Blogging

Boot Camp
W e e k 1 | JenX67 | © 2013
Contemporary Oklahoma
Introduce
Your Name, Background
Social Media Profile
Blog/URL
Level of Expertise
Beginner/Novice
2-5 Years Experience
5+ Y...
Course
Structure

Five Weeks / Tuesdays / Two Hours
Each Sessions
–
–
–
–
–
–
–

25 Minutes: Lecture
15 Minutes: Lesson Le...
Course
Lectures

Week 1: Blogging Platforms, Templates
Week 2: Social Networks
Week 3: Blogging Themes and Sub Themes
Week...
Course

Lessons Learned
Week 1: Prophets, Stats and Ruthless Self Promotion
Week 2: How To Leverage Your BLOG for a JOB
We...
Course
Lectures

Week 1: Google Authorship
Week 2: RSS Feeds, News Aggregators
Week 3: Plugins, Widgets, Gadgets
Week 4: E...
Course
Resources

Week 1: Best “How To Blog Websites”
Week 2: Best Design Resources for Bloggers
Week 3: Best Photography ...
Course
Case Studies

Week 1: ________________
Week 2: ________________
Week 3: ________________
Week 4: ________________
W...
Blogging
Platforms
•
•
•
•

Blogger
Wordpress.com
Wordpress.org
Tumblr

W ee k 1
Blogger
Platforms
PROS
–
–
–
–

Free
Templates
Google-owned
Hosting

W ee k 1

CONS
– Perceptions about
serious bloggers
–...
Blogger
Platforms
Popular Examples
–
–
–
–
–
–

Post Secret
America Blog
The Sartorialist
Official Google Blog
Eschaton
Po...
Blogger
Platforms
How To Make It Work
–
–
–
–
–
–
–
–

Avoid Blogger Templates / Purchase a template
Invest in Original He...
Wordpress
Platforms
PROS
Wordpress.com vs. selfhosting (Wordpress.org)
– Exceptional CMS
– Plugins like Candy
– SEO
– Foll...
Wordpress
Platforms
Popular Examples
–
–
–
–

The Lost Ogle (local)
And Kathleen (local)
ProBlogger
CopyBlogger

W ee k 1
Wordpress
Platforms
How To Make It Work
–
–
–
–
–
–
–

Research themes; choose responsive theme
Invest in Original Header
...
Tumblr
Platforms

Micro-blogging hybrid between Blogger and Instagram
Image-based
18-34 Demographic
Indexed by Search Engi...
Tumblr
Platforms

Popular Examples
–
–
–
–
–
–
–
–

Dear Photograph
White Men Wearing Google Glass (Silicon Valley)
Old Lo...
Tumblr
Platforms

How To Make It Work
–

Be Follow-Worthy
•
•
•

–

Establish Your Persona
•

–
–
–
–
–

Photo Savvy, Meme...
Bonus
Platforms

Medium
Ghost
Quora
Google+
Svbtle
Linked In (Influencers)
Posthaven
Typepad
MORE http://thenextweb.com/ap...
Lessons
Learned

On Prophets
On Ruthless Self Promotion
Comment Love
SEO
Networking

Burn-out

On Stats
Google Analytics
V...
Resources
Blogging
•
•
•
•
•
•

Spice Up Your Blog
ProBlogger
CopyBlogger
Social Media Examiner
Wordpress Tavern
Dear Blog...
Tutorial

Google Authorship
Google initiative to give you ownership of your content
in search results
Authorship helps ver...
Tutorial

Google Authorship
How To Instructions:
– http://www.problogger.net/archives/2012/11/01/the-bloggersguide-to-goog...
Tutorial

Google Authorship
Why Is This Important
Linking, Web-Page Authority
Black Hat SEO
In-Depth Articles
Increases Cl...
Homework
Google+
Week 1:
– Work on your +Google Profile
– Study circles
• http://www.google.com/+/learnmore/circles/

– Re...
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Blogging Bootcamp | Week 1

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A five-week blogging course via Contemporary Oklahoma and jenx67.com. To receive presentation guides from subsequent weeks, please subscribe to blog posts via email. http://www.jenx67.com/about/subscribe/

