Jenx67 Media Kit November 2011

Media Kit | jenx67.comAll Statistics for November/December 2011

Page Views All Statistics for November 2011• Stats Vary – Based on analytics reporting system used – Based on pre-defined boundaries for tracking (1-6 hours; 12 hours; 24 hours, etc.) – Website Outlook 3,062 per day and 91,860 per month – Blogger (Blogspot) reports 21,184 for the month – Lijit reports 12,258 total visitors for the month; 4,335 are unique visitors.

Subscriptions All Statistics for October 2011• RSS Subscribers – RSS Subscribers vary also. The last reported number by Feedburner was 377 (November 28, 2011).• Email Subscribers – 51 as reported by Feedburner

Alexa Rankings Alexa is the Neilsen Ratings Equivalent for Blogs• Worldwide 359,161• United States 58,735• Oklahoma 512

Other Rankings Alexa is the Neilsen Ratings Equivalent for Blogs• Google Page Rank: 4• Klout Score: 53• Website Grader – Score: 94 – Rank: 225,181 of the 3,970,786 websites ranked so far

Demographics• Demographic reporting for this site varies. I’ve provided two sources with two different Demographic sketches. Please review both; one from LIJIT and one from ALEXA (next page).• Source: LIJIT – 57.18% Gender: Male – 47.73% Young Adults: 18 – 34 – 43.96% Affluent: $60k - $100k – 37.96 % are 35-49 – 12.02% are 50+ – 98.68 % Caucasian – 85.75 % No Kids – 58.12 % College Grads – 39.56 % No College

Demographics• Source: ALEXA – Predominantly Female Readership – Predominantly 34-45 years of age – Predominantly College Graduates – The remaining mostly have “some college” vs. “no college” – Primary browsing location is home – 55% do not have children – 45 % have children

Primary Focus of Site Generation X Navigating the 21st Century• Defined • Family – Generation X defined as – Raising Generation Y (1982 those born between 1961 to 2000) and Generation Z and 1981 (30 to 50 years of (2001 to Present) age) – Parenting• Career – Marriage, Divorce – Work-Life Balance, Career – Aging Parents (Alzheimer’s) Trends • Faith – Baby Boomers – Controversies in faith for – Retirement, Economy Generation X covering• Culture Protestantism, Catholicism – Nostalgia and Judaism – Memoirs – Personal Faith Stories, Book Reviews, Testimonials – Pop Culture, Politics – Holidays

Secondary Focus of Site Oklahoma City, Oklahoma• This site has a high traffic ranking in Oklahoma City (415) Oklahoma subjects include: – Business Features – Arts and Cultural Events/Exhibits – Tourist Attractions and local Oklahoma City culture – Some coverage of current events in OKC • Some political reporting • Primarily moderate to left-leaning, but with some strong conservative views including pro-life; prayer in public schools, etc.

Ad Formats | Ad Rates All ads just a one-month minimum 50 percent required in advance. 728 x 90 (Banner) $150 per month (no more than one at a time) 200 x 200 (Square) $50 per month (no more than one at a time) 728 x 90 (Footer) $50 per month (no more than one at a time)This site will never run more than three display ads at any given time. Ads displayed on EVERY PAGE.

Sponsored Posts Payments made via PayPal Only 50 percent required in advance.What is a sponsored post?• A sponsored post is a post that a company pays a blogger to write.Are sponsored posts unethical?• Some sponsored posts border on being unethical. Per the PRSA Code of Ethics and federal law, I provide full disclosure at the end of all sponsored posts: “I partnered with SAID MERCHANT to promote the business/product/organization (fill in the blank) highlighted in this post. For this site’s complete disclosure statement click on the ABOUT tab.”Are sponsored posts effective?• Many companies purchase sponsored posts through highly successful web-based companies like Sponsored Reviews and IZEA. It is a strategy frequently used to increase inbound links, which helps with search engine optimization. SEO is paramount to building competitive web traffic. With these goals in mind, sponsored posts can be very effective; however, such posts typically take 15 minutes to write. They frequently run counter to a site’s persona and are often annoying to a blog’s community.

Sponsored Posts Payments made via PayPal Only 50 percent required in advance. How are sponsored posts on jenx67 different?• Sponsored posts on jenx67 are created on a different model that builds upon the goodwill and integrity of a site that has already been providing high quality sponsored posts for free for nearly four years. Posts bout Oklahoma City retail locations, restaurants, causes and organizations are already embedded in the blog’s persona. These posts grew organically as did the blog’s traffic making sponsored reviews on this site among the most authentic any blog can host. Through social media, a high quality blog post can be shared widely across personal and professional social networks. In the not too distant past, we couldn’t even dream of this widespread and free circulation across communication channels. Today, it is available and affordable.• jenx67 will not feature more than four sponsored posts in a 30-day period. This includes pro bono sponsored posts.How much does a sponsored post on jenx67 cost?• Most public relations practitioners charge between $85 and $150 per hour. A quality sponsored posts, which includes interview, site visits and original photography, editing, writing and marketing, take between four to eight hours to produce.• One sponsored post: $400 (Time Investment: four to eight hours)• Series of three posts: $800 (Spread across 14 to 21 days) (Time Investment 12 to 24 hours).

Sponsored Posts EXAMPLESThe following are links to posts on jenx67.com. They are examples of what a sponsored post on the site might look like.• Fall Colors in Oklahoma• Mexican Cowboy Boots/Food Truck• Tucker’s Onion Burgers• POPS on Route 66• Oklahoma City’s St. Patrick’s Day Parade• Red Prime Steak

Press | Publicity• jenx67.com has been featured in the following (all stories are linked to on the blog home page) – The Daily Oklahoman – The Tulsa World – The Washington Post – The Washington Post Leadership Playlist Blog – MSNBC, Huffington Post and many more via the National Associated Press – Journal Record Blog – Oklahoma Today Blog – Twit TV – ParentDish – She Knows – Babble – Numerous high-ranking blogs including Misadventures with Andi; The Lost Ogle and OKC Central Blog on NewsOK. – Official Blogger for the 2010 Chevy Malibu

Social Networking• All Blog Content is shared across social networking channels – Twitter Followers: 1750+ – Facebook Friends: 490 – Blog Facebook Fans: 228 – LinkedIn Connections 300

Contact Information Jennifer James, APR 405.401.1354 jenx67@cox.net

Jenx67 Media Kit November 2011

by Jen James on Nov 28, 2011

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Jenx67 Media Kit November 2011 — Presentation Transcript