Introducing Talents Media To Somebody 170409

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  • TalentsPlanet - Introductie aan STEB - 16 juni 2008 - Talents Social Media BV i.o.
  • Introducing Talents Media To Somebody 170409

    1. 1. Somebody April 2009 © Talents Media Introduction to
    2. 2. What it is. <ul><li>social media platform </li></ul><ul><ul><li>thematic social media targeted at talents & passions </li></ul></ul><ul><ul><li>media platform social platform/ mobile, events </li></ul></ul><ul><ul><li>catalyzing media RTV, print </li></ul></ul><ul><ul><li>TalentsChannel – infrastructure platform technology & applications </li></ul></ul><ul><ul><li>co-development & exploitation social communities / formats (media titles) </li></ul></ul><ul><ul><li>market entry soccer, fashion, music, business talent </li></ul></ul><ul><li>target customers </li></ul><ul><ul><li>community members co-creation: discover, develop, grow & catalyze </li></ul></ul><ul><ul><li>audience crowd-sourcing: watch, support & select </li></ul></ul><ul><ul><li>entertainment industry talents pipeline based on crowd sourcing </li></ul></ul><ul><ul><li>media-partners – on & off-line participate in social media opportunity </li></ul></ul><ul><ul><li>content partners new distribution channels & revenue streams </li></ul></ul><ul><ul><li>brands targeted, prolonged media attention </li></ul></ul><ul><li>enabler for our customers </li></ul><ul><ul><li>social network, tools & media create, watch , share, match, collaborate </li></ul></ul><ul><ul><li>branded experiences grow & catalyze talent , media attention </li></ul></ul><ul><ul><li>social media formats development, production & exploitation </li></ul></ul><ul><ul><li>infrastructure web / streaming / mobile / RTV – studio’s </li></ul></ul>
    3. 3. What drives communities? <ul><li>I want to be seen, show off </li></ul><ul><li>I’m very curious, I love to watch others </li></ul><ul><li>I want to be entertained </li></ul><ul><li>Want to be discovered, live my dream </li></ul><ul><li>Become a STAR, become RICH </li></ul><ul><li>I want power & sex </li></ul><ul><li>I want to be seen as I am. </li></ul><ul><li>Want to discover my true talents </li></ul><ul><li>I want to turn my dream into reality </li></ul><ul><li>Sure could use some help </li></ul><ul><li>Want to try if I’ve got what it takes </li></ul><ul><li>I want to do what is really ME </li></ul>I want to belong Enjoy the presence of others Share experiences, emotions & fun I’d like to help others Really help somebody, make a difference I need others to achieve my goals Want to achieve together with others Be a part of something special Want to be part of something bigger than me Create great things together with others Leave something special behind basic personal needs (self) development Me We
    4. 4. Join us in our serious fun game. Go out! Meet us on the web and at events. Explore and develop your t a l e n ts . Let’s help each other, let’s do it together. Only the sky and your true t a l e n ts are the limit. So go for it. And make your dreams come true. Or at least have fun trying to… Social media concept.
    5. 5. Guild -pro’s -role models -coaches -agents -network Talent National RTV Web Channel National events National distribution Exposure social platforms Web presentation Regional RTV Regional events Events – content capture Local coaches European RTV Web Channel(s) International events International distribution Mobile streaming Web Local events Local content creation - mobile Local radio Local coaches How it works. -1-
    6. 6. How it works. -2- Learning & Coaching Creation Zone Content creation Back Stage Own community Stage External profile Broadcast In / outside streams Events My own / agenda Shop Sell / Shopping Challenges Auditions Talents : Level / age : individual / band / act Community : audience : jury : reporter Guilds / insitutes Events / locations : y /n audition : loc / reg. / nat. : TV Schools : basis / middelb. : vak opleiding Professionals : scouts : agents : production Publishers : music : content Broadcasters : (web / mobile) radio : (web / mobile) TV Business Partners : access : shop
    7. 7. stand-up comedy cabaret talent dj-talent clubbing rockbands <ul><ul><li>scalable pre-selection </li></ul></ul><ul><ul><ul><li>outsourced to community </li></ul></ul></ul><ul><ul><ul><li>‘ crowdsourcing’ </li></ul></ul></ul><ul><ul><ul><li>cuts costs to fraction of off-line </li></ul></ul></ul><ul><ul><li>extra exposure </li></ul></ul><ul><ul><ul><li>process generates revenues </li></ul></ul></ul><ul><ul><ul><li>adds value to community </li></ul></ul></ul><ul><ul><ul><li>content creation </li></ul></ul></ul><ul><ul><ul><li>superior value for event sponsors </li></ul></ul></ul><ul><ul><li>opportunities new TV-formats </li></ul></ul><ul><ul><li>community building </li></ul></ul><ul><ul><li>production </li></ul></ul><ul><ul><ul><li>event </li></ul></ul></ul><ul><ul><ul><li>content </li></ul></ul></ul><ul><ul><ul><li>multi media format </li></ul></ul></ul>How it works – talent events.
