Transmedia Toe:dipping             Kiss Kill                byJeni        Jeni Mawter
The Oral TraditionPainting “The Moroccan Storyteller” by Alfred Dehodencq 1877
The Oral Tradition• Includes epics, sagas, lyric poems, ritual  songs, genealogies and panegyrics (praise  poems)• Often i...
Development of      Writing and PrintingOldest Printed Book                 Printing PressFrontispiece of the Diamond Sutra
Development of         Writing and Printing“Words now things to bearranged on a page”(Ong, 1988)                          ...
Development ofWriting and PrintingStories now ‘shaped’ to fit the form
6 Silos in Traditional Story Models                   (now merging)   • Publishing   • Movies   • Television   • Gaming   ...
Some Jeni (J.A) Mawter Books
Mark Twain“Ideally a book would have no order to it, andthe reader would have to discover his own.”
Kiss KillRelationship Disintegration
Relationship AbuseNarcissistic Personality Disorder
Abuse victims denied a voice …
Story Experiences or Fragments  “Creating Kiss Kill was like collecting moments.”                       FacadesFirst Love ...
Different experiences,     demanded different texts•   Prose           •   Photos•   Script          •   Questionnaire•   ...
Reader ParticipationMultiple texts allow for multiple entry pointsfor the reader to engage with and extend.
Kiss Kill story written organically           Mind Map created by Kathy de Stefano
What are you writing?•   Is it a book?        No•   Is it a magazine?    No•   Is it fiction?       No•   Is it non-fictio...
Traditional Publishing Rejects Kiss Kill            (resoundingly 2008-11)
I no longer fitin the publishing community…
Member of The Society of Rogue Author(s)“I soon discovered that innovation is a messy business filledwith long stretches o...
Meanwhile …Technology Revolution
Social Media Timeline   Kiss Kill started 2007
Mark PesceSydney Writer’s Festival May 2010
Technology Revolution =    Story Revolution
I finally know what I’ve written!     A story with which readers can:
Frank Rose     The Art of Immersion:“The conventionalbelief that every storyhas abeginning, middle, andend has becomeobsol...
David Varela              Sydney, 2011“The medium carries a lot of the story’s power”
Transmedia Storytelling“Transmedia is tellingstories over a number ofmedia platforms, storiesthat are connected to ahigher...
What story world?Mat’s story world  17 year old Mat’s world
Mat’s World• Sixteen year old Mat• Only child living with parents• Best friend ‘Jonno’  (girlfriend Nadia)• Falls for the ...
The Kiss Kill StoryMat is a 16 year old boy who falls for a new girl athis school, Elle Taylor. Initially the relationship...
Story ContinuedRelationships, experiences and ideas areexplored through the use of:• multiple text types• philosophy• humo...
Really Blue Books (2011)        Australia’s 1st Digital Only Publisher• Australia’s “Rogue ebook Publisher and  ebookshop ...
Kiss Kill Published 2012• Author: Jeni Mawter• Title: Kiss Kill• Genre: Young Adult  Realism• Publisher: Really Blue  Book...
Reader Participation             Within Story-World• Questionnaires          • Example 1: ‘What’sExample 2: ‘How high is  ...
Reader Participation Out of Story-World            Character BlogAudience builds relationship with Mat and otherswww.whyid...
Character Blog Metadata  http://whyidontgetgirls.com/2012/annual-report/          7000 views from 109 Countries!
Reader Participation Out of Story-WorldCo-creates pictures to share“Sarah”, London
Reader Participation Role-playing in Out of Story-WorldAudience autonomy by building relationship(s)with Mat.Personalise t...
How Do You Define a Man?                  Plot Point 1http://www.youtube.com/watch?v=scrdqYyXMF0
Reader Participation          Out of Story-WorldPersonalise experiences through role-playing.                  Plot Point ...
Reader Participation             Out of Story-World• iTunes ‘Gonna Show You’• Music and Recording by Adam Fitzgerald (2012...
Reader Participation Out of Story-World Audience builds relationship with author and others via Author Blog               ...
Reader Participation Out of Story-World        Twitter @mawter@kisskilldigital
Reader Participation Out of Story-World              Pinterest
Reader Participation Out of Story-World Facebook www.jeni.mawter@facebook.com
Educating traditional storytellers about multiplatform storytelling via   Jeni Mawter Scoop.it! site ‘Children’s and Young...
Forging new pathways for digital publishing                   regardingreviewing, selling, publicity, competitions and    ...
