Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />
How Do Users Read Online? <br />
The areas where users looked the most are red; then yellow, then blue. Gray areas got NO eyeball time.<br />
Eye movements follow an F-shaped pattern: two horizontal stripes then a vertical stripe. <br />http://www.useit.com/<br />
How Do Users Read Online? <br />
How Do Users Read Online? <br />They don't. <br />
How Do Users Read Online? <br />They SCAN. <br />
Online audiences need:<br />
Online audiences need:<br /><ul><li>SCANNABLE text</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
MEANINGFUL sub-headings</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
meaningful sub-headings
BULLETED points </li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
meaningful sub-headings
bulletedpoints
HALF the word count</li></li></ul><li>Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<b...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
Scotts Bluff National Monument (132,166)
Arbor Lodge State Historical Park & Museum (100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
Buffalo Bill Ranch State Historical Park (28,446). </li></ul>=<br />+ 47% in readability<br />using the same text in a sca...
Jakob Nielsen- How Users Read on the Web  http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internatio...
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Writing for online Audiences

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  • The areas where users looked the most are red; then yellow, followed by blue areas. Gray areas didn&apos;t get any.Jakob Nielsen’s eyetracking study recorded how 232 users looked at Webpages. Users‘ behavior was fairly consistent. This reading pattern looks somewhat like an F: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F&apos;s top bar. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area. This forms the F&apos;s lower bar. Finally, users scan the content in a vertical movement. This forms the F&apos;s stem.
  • The areas where users looked the most are red; then yellow, followed by blue areas. Gray areas didn&apos;t get any.Jakob Nielsen’s eyetracking study recorded how 232 users looked at Webpages. Users‘ behavior was fairly consistent. This reading pattern looks somewhat like an F: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F&apos;s top bar. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area. This forms the F&apos;s lower bar. Finally, users scan the content in a vertical movement. This forms the F&apos;s stem.
  • Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants&apos; answers to a questionnaire. &quot;How satisfied are you with the site&apos;s quality of language?&quot;), perceived ease of use (e.g., &quot;How easy is it to find specific info?
  • Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants&apos; answers to a questionnaire. &quot;How satisfied are you with the site&apos;s quality of language?&quot;), perceived ease of use (e.g., &quot;How easy is it to find specific info?
  • Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants&apos; answers to a questionnaire. &quot;How satisfied are you with the site&apos;s quality of language?&quot;), perceived ease of use (e.g., &quot;How easy is it to find specific info?
  • Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants&apos; answers to a questionnaire. &quot;How satisfied are you with the site&apos;s quality of language?&quot;), perceived ease of use (e.g., &quot;How easy is it to find specific info?
  • Writing for online Audiences

    1. 1.
    2. 2. Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />
    3. 3. How Do Users Read Online? <br />
    4. 4. The areas where users looked the most are red; then yellow, then blue. Gray areas got NO eyeball time.<br />
    5. 5. Eye movements follow an F-shaped pattern: two horizontal stripes then a vertical stripe. <br />http://www.useit.com/<br />
    6. 6. How Do Users Read Online? <br />
    7. 7. How Do Users Read Online? <br />They don't. <br />
    8. 8. How Do Users Read Online? <br />They SCAN. <br />
    9. 9. Online audiences need:<br />
    10. 10. Online audiences need:<br /><ul><li>SCANNABLE text</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
    11. 11. MEANINGFUL sub-headings</li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
    12. 12. meaningful sub-headings
    13. 13. BULLETED points </li></li></ul><li>Online audiences need:<br /><ul><li>scannabletext
    14. 14. meaningful sub-headings
    15. 15. bulletedpoints
    16. 16. HALF the word count</li></li></ul><li>Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />
    17. 17. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use neutral, objective words rather than subjective words<br />
    18. 18. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />=<br />+ 27% in readability<br />using neutral, objective words rather than subjective words<br />
    19. 19. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use a scan-friendly layout<br />
    20. 20. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were: <br /><ul><li>Fort Robinson State Park (355,000 visitors)
    21. 21. Scotts Bluff National Monument (132,166)
    22. 22. Arbor Lodge State Historical Park & Museum (100,000)
    23. 23. Carhenge (86,598)
    24. 24. Stuhr Museum of the Prairie Pioneer (60,002)
    25. 25. Buffalo Bill Ranch State Historical Park (28,446). </li></ul>=<br />+ 47% in readability<br />using the same text in a scan-friendly layout<br />using a scan-friendly layout<br />
    26. 26. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use 1/2 the number of words<br />
    27. 27. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge , Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.<br />=<br />+ 58% in readability<br />using concise wording with about half the number of words<br />
    28. 28. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />Use text that is concise, scannable, and objective<br />
    29. 29. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br />In 1996, six of the most-visited places in Nebraska were: <br /><ul><li>Fort Robinson State Park
    30. 30. Scotts Bluff National Monument
    31. 31. Arbor Lodge State Historical Park & Museum
    32. 32. Carhenge
    33. 33. Stuhr Museum of the Prairie Pioneer
    34. 34. Buffalo Bill Ranch State Historical Park</li></ul>=<br />+ 124% in readability<br />using text that’s concise, scannable, and objective<br />
    35. 35. Use text that is <br />concise<br />scannable<br />objective<br />
    36. 36. Don’t be afraid of space<br />
    37. 37. Space has a calming effect<br />
    38. 38. Space provides opportunity to focus<br />
    39. 39. Space<br />give learners a chance to breathe<br /> an opportunity to rest<br />time to reflect and digest <br />new ideas and concepts<br />
    40. 40. Space provides opportunity to focus<br />
    41. 41. Jennifer Jahedkar<br />Extension eLearning<br />https://extendingextension.wordpress.com/<br />
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