    8. 8. Strategic architecture. TM’s specific thematic worlds (football, fashion, cooking, etc.) hosted on RD Mobile devices: content up-load / browsing / interaction <ul><li>TalentsChannel: </li></ul><ul><li>TalentsEngine </li></ul><ul><li>ChallengeEngine </li></ul><ul><li>- ScoringEngine </li></ul><ul><li>FormatEngine </li></ul><ul><li>On-line thematic </li></ul><ul><li>channels/ </li></ul>RD : profiles, generic social media functions, video handling, mobile interfacing, streaming 3 rd party platforms : Facebook, Netlog, MySpace, LinkedIn, …. 3 rd party niche worlds: girls, dancing, photography, etc. Brands /media proprietary site / social media Events : Existing talent-events, music events, fashion, youth etc. etc.
    9. 9. Business model. <ul><li>focus on platform & talents applications – formats & direction </li></ul><ul><li>co-operate / integrate with other platforms / talents concepts </li></ul><ul><ul><ul><li>recent acquisition: social network for musicians </li></ul></ul></ul><ul><ul><ul><li>forming co-operation with download / distribution platform </li></ul></ul></ul><ul><ul><ul><li>platform opportunities through BT – including Vodafone </li></ul></ul></ul><ul><ul><ul><li>looking for opportunities in multi-tracking tools </li></ul></ul></ul><ul><ul><ul><li>discussing mobile partnership opportunities </li></ul></ul></ul><ul><li>media partnerships: co-operate in formats / branded experiences </li></ul><ul><ul><ul><li>serious opportunities: ….., ……. </li></ul></ul></ul><ul><ul><ul><li>numerous opportunities: talents events </li></ul></ul></ul><ul><li>business partnerships: co-operate in non-core activities, extended sales </li></ul><ul><ul><ul><li>media production </li></ul></ul></ul><ul><ul><ul><li>development & production off-line media elements </li></ul></ul></ul><ul><ul><ul><li>generic social media technology & hosting (RD) </li></ul></ul></ul><ul><li>like an ‘airport’: multiple income streams </li></ul><ul><ul><ul><li>community: micro-payments, subscriptions, downloads, % revenues / sales </li></ul></ul></ul><ul><ul><ul><li>Brand: concept development, hosting ‘branded challenges’ / - experiences </li></ul></ul></ul><ul><ul><ul><li>events: format development, sponsoring, ticketing </li></ul></ul></ul><ul><ul><ul><li>media / partners: exploitation / licensing / exit from media concept </li></ul></ul></ul><ul><ul><ul><li>business partners: % sales </li></ul></ul></ul>
    10. 10. Competitive advantage. <ul><li>Business model – ‘crowd sourcing’ selection process / reporting to audience </li></ul><ul><ul><li>90% of organization costs outsourced </li></ul></ul><ul><ul><li>100% engaged community </li></ul></ul><ul><ul><li>supreme value to other talents concepts </li></ul></ul><ul><li>Business model – complexity </li></ul><ul><ul><li>all elements are necessary for success </li></ul></ul><ul><ul><li>hard to imitate for most existing competitors </li></ul></ul><ul><ul><li>entry barrier for new comers </li></ul></ul><ul><li>Scalability & aligned interests – enable capturing position fast </li></ul><ul><ul><li>localization through ‘franchising’ </li></ul></ul><ul><ul><li>positioning: turn potential competitors into partners </li></ul></ul><ul><ul><li>business / media partners become distribution channels </li></ul></ul><ul><li>Ability for fast innovation </li></ul><ul><ul><li>architecture / team abilities to enable ‘merge & growth’ </li></ul></ul><ul><ul><li>platform architecture to integrate mobile services for extreme added value </li></ul></ul>
    11. 11. Overall added value. <ul><li>Audience ‘The Big Masses’ </li></ul><ul><ul><li>Targeted info / content matching your passion </li></ul></ul><ul><ul><li>Maximize personal involvement – in your field of interest & ambition </li></ul></ul><ul><ul><li>2009 / 2010: Thematic channels for your passion </li></ul></ul><ul><li>Talents </li></ul><ul><ul><li>Offer structure in extremely complex on- / off-line resources & opportunities </li></ul></ul><ul><ul><li>Maximize chances to develop and show your talent </li></ul></ul><ul><ul><li>Make personal development truly personal – your own process </li></ul></ul><ul><ul><li>Fun, inspiration & co-creation with others </li></ul></ul><ul><ul><li>Maximize chance for new career – and to make your dream come true </li></ul></ul><ul><li>Brands / Media Partners </li></ul><ul><ul><li>Branded experiences -> longer brand attention -> brand loyalty </li></ul></ul><ul><ul><li>Leverage existing talents concepts </li></ul></ul><ul><ul><li>Create new revenue streams </li></ul></ul><ul><li>Business Partners </li></ul><ul><ul><li>Hyper targeting -> maximize sales results </li></ul></ul><ul><ul><li>Content partners -> new distribution channels </li></ul></ul><ul><ul><li>New business opportunities </li></ul></ul>
