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Transmedia toe dipping 2013


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  • 1. Transmedia Toe:dipping Kiss Kill byJeni Jeni Mawter
  • 2. The Oral TraditionPainting “The Moroccan Storyteller” by Alfred Dehodencq 1877
  • 3. The Oral Tradition• Includes epics, sagas, lyric poems, ritual songs, genealogies and panegyrics (praise poems)• Often intended to recycle knowledge• Focus on oral-aural• Often open-ended
  • 4. Development of Writing and PrintingOldest Printed Book Printing PressFrontispiece of the Diamond Sutra
  • 5. Development of Writing and Printing“Words now things to bearranged on a page”(Ong, 1988) Medieval ManuscriptPages determined byeconomies of scaleStory closure encouraged
  • 6. Development ofWriting and PrintingStories now ‘shaped’ to fit the form
  • 7. 6 Silos in Traditional Story Models (now merging) • Publishing • Movies • Television • Gaming • Music • Performance
  • 8. Some Jeni (J.A) Mawter Books
  • 9. Mark Twain“Ideally a book would have no order to it, andthe reader would have to discover his own.”
  • 10. Kiss KillRelationship Disintegration
  • 11. Relationship AbuseNarcissistic Personality Disorder
  • 12. Abuse victims denied a voice …
  • 13. Story Experiences or Fragments “Creating Kiss Kill was like collecting moments.” FacadesFirst Love Self Doubt s
  • 14. Different experiences, demanded different texts• Prose • Photos• Script • Questionnaire• Song • Play• Notes • Ballad• Poems • Monologue• Comic • Blog• Essay • Postcard• Texting • Phone-call• Email • Newspaper Article• Facebook post • Diary• Jokes • Dictionary Definitions• Quotes • Lists
  • 15. Reader ParticipationMultiple texts allow for multiple entry pointsfor the reader to engage with and extend.
  • 16. Kiss Kill story written organically Mind Map created by Kathy de Stefano
  • 17. What are you writing?• Is it a book? No• Is it a magazine? No• Is it fiction? No• Is it non-fiction? No
  • 18. Traditional Publishing Rejects Kiss Kill (resoundingly 2008-11)
  • 19. I no longer fitin the publishing community…
  • 20. Member of The Society of Rogue Author(s)“I soon discovered that innovation is a messy business filledwith long stretches of doubt, countless false starts, and aconstant black cloud of indecision. There was no road map tofollow, no guarantee that a story told this way would resultin anything more than a pile ofbroken parts.”(Patrick Carman, The DigitalShift, Nov 4, 2011)Creator of Dark Eden, Skeleton Creek,Trackers, Thirteen Days to Midnight Image at
  • 21. Meanwhile …Technology Revolution
  • 22. Social Media Timeline Kiss Kill started 2007
  • 23. Mark PesceSydney Writer’s Festival May 2010
  • 24. Technology Revolution = Story Revolution
  • 25. I finally know what I’ve written! A story with which readers can:
  • 26. Frank Rose The Art of Immersion:“The conventionalbelief that every storyhas abeginning, middle, andend has becomeobsolete through therapidly evolvingintersection of dynamicmedia and advancedtechnology.”
  • 27. David Varela Sydney, 2011“The medium carries a lot of the story’s power”
  • 28. Transmedia Storytelling“Transmedia is tellingstories over a number ofmedia platforms, storiesthat are connected to ahigher or lesserdegree, but alwaysconnected and rooted in acommon story world” (SimonStaffans, 2011, p. 6) Transmedia Digital Tipping Point by Sofie Andreou
  • 29. What story world?Mat’s story world 17 year old Mat’s world
  • 30. Mat’s World• Sixteen year old Mat• Only child living with parents• Best friend ‘Jonno’ (girlfriend Nadia)• Falls for the new girl at school (Elle)• Mat’s first love• Elle’s fatal flaw ‘Narcissistic Personality Disorder’
  • 31. The Kiss Kill StoryMat is a 16 year old boy who falls for a new girl athis school, Elle Taylor. Initially the relationship iseverything he wants, but over time Elle gets moreand more abusive. Unwilling to lean on parents orfriends, Mat ‘shoulders’ the abuse alone, hopingthat the Elle he fell in love with will one dayreturn. After the relationship hits crisis point Matmanages to extricate himself to stand alone.
  • 32. Story ContinuedRelationships, experiences and ideas areexplored through the use of:• multiple text types• philosophy• humour(language of young males)
  • 33. Really Blue Books (2011) Australia’s 1st Digital Only Publisher• Australia’s “Rogue ebook Publisher and ebookshop of the modern era”• CEO Sarah Bailey•
  • 34. Kiss Kill Published 2012• Author: Jeni Mawter• Title: Kiss Kill• Genre: Young Adult Realism• Publisher: Really Blue Books• ISBN: 978-0-9872606- 1-1• Amazon
  • 35. Reader Participation Within Story-World• Questionnaires • Example 1: ‘What’sExample 2: ‘How high is wrong with thisyour self-esteem? picture?’• Website LinksExample 1: MenslineAustraliaExample 2: HeadspaceYouth Mental HealthAustralia
  • 36. Reader Participation Out of Story-World Character BlogAudience builds relationship with Mat and
  • 37. Character Blog Metadata 7000 views from 109 Countries!
  • 38. Reader Participation Out of Story-WorldCo-creates pictures to share“Sarah”, London
  • 39. Reader Participation Role-playing in Out of Story-WorldAudience autonomy by building relationship(s)with Mat.Personalise their experiences through role-playing.Film-maker: Danny Kim (Crane Film)Actors: Lucy Coleman and Adam Marks (Australian Theatre for Young People)
  • 40. How Do You Define a Man? Plot Point 1
  • 41. Reader Participation Out of Story-WorldPersonalise experiences through role-playing. Plot Point 2• iTunes: ‘Thought I Knew You’• Music and recording by Phil Bowley (2012)
  • 42. Reader Participation Out of Story-World• iTunes ‘Gonna Show You’• Music and Recording by Adam Fitzgerald (2012)Image by Bailey M., Eagan,
  • 43. Reader Participation Out of Story-World Audience builds relationship with author and others via Author Blog
  • 44. Reader Participation Out of Story-World Twitter @mawter@kisskilldigital
  • 45. Reader Participation Out of Story-World Pinterest
  • 46. Reader Participation Out of Story-World Facebook
  • 47. Educating traditional storytellers about multiplatform storytelling via Jeni Mawter! site ‘Children’s and Young Adult Stories’
  • 48. Forging new pathways for digital publishing regardingreviewing, selling, publicity, competitions and awards “This is awesome Jeni. I really like how the character comes through and you get a real feel for his predicament.” Book Probe (Reviews) 2/4/12 Publishing Innovation Award Seal
  • 49. Emotional Engagement at multiple levels to a wider audience• Youth Mental Health focus• Pinterest and Blog followers on Bullying and NPD
  • 50. A story in evolutionFrom a traditional story arc …(Image by Pamela Rutledge)
  • 51. … to a Story Universe (Image by Jill Gollick)• To a story universe (Jill Golick)
  • 52. The Open Story Robert Pratten
  • 53. Where are we now? From
  • 54. Where to from here?Literary Pioneer in a world of infinite possibility.
  • 55. (2013 and beyond)✪Transmedia Storytelling ‘Love Story’ for Mat✪Transmedia for Social ChangeRaise awareness about Narcissismand Narcissistic Personality Disorder.