4. TAIW
＊ A small island in East Asia
AN
＊ Population about 23 million people
＊ Area about 36000 KM²
＊ 4 seasons
(summer 27-37℃ / winter 5-10℃ )
＊ North Taiwan – subtropical zone
＊ South Taiwan – tropical zone
＊ Main City – Taipei, Hsinchu,
Taichung, Kaohsiung (different life
6. 嘉儀 K.E. & KINGSTONE CO.,
Since 1968
＊
LTD.
K.E. & Kingstone Co., Ltd.
has a long and successful
history in the plastic and
building material fields.
＊ Established in 1968, by
William, Wen Chong Huang.
7. 嘉儀 K.E. & KINGSTONE CO.,
Since 1968
＊ LTD.
K.E. & Kingstone has grown
from a small trading company to
a company with five affiliated
factories, more than 1,000
employees totally.
＊ Operation generates more
than US$100,000,000 per year.
8. OMPANY STRUCTURE
Two Divisions: Export & Import
Export Division
Department I—Window covering, decoration
product
Department II—Plastic product and trading
Department III—Display, metal goods, snow
chain, touch panel
Import Division
Department of Household Appliances
Department of Health Equipment
9. PORT-HOUSEHOLD APPLIANCES
＊ K.E. started to enter the household
appliances market about 30 years ago
＊ K.E. has 4 branch offices in 4 major cities
Taipei / Hsinchu / Taichung / Kaohsiung
＊ K.E. has 5 service centers around Taiwan
＊ K.E. handles: product import – product
approval – marketing strategy – sales – after
sales service
10. MAIN BRANDS
From Europe
Miele, Germany
Liebherr, Germany
HELLER, Germany
ARISTON, Italy
FABER, Italy
From Japan
INADA
IZUMI/CHIKUMA
11. Full range household appliances
(built-in & freestanding)
Washer
Dryer
Oven
Steamer
Cooker Hood
Coffee Machine
Hobs
Plate Warmer
Dishwasher
Vacuum Cleaner
Target Group – Premium
