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Chapter12

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  • 1. “Its amazing that the amount ofnews that happens in the worldevery day always just exactly fitsthe newspaper.” Jerry Seinfeld Copyright © 2010, 2006 Pearson Education, Inc.
  • 2. 1. Uses and gratifications2. Selective exposure3. Agenda setting4. Cultivation theory Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 3. 1. Uses and gratifications2. Selective exposure3. Agenda setting4. Cultivation theory Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 4. 1. Entertainment2. Personal identity3. Integration & social interaction4. Information Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 5. 1. Entertainment2. Personal identity3. Integration & social interaction4. Information Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 6. 1. media immersion enculturates people to shared beliefs about the world.2. media distort images of the world.3. media are dominated by large corporations.4. media set cultural agendas Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 7. 1. media immersion enculturates people to shared beliefs about the world.2. media distort images of the world.3. media are dominated by large corporations.4. media set cultural agendas Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 8. 1. uses and gratifications2. cultivation theory3. agenda setting research4. linear model research Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 9. 1. uses and gratifications2. cultivation theory3. agenda setting research4. linear model research Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 10. 1. Media event2. Media text3. Media broadcast4. Media agenda Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 11. 1. Media event2. Media text3. Media broadcast4. Media agenda Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 12. 1. it involves media representations2. it is a means of social construction of self and other3. we can freely opt out of participation4. it outlines what is acceptable and even ideal Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 13. 1. it involves media representations2. it is a means of social construction of self and other3. we can freely opt out of participation4. it outlines what is acceptable and even ideal Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 14. 1. be an active agent2. be steadfast in your beliefs3. broaden your media horizons4. critically evaluate messages Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 15. 1. be an active agent2. be steadfast in your beliefs3. broaden your media horizons4. critically evaluate messages Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 16. 1. confirming social identities2. understanding the world3. predicting media economics4. interpreting media events5. monitoring media violence Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 17. 1. confirming social identities2. understanding the world3. predicting media economics4. interpreting media events5. monitoring media violence Copyright © 2010, 2006 Pearson Educatiaon, Inc.
  • 18. Don’t forget to post a comment onMyClasses if you want further clarification or explanation of a topic!

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