    12. 12. Who we are. <ul><li>core team: experienced entrepreneurs </li></ul><ul><ul><li>Philip Wolffers - coo operations - systems & proposition delivery </li></ul></ul><ul><ul><li>confidential - cco strategic sales & media concepts </li></ul></ul><ul><ul><li>Maarten Alleman - cto platform technology & applications </li></ul></ul><ul><ul><li>Andrew Jenkins - VP international business development / N-America </li></ul></ul><ul><ul><li>Falk Madeja - director D-A-CH (German speaking countries) </li></ul></ul><ul><ul><li>Paul Kuyken - cfo/cpo finance, operations & media production projects </li></ul></ul><ul><ul><li>Dick Rempt - ceo direction & execution, partnering & funding </li></ul></ul><ul><ul><li>Mémé Bartels - adviser founding partner Science & Strategy </li></ul></ul><ul><ul><li>Steven Kraal - adviser NL country manager Netlog; liaison Netlog </li></ul></ul><ul><li>partnerships: enable overall concept </li></ul><ul><ul><li>Hoofdbureau - agency; co-creation brand concepts </li></ul></ul><ul><ul><li>The Social Agency - agency; brand, business model & social media concepts </li></ul></ul><ul><ul><li>PROducties - x-media creative production - rtv & events, joint marketing / sales </li></ul></ul><ul><ul><li>RealityDigital - social media technology & access media partners </li></ul></ul><ul><ul><li>British Telecom - hosting & access media partners, joint marketing / sales </li></ul></ul><ul><ul><li>Peer Recruitment - recruitment solutions </li></ul></ul>
    13. 13. Our vision. <ul><li>Off-line media face serious strategic issues </li></ul><ul><ul><li>RTV / print not capable to capture ‘media snackers’ – limited advertising space </li></ul></ul><ul><ul><li>TV can no longer fulfill advertisers’ needs – especially of a-brands </li></ul></ul><ul><ul><li>most media unaware of on-line threat (print) or struggle to respond (rtv) </li></ul></ul><ul><ul><li>credit crisis: advertising income further down, desperate need for new revenue streams </li></ul></ul><ul><li>Social Media potentially capable to dominate </li></ul><ul><ul><li>media snackers spend far more time watching streaming media </li></ul></ul><ul><ul><li>social networks: promise of hyper targeting </li></ul></ul><ul><ul><li>advertising- and investment $ and € pour into social networks </li></ul></ul><ul><li>Social Media landscape needs to change drastically in 0 – 3 yrs </li></ul><ul><ul><li>many social networks will scramble for added value – to community AND advertisers </li></ul></ul><ul><ul><li>social networks need off-line components for success – especially events and mobile </li></ul></ul><ul><ul><li>mobile device can become THE medium – however, many services lack a platform </li></ul></ul><ul><li>The market opportunity: social media platforms for ……….. industry </li></ul><ul><ul><li>…………… . industry struggles with business model and talent development </li></ul></ul><ul><ul><li>platforms (social networks / mobile) become leading in content streaming / distribution </li></ul></ul><ul><ul><li>off-line media without social media solutions will die – therefore willing to co-operate </li></ul></ul><ul><li>TalentsChannel : potential to capture world-wide market opportunity </li></ul>
    14. 14. Our mission & goals. <ul><li>Mission </li></ul><ul><ul><li>enable people to discover and explore their true talents. </li></ul></ul><ul><ul><li>offer experiences, personal connections, information and entertainment – at the moment of your choice. Experiences that make a personal difference: inspiring and aimed at personal growth </li></ul></ul><ul><ul><li>offer audience and professionals exposure and access to new talent </li></ul></ul><ul><ul><li>in a culture of openness, honesty, integrity and fun. </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>become world market leader in hosting social media platforms targeted at talents development / discovery </li></ul></ul><ul><ul><li>in co-operation with our business partners and partnering media-companies in the fields of social networks, events, TV, Radio, Print, Print-on-demand, etc. </li></ul></ul><ul><ul><li>partnerships are based on shared vision, aligned goals and interests. </li></ul></ul>

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