View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
objectives• Discuss the qualities of an effective press release• Nuts & bolts of press release writing• Assign homework
Press releases• Used by the media for story ideas • Used to communicate the newsworthiness of an item/person/event/service to the media• Used to communicate directly with the public online• Used to recruit volunteers/contributors/clients• Used to advocate
Format elements• Company name• Company address• Contact name• Contact number• Date of release• Date to be published (often FOR IMMEDIATE RELEASE)• Headline (bold)
Formatting example Eastern Shore Running Club 105 W. Main St. Salisbury, MD 21801 Contact: Jennifer Cox FOR IMMEDIATE RELEASE Runners to fight pediatric illness at Salisbury 5K race SALISBURY, Thursday, April 12 – Begin lede here.. This is the date therelease went out, not the event day.
Tips for releases• Use a summary lede• Find a newsworthy angle for your lede• Give the point of the story in the headline• Relate your info to the audience• Be descriptive, fun
Tips for releases• Provide one quote summarizing the main point• Provide a mission statement at the end• Use bullet points for lists (when appropriate)• No more than one page
What makes a good release?1. How is the information newsworthy?2. Who is your audience, and why should they care?3. How will people relate to this?4. How can I write a summary lede telling people all they need to know in a creative way?
content• Lede: • Summary news lede • Can have some creative element/descriptive adjectives • Can be suggestive; no need for objectivityCome out and celebrate the spookiest day of the year with your favorite canine companion while raising money for local charities at the Howl in the Park at Regent Park, in Jacksonville, on Halloween afternoon, from 12-4 p.m.
content• Write tightly• Continue to use 1-2-sentence graphs• Use 1-sentence ledes• Include the who, what, when, where, how, and why up high• Include fun and interesting details for participants• Include one quote from a company figure• End with info about where people can go for additional information
ending• Company quote• Mission statement• Most press releases should be about one page • If more than one page, include (more) at the bottom of the first page, centered• End one of three ways (centered at the bottom): • xxx • -30- • ###
Announcements• Homework: Press release from prompt due Thursday • Exchange with peer editing partners before turning it in!• AP style quiz: 9 a.m. to 9 p.m. on MyClasses• Nut graph and lede due via email TODAY (participation points)• Schedule your phone conference with me for tomorrow!