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嘉儀Since 1968             K.E. & KINGSTONE CO.,             LTD.
K.E. & KINGSTONECO., LTD.                   ABOUT
LOCATI
TAIW* A small island in East Asia AN* Population about 23 million people* Area about 36000 KM²* 4 seasons(summer 27-37℃ / ...
ABOUT
嘉儀        K.E. & KINGSTONE CO.,Since 1968*            LTD.       K.E. & Kingstone Co., Ltd.has a long and successfulhistor...
嘉儀        K.E. & KINGSTONE CO.,Since 1968*           LTD.       K.E. & Kingstone has grownfrom a small trading company toa...
OMPANY STRUCTURE Two Divisions: Export & Import Export Division   Department I—Window covering, decoration   product   Dep...
PORT-HOUSEHOLD APPLIANCES * K.E. started to enter the household appliances market about 30 years ago * K.E. has 4 branch o...
MAIN BRANDS From Europe  Miele, Germany  Liebherr, Germany  HELLER, Germany  ARISTON, Italy  FABER, Italy From Japan  INAD...
Full range household appliances          (built-in & freestanding)WasherDryerOvenSteamerCooker HoodCoffee MachineHobsPlate...
Germany (since 2004)* Refrigerator* Wine Cellar
Germany (since 2005)* Oil Radiator Heater* Ceramic Hob  K.E. first imported oil radiator heater and introduced to Taiwan m...
Italy (since 2004)Full range household appliances (built-in & freestanding)WasherDryerWasher/dryerOvenSteamerCoffee Machin...
Italy (since 2000))Cooker Hood
Japan (since 2008)Food Disposal(built-in    & freestanding)
Japan (since 2011)Massage Chair
SALES           * CHANNELS                Department Stores        Taipei – 9 booths (18 promoters)      Hsinchu – 7 booth...
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Ke&kingstone

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Transcript of "Ke&kingstone"

  1. 1. 嘉儀Since 1968 K.E. & KINGSTONE CO., LTD.
  2. 2. K.E. & KINGSTONECO., LTD. ABOUT
  3. 3. LOCATI
  4. 4. TAIW* A small island in East Asia AN* Population about 23 million people* Area about 36000 KM²* 4 seasons(summer 27-37℃ / winter 5-10℃ )* North Taiwan – subtropical zone* South Taiwan – tropical zone* Main City – Taipei, Hsinchu,Taichung, Kaohsiung (different life
  5. 5. ABOUT
  6. 6. 嘉儀 K.E. & KINGSTONE CO.,Since 1968* LTD. K.E. & Kingstone Co., Ltd.has a long and successfulhistory in the plastic andbuilding material fields.* Established in 1968, byWilliam, Wen Chong Huang.
  7. 7. 嘉儀 K.E. & KINGSTONE CO.,Since 1968* LTD. K.E. & Kingstone has grownfrom a small trading company toa company with five affiliatedfactories, more than 1,000employees totally.* Operation generates morethan US$100,000,000 per year.
  8. 8. OMPANY STRUCTURE Two Divisions: Export & Import Export Division Department I—Window covering, decoration product Department II—Plastic product and trading Department III—Display, metal goods, snow chain, touch panel Import Division Department of Household Appliances Department of Health Equipment
  9. 9. PORT-HOUSEHOLD APPLIANCES * K.E. started to enter the household appliances market about 30 years ago * K.E. has 4 branch offices in 4 major cities Taipei / Hsinchu / Taichung / Kaohsiung * K.E. has 5 service centers around Taiwan * K.E. handles: product import – product approval – marketing strategy – sales – after sales service
  10. 10. MAIN BRANDS From Europe Miele, Germany Liebherr, Germany HELLER, Germany ARISTON, Italy FABER, Italy From Japan INADA IZUMI/CHIKUMA
  11. 11. Full range household appliances (built-in & freestanding)WasherDryerOvenSteamerCooker HoodCoffee MachineHobsPlate WarmerDishwasherVacuum Cleaner Target Group – Premium
  12. 12. Germany (since 2004)* Refrigerator* Wine Cellar
  13. 13. Germany (since 2005)* Oil Radiator Heater* Ceramic Hob K.E. first imported oil radiator heater and introduced to Taiwan market about 30 years ago.
  14. 14. Italy (since 2004)Full range household appliances (built-in & freestanding)WasherDryerWasher/dryerOvenSteamerCoffee MachineDishwasherCooker HoodHobsCooling DrawerBeverage CenterTarget Group – Medium
  15. 15. Italy (since 2000))Cooker Hood
  16. 16. Japan (since 2008)Food Disposal(built-in & freestanding)
  17. 17. Japan (since 2011)Massage Chair
  18. 18. SALES * CHANNELS Department Stores Taipei – 9 booths (18 promoters) Hsinchu – 7 booths (14 promoters) Taichung – 4 booths (6 promoters) Tainan – 2 booths (3 promoters) Kaohsiung – 4 booths (5 promoters) * Chain Stores – 1000 stores * Appliances Stores – 30 stores* Kitchen Furniture - 500 independent stores * Project / Others
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