />Magistrate tweets about his cases<br />Evidence of partying on Facebook leads to denial of continuance<br />Judge and lawyer befriend each other on Facebook during trial<br />Texting during deposition is the same as passing notes<br />Using a 3rd party to friend a witness via Facebook to solicit info<br />Attorney charged with posting ad seeking ‘secretary with benefits’<br />
  51. 51. Now what?<br /><ul><li>Think through your goals
  52. 52. Decide on your commitment and a schedule
  53. 53. Start simply with professional contacts (LinkedIn, </li></ul> M-H Connected)<br /><ul><li>Try social networking on a personal level but be restrained (Facebook)
  54. 54. Dip your toe in professionally with Twitter or a blog or a prospective client site
  55. 55. Link between your sites for automatic updating</li></li></ul><li>For more information<br />For further reading, see this list:<br />How to Earn Respect in Social Media<br />Ins and Outs of Social Networking for Lawyers: How Tough Is It to Cast Your Profile into Infinity?<br />Legal Versus Social: 7 Steps To An Amicable Relationship<br />Self-Marketing Is Key to Being a Top Lawyer<br />How Social Media Can Actually Work<br />Survey: Substantial Growth in Online Social Networking by Lawyers<br />Social Networking Sites Carry Ethics Traps and Reminders<br />Social Media and the Law <br />Plugged In Lawyer, multiple issues<br />5 Ways Law Firms Can Market With Social Media<br />Lawyer’s Guide for Engaging in Social Media<br />Lawyers & Social Networking<br />Legal Marketing in a Web 2.0 World<br />Search #socialmedia on Twitter<br />Friends with Benefits: A Social Media Marketing Handbook: book available for purchase, along with many others plus titles in the law library’s collection<br />Contact me for guidance if desired:<br />
  56. 56. In the CLLA library:<br />Through the client&apos;s eyes : new approaches to get clients to hire you again and again <br />KF311 .E92 2008 <br />The 2009 solo and small firm legal technology guide : critical decisions made simple<br />KF320.A9 N45 2009<br />Smart policies for workplace technologies : email, blogs, cell phones & more<br />HF5549.5.P39 G84 2009 <br />The lawyer&apos;s guide to collaboration tools and technologies<br />KF320.A9 M54 2008 <br />
  57. 57. Contact me<br />For more information or to discuss or do a walk through:<br />Mary Jenkins, Law Librarian & Director<br />Cincinnati Law Library Association<br />513.946.5300<br /><br />IM/Twitter/Skype: jenkinscinci<br />LinkedIn:<br />Ning:<br />