Emotional Engagement at multiple   levels to a wider audience• Youth Mental Health focushttp://www.jenimawter.com/blog/201...
A story in evolutionFrom a traditional story arc …(Image by Pamela Rutledge)
… to a Story Universe (Image by Jill Gollick)• To a story universe (Jill Golick)
The Open Story   Robert Pratten
Where are we now?      From www.notanotherhistoryteacher.edublogs.org
Where to from here?Literary Pioneer in a world of infinite possibility.
(2013 and beyond)✪Transmedia Storytelling          ‘Love Story’ for Mat✪Transmedia for Social ChangeRaise awareness about ...
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Transmedia toe dipping 2013

  1. 1. Transmedia Toe:dipping Kiss Kill byJeni Jeni Mawter
  2. 2. The Oral TraditionPainting “The Moroccan Storyteller” by Alfred Dehodencq 1877
  3. 3. The Oral Tradition• Includes epics, sagas, lyric poems, ritual songs, genealogies and panegyrics (praise poems)• Often intended to recycle knowledge• Focus on oral-aural• Often open-ended
  4. 4. Development of Writing and PrintingOldest Printed Book Printing PressFrontispiece of the Diamond Sutra
  5. 5. Development of Writing and Printing“Words now things to bearranged on a page”(Ong, 1988) Medieval ManuscriptPages determined byeconomies of scaleStory closure encouraged
  6. 6. Development ofWriting and PrintingStories now ‘shaped’ to fit the form
  7. 7. 6 Silos in Traditional Story Models (now merging) • Publishing • Movies • Television • Gaming • Music • Performance
  8. 8. Some Jeni (J.A) Mawter Books
  9. 9. Mark Twain“Ideally a book would have no order to it, andthe reader would have to discover his own.”
  10. 10. Kiss KillRelationship Disintegration
  11. 11. Relationship AbuseNarcissistic Personality Disorder
  12. 12. Abuse victims denied a voice …
  13. 13. Story Experiences or Fragments “Creating Kiss Kill was like collecting moments.” FacadesFirst Love Self Doubt s
  14. 14. Different experiences, demanded different texts• Prose • Photos• Script • Questionnaire• Song • Play• Notes • Ballad• Poems • Monologue• Comic • Blog• Essay • Postcard• Texting • Phone-call• Email • Newspaper Article• Facebook post • Diary• Jokes • Dictionary Definitions• Quotes • Lists
  15. 15. Reader ParticipationMultiple texts allow for multiple entry pointsfor the reader to engage with and extend.
  16. 16. Kiss Kill story written organically Mind Map created by Kathy de Stefano
  17. 17. What are you writing?• Is it a book? No• Is it a magazine? No• Is it fiction? No• Is it non-fiction? No
  18. 18. Traditional Publishing Rejects Kiss Kill (resoundingly 2008-11)
  19. 19. I no longer fitin the publishing community…
  20. 20. Member of The Society of Rogue Author(s)“I soon discovered that innovation is a messy business filledwith long stretches of doubt, countless false starts, and aconstant black cloud of indecision. There was no road map tofollow, no guarantee that a story told this way would resultin anything more than a pile ofbroken parts.”(Patrick Carman, The DigitalShift, Nov 4, 2011)Creator of Dark Eden, Skeleton Creek,Trackers, Thirteen Days to Midnight Image at www.brokenparts.bandcamp.com
  21. 21. Meanwhile …Technology Revolution
  22. 22. Social Media Timeline Kiss Kill started 2007
  23. 23. Mark PesceSydney Writer’s Festival May 2010
  24. 24. Technology Revolution = Story Revolution
  25. 25. I finally know what I’ve written! A story with which readers can:
  26. 26. Frank Rose The Art of Immersion:“The conventionalbelief that every storyhas abeginning, middle, andend has becomeobsolete through therapidly evolvingintersection of dynamicmedia and advancedtechnology.”
  27. 27. David Varela Sydney, 2011“The medium carries a lot of the story’s power”
  28. 28. Transmedia Storytelling“Transmedia is tellingstories over a number ofmedia platforms, storiesthat are connected to ahigher or lesserdegree, but alwaysconnected and rooted in acommon story world” (SimonStaffans, 2011, p. 6) Transmedia Digital Tipping Point by Sofie Andreou
  29. 29. What story world?Mat’s story world 17 year old Mat’s world
  30. 30. Mat’s World• Sixteen year old Mat• Only child living with parents• Best friend ‘Jonno’ (girlfriend Nadia)• Falls for the new girl at school (Elle)• Mat’s first love• Elle’s fatal flaw ‘Narcissistic Personality Disorder’
  31. 31. The Kiss Kill StoryMat is a 16 year old boy who falls for a new girl athis school, Elle Taylor. Initially the relationship iseverything he wants, but over time Elle gets moreand more abusive. Unwilling to lean on parents orfriends, Mat ‘shoulders’ the abuse alone, hopingthat the Elle he fell in love with will one dayreturn. After the relationship hits crisis point Matmanages to extricate himself to stand alone.
