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Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
Salisbury teaching
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Salisbury teaching

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Transcript

  • 1. New Media Evolutions in Journalism & Public Relations
    By Jennifer Cox
    University of Florida
  • 2. Objectives
    New media innovations:
    Journalism
    Public relations
    Relationship between the two
    Brainstorming session
    Discussion
  • 3. New & Social Media?
    • What is it?
    • 4. How did it begin?
    • 5. What is involved?
  • Journalism: Business Model
    Long
    Term
    Goals
    Short
    Term
    Goals
  • 6. Convergence & Cross-Promotion
  • 7. Reporting Process
  • 8. Distribution of the Message
  • 9. Distribution of the Message
  • 10. Work Expectations
  • 11. Work Expectations
  • 12. Public Relations/Journalism
  • 13. Distribution of Message
  • 14. Image/Branding
  • 15. Event Planning
  • 16. Audience Expectations
  • 17. Image Control
  • 18. New Media – Haiti
    New York Times: Haiti Earthquake
    The Red Cross: Haiti Earthquake
  • 19. You Decide
    Scenario: A small child is injured on a Disney ride. He did not meet the height requirements for the ride.
    BOTH:
    • How would you use one another to develop this story/minimize harm?
    JOURNALISTS:
    • How do you approach the coverage utilizing new media strategies?
    • 20. What information/images do you need?
    • 21. What are the audience expectations?
    PUBLIC RELATIONS:
    • How do you mitigate the damage utilizing new media strategies?
    • 22. How do you connect with a concerned audience?
    • 23. What technologies can you use to manage the situation as news unfolds?

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