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Blogging Bootcamp | Week 1

  1. 1. Blogging Boot Camp W e e k 1 | JenX67 | © 2013 Contemporary Oklahoma
  2. 2. Introduce Your Name, Background Social Media Profile Blog/URL Level of Expertise Beginner/Novice 2-5 Years Experience 5+ Years Blogging Niche Blogging Goals – What do you want to get out of this course?
  3. 3. Course Structure Five Weeks / Tuesdays / Two Hours Each Sessions – – – – – – – 25 Minutes: Lecture 15 Minutes: Lesson Learned 25 Minutes: Hands-On Tutorial 15 Minutes: Blogging Resources 10 Minutes: Case Study 15 Minutes: Q & A Homework Assignment
  4. 4. Course Lectures Week 1: Blogging Platforms, Templates Week 2: Social Networks Week 3: Blogging Themes and Sub Themes Week 4: Branding Your blog Week 5: Writing for the Blogosphere
  5. 5. Course Lessons Learned Week 1: Prophets, Stats and Ruthless Self Promotion Week 2: How To Leverage Your BLOG for a JOB Week 3: How To Get In The Washington Post, CNN Week 4: How To Get a Radio Commentary Week 5: How To Find Your Tribe
  6. 6. Course Lectures Week 1: Google Authorship Week 2: RSS Feeds, News Aggregators Week 3: Plugins, Widgets, Gadgets Week 4: Editorial Calendars Week 5: Search Engines and SEO
  7. 7. Course Resources Week 1: Best “How To Blog Websites” Week 2: Best Design Resources for Bloggers Week 3: Best Photography Resources for Bloggers Week 4: Blogging Networks Week 5: Blogging Conferences
  8. 8. Course Case Studies Week 1: ________________ Week 2: ________________ Week 3: ________________ Week 4: ________________ Week 5: ________________
  9. 9. Blogging Platforms • • • • Blogger Wordpress.com Wordpress.org Tumblr W ee k 1
  10. 10. Blogger Platforms PROS – – – – Free Templates Google-owned Hosting W ee k 1 CONS – Perceptions about serious bloggers – Limited Plugins/Gadgets – Limited SEO – HTML Know-How
  11. 11. Blogger Platforms Popular Examples – – – – – – Post Secret America Blog The Sartorialist Official Google Blog Eschaton Poppytalk W ee k 1
  12. 12. Blogger Platforms How To Make It Work – – – – – – – – Avoid Blogger Templates / Purchase a template Invest in Original Header Learn some HTML Easy To Remember URL, Unique Domain Google Friend Promote and Publicize Quality Content Consistent Updating W ee k 1
  13. 13. Wordpress Platforms PROS Wordpress.com vs. selfhosting (Wordpress.org) – Exceptional CMS – Plugins like Candy – SEO – Follow Button – Wordpress.com Reader W ee k 1 CONS .com (limited plugins) .org not free
  14. 14. Wordpress Platforms Popular Examples – – – – The Lost Ogle (local) And Kathleen (local) ProBlogger CopyBlogger W ee k 1
  15. 15. Wordpress Platforms How To Make It Work – – – – – – – Research themes; choose responsive theme Invest in Original Header Easy To Remember URL, Unique Domain (on self-hosted / .org) Follow Plugin Promote and Publicize Quality Content Consistent Updating W ee k 1
  16. 16. Tumblr Platforms Micro-blogging hybrid between Blogger and Instagram Image-based 18-34 Demographic Indexed by Search Engines W ee k 1
  17. 17. Tumblr Platforms Popular Examples – – – – – – – – Dear Photograph White Men Wearing Google Glass (Silicon Valley) Old Love (Celebrities) Back on Pointe (Inspirational, College dancer) Reasons Kids Cry Public Shaming (Tweets) The Worst Room (NYC Apartments) Minecraft Updates W ee k 1
  18. 18. Tumblr Platforms How To Make It Work – Be Follow-Worthy • • • – Establish Your Persona • – – – – – Photo Savvy, Meme Savvy Consistent Reblog great stuff Most Tumblrs Are Anonymous Choose a theme, free or purchased template Easy To Remember URL Promote and Publicize Quality Content Consistent Updating W ee k 1
  19. 19. Bonus Platforms Medium Ghost Quora Google+ Svbtle Linked In (Influencers) Posthaven Typepad MORE http://thenextweb.com/apps/2013/08/16/best-blogging-services/ W ee k 1
  20. 20. Lessons Learned On Prophets On Ruthless Self Promotion Comment Love SEO Networking Burn-out On Stats Google Analytics VampireStat Stat Counter W ee k 1
  21. 21. Resources Blogging • • • • • • Spice Up Your Blog ProBlogger CopyBlogger Social Media Examiner Wordpress Tavern Dear Blogger W ee k 1
  22. 22. Tutorial Google Authorship Google initiative to give you ownership of your content in search results Authorship helps verify connection between your web content and your Google profile Google created Authorship through the HTML markup (rel “author”) Add the link to the content, establishes ownership W ee k 1 : Tu t o r i al
  23. 23. Tutorial Google Authorship How To Instructions: – http://www.problogger.net/archives/2012/11/01/the-bloggersguide-to-google-authorship/ W ee k 1 : Tu t o r i al
  24. 24. Tutorial Google Authorship Why Is This Important Linking, Web-Page Authority Black Hat SEO In-Depth Articles Increases Click-Through Rates (Photo) Establish Google+ Profile: plus.google.com Create Profile, About Tab Contributor Links W ee k 1 : Tu t o r i al
  25. 25. Homework Google+ Week 1: – Work on your +Google Profile – Study circles • http://www.google.com/+/learnmore/circles/ – Research and find at least one shared circle to add to your network – Build your network with friends, colleagues – Research In-depth articles opp via Google • https://support.google.com/webmasters/answer/3280182?hl=en W ee k 1

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