  32. 32. Story ContinuedRelationships, experiences and ideas areexplored through the use of:• multiple text types• philosophy• humour(language of young males)
  33. 33. Really Blue Books (2011) Australia’s 1st Digital Only Publisher• Australia’s “Rogue ebook Publisher and ebookshop of the modern era”• CEO Sarah Bailey• www.reallybluebooks.com
  34. 34. Kiss Kill Published 2012• Author: Jeni Mawter• Title: Kiss Kill• Genre: Young Adult Realism• Publisher: Really Blue Books• ISBN: 978-0-9872606- 1-1• Amazon http://t.co/h3XUTe5t
  35. 35. Reader Participation Within Story-World• Questionnaires • Example 1: ‘What’sExample 2: ‘How high is wrong with thisyour self-esteem? picture?’• Website LinksExample 1: MenslineAustraliaExample 2: HeadspaceYouth Mental HealthAustralia
  36. 36. Reader Participation Out of Story-World Character BlogAudience builds relationship with Mat and otherswww.whyidontgetgirls.com/blog
  37. 37. Character Blog Metadata http://whyidontgetgirls.com/2012/annual-report/ 7000 views from 109 Countries!
  38. 38. Reader Participation Out of Story-WorldCo-creates pictures to share“Sarah”, London
  39. 39. Reader Participation Role-playing in Out of Story-WorldAudience autonomy by building relationship(s)with Mat.Personalise their experiences through role-playing.Film-maker: Danny Kim (Crane Film)Actors: Lucy Coleman and Adam Marks (Australian Theatre for Young People)
  40. 40. How Do You Define a Man? Plot Point 1http://www.youtube.com/watch?v=scrdqYyXMF0
  41. 41. Reader Participation Out of Story-WorldPersonalise experiences through role-playing. Plot Point 2• iTunes: ‘Thought I Knew You’• Music and recording by Phil Bowley (2012)
  42. 42. Reader Participation Out of Story-World• iTunes ‘Gonna Show You’• Music and Recording by Adam Fitzgerald (2012)Image by Bailey M., Eagan, MNwww.teenink.com
  43. 43. Reader Participation Out of Story-World Audience builds relationship with author and others via Author Blog www.jenimawter.com/
  44. 44. Reader Participation Out of Story-World Twitter @mawter@kisskilldigital
  45. 45. Reader Participation Out of Story-World Pinterest
  46. 46. Reader Participation Out of Story-World Facebook www.jeni.mawter@facebook.com
  47. 47. Educating traditional storytellers about multiplatform storytelling via Jeni Mawter Scoop.it! site ‘Children’s and Young Adult Stories’
  48. 48. Forging new pathways for digital publishing regardingreviewing, selling, publicity, competitions and awards “This is awesome Jeni. I really like how the character comes through and you get a real feel for his predicament.” Book Probe (Reviews) 2/4/12 Publishing Innovation Award Seal
  49. 49. Emotional Engagement at multiple levels to a wider audience• Youth Mental Health focushttp://www.jenimawter.com/blog/2012/06/04/twelve-steps-of-recovery-from-relationship-abuse-with-a-narcissist-by-mat-from-kiss-kill/• Pinterest and Blog followers on Bullying and NPDhttp://www.jenimawter.com/blog/2012/03/15/how-to-deal-with-narcissistic-rage/http://pinterest.com/jenimawter/narcissism/http://pinterest.com/jenimawter/bullying/
  50. 50. A story in evolutionFrom a traditional story arc …(Image by Pamela Rutledge)
  51. 51. … to a Story Universe (Image by Jill Gollick)• To a story universe (Jill Golick)
  52. 52. The Open Story Robert Pratten
  53. 53. Where are we now? From www.notanotherhistoryteacher.edublogs.org
  54. 54. Where to from here?Literary Pioneer in a world of infinite possibility.
  55. 55. (2013 and beyond)✪Transmedia Storytelling ‘Love Story’ for Mat✪Transmedia for Social ChangeRaise awareness about Narcissismand Narcissistic Personality Disorder.

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