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Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
Why Appclick Needs Paid Posts
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Why Appclick Needs Paid Posts

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  • 1. Why Appclick Needs Paid Posts April 2013
  • 2. I ran 2 paid posts: • 1 Promoted Post o Budget: $15.00 o Paid: $14.93 o Campaign Life: 3 days 4/25/13 -4/28/13  120 page engagements  Reached 7,548 people • 1 Side Bar Advertising o Budget: $10/Day o Paid: $19.88 o Campaign Life: 2 days 4/29/13 - 4/30/13  Reached 7,592 people in 2 days
  • 3. I ran 2 paid posts: • 1 Promoted Post o Budget: $15.00 o Paid: $14.93 o Campaign Life: 3 days 4/25/13 -4/28/13  120 page engagements  Reached 7,548 people • 1 Side Bar Advertising o Budget: $10/Day o Paid: $19.88 o Campaign Life: 2 days 4/29/13 - 4/30/13  Reached 7,592 people in 2 days
  • 4. Trial and Error • Paid Promoted Post o equals more engagement. • Side Bar Advertising o equals more likes.
  • 5. Trial and Error • Paid Promoted Post o equals more engagement. • Side Bar Advertising o equals more likes.
  • 6. Promoted Post RESULTS: •20 likes. average is <1 likes per post. •25 people talking •7,548 users reached
  • 7. Promoted Post RESULTS: •20 likes. average is <1 likes per post. •25 people talking •7,548 users reached
  • 8. With Paid Posts • Paid posts started on April 25, 2013: o Weekly Total Reach up 9,700.62% o People Talking About Appclick up 1,500%
  • 9. With Paid Posts • Paid posts started on April 25, 2013: o Weekly Total Reach up 9,700.62% o People Talking About Appclick up 1,500%
  • 10. Without Paid Posts o Weekly Total Reach down -3.98% o People Talking About Appclick down -90.62%
  • 11. Without Paid Posts o Weekly Total Reach down -3.98% o People Talking About Appclick down -90.62%
  • 12. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached
  • 13. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20 •>15k people reached
  • 14. Reach: Organic vs. Paid Organic Reach • No Promoted posts or Sidebar Advertising • < 200 people reached Paid Reach •With Promoted Post and Sidebar Advertising (April 29 - April 30) = $20 •>15k people reached
  • 15. Insights • Organic posts not as effective. • Our audience engages with wit and humor. • Audiences will respond if you ask a question. • Paid posts create a significantly higher reach. • Sidebar advertising does not generate as much engagement as promoted posts. o However, sidebar ads generally target more people.
  • 16. Insights • Organic posts not as effective. • Our audience engages with wit and humor. • Audiences will respond if you ask a question. • Paid posts create a significantly higher reach. • Sidebar advertising does not generate as much engagement as promoted posts. o However, sidebar ads generally target more people.
  • 17. Recommendations • Content Marketing Strategy o Integrate humor and visuals weaved with important information. o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post • Call to Action o Clearly ask your audience what you want them to do. ("like", share, etc.) • Budget o Determine monthly budget for promoted posts
  • 18. Recommendations • Content Marketing Strategy o Integrate humor and visuals weaved with important information. o Pick 3-4 pieces of helpful content (infographics, slideshare) to run as a promoted post • Call to Action o Clearly ask your audience what you want them to do. ("like", share, etc.) • Budget o Determine monthly budget for promoted posts
  • 19. Questions?

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