Web Videos, Podcasts, Blogs, Social Networking: What’s Coming<br />By Jennifer Brannock Cox<br />
The Future<br />64% believe no print newspapers by 2050 (Pew Research Center)<br />8 U.S. newspapers now primarily online ...
A model of innovation<br />
What’s working<br />The Huffington Post<br />Kaiser Health News<br />
What’s not<br />Repackaging<br />Too general/non-community<br />Gatekeeping<br />Thinking like TV<br />Studio 55<br />
Economic impacts on news<br /><ul><li>   Changes in selection of content
  Salacious, entertainment, crime over community
The Daily Beast</li></ul>Changes in type of content<br />Podcasts, vodcasts, blogs<br />Bakersfield Californian<br />
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Web Videos, Podcasts, Blogs, Social Networking: What’s Coming

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Web Videos, Podcasts, Blogs, Social Networking: What’s Coming

  1. 1. Web Videos, Podcasts, Blogs, Social Networking: What’s Coming<br />By Jennifer Brannock Cox<br />
  2. 2. The Future<br />64% believe no print newspapers by 2050 (Pew Research Center)<br />8 U.S. newspapers now primarily online (Newspaper Death Watch)<br />Online news sites posting massive profits; pushing others out of business<br />12 newspapers couldn’t respond to online pressures (Newspaper Death Watch)<br />Where does this leave us?<br />
  3. 3. A model of innovation<br />
  4. 4. What’s working<br />The Huffington Post<br />Kaiser Health News<br />
  5. 5. What’s not<br />Repackaging<br />Too general/non-community<br />Gatekeeping<br />Thinking like TV<br />Studio 55<br />
  6. 6. Economic impacts on news<br /><ul><li> Changes in selection of content
  7. 7. Salacious, entertainment, crime over community
  8. 8. The Daily Beast</li></ul>Changes in type of content<br />Podcasts, vodcasts, blogs<br />Bakersfield Californian<br />
  9. 9. How to adapt<br />Staff blogs<br />Useful, informative, not too frequent, well organized<br />Live-blogging<br />Social networking<br />Twitter, Facebook, chats<br />Multimedia<br />Use sparingly when visualization/audio adds meaning<br />Community news<br />Get the community involved for greater interest<br />
  10. 10. Questions?<br />

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