Chapter8
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Chapter8

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Created by Dr. Lori DeWitt; adapted by Dr. Jennifer Cox

Created by Dr. Lori DeWitt; adapted by Dr. Jennifer Cox

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Chapter8 Chapter8 Presentation Transcript

  • Copyright © 2010, 2006 Pearson Education, Inc.
  •  Option #1: • Large 5 topping, $10.99 Option #2: • Large 2 topping, $8.99 Option #3: • Large 5 topping, $6.99 (no delivery) Copyright © 2010, 2006 Pearson Education, Inc.
  • People seek to maximize rewards and minimize costs.Copyright © 2010, 2006 Pearson Education, Inc.
  • Formula for calculating relational worth:Worth = Rewards - Costs
  • Copyright © 2010, 2006 Pearson Education, Inc.
  • 1.Comparison Level: What do we expect? 2.Comparison Level of Alternatives: What options do we have? 3.Level of Equality: Is the give and take of the relationship fair?Copyright © 2010, 2006 Pearson Education, Inc.
  • Copyright © 2010, 2006 Pearson Education, Inc.