Blogging: One Size Does Not Fit All
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Blogging: One Size Does Not Fit All

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    Blogging: One Size Does Not Fit All Blogging: One Size Does Not Fit All Presentation Transcript

    • Communicating on theweb: one size does not fit all Jennifer Brannock Cox Salisbury University
    • beginningsCommunications Majors: • Journalists • Public relations • Human communication • Business Assignment: • Wordpress blog for portfolio • Two posts per week for six weeks
    • Four approaches• Journalists – news beat • Focus on university or city of Salisbury• PR – promotional • Choose one SU or city of Salisbury organization (get approval)• Management (2 choices): Internal or Marketing • For internal: choose an organization to which you belong or for which you work (get their approval) • Marketing: choose one SU or city of Salisbury organization (get approval)
    • Common ground• Use inverted pyramid• 4-8 paragraphs; 1-2 sentences per graph• Use descriptive headlines• Include alternative storytelling features to text• Use links• Be professional!
    • Journalistic blogs• Share news with audiences quickly• Share items that won’t fit in the newspaper• Give behind-the-scenes accounts of the reporting process (build transparency)• Interact with/ solicit responses from the audience• Live-blogging of events for an interactive experience• Politics blog
    • Pr/marketing differences Marketing goal – to generate profit PR goal – to make sure profit-making abilities are unharmed• Public relations: • Focusing primarily on influencing reputation/peoples’ perception about organization • How can we do this?• Marketing: • Influence peoples’ desire for a product or service • How can we do this?
    • PR/Marketing blogs• Promote an event/service/product• Build an image/idea• Keep consumers abreast of changes/information• Get direct feedback from consumers• Provide industry/internal news• Different platform for press releases• Mary Kay marketing blog• Sorority public relations blog
    • Internal communications• Keep people informed • Informed workers = happy workers• Increase knowledge of company’s products/services• Provide resources & tips for better productivity/relationships• On-the-job coaching/training• BE CAREFUL! • Blogs are public, even when set to private• Good news/bad news – very few exist!• Communication Association blog
    • Thank you!