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Web 2.0 for Business Development

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Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with …

Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with LinkedIn, Facebook, Twitter. Presented to the ProVisors (www.provisors.com) Distribution and Manufacturing 1 (DAM1) affinity group .

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  • Discoverytest and define your differentiation and USP, translate these into keywordsMeasure – how quickly can you i.d. prospects?QualificationDo your contacts have Unique Buying Need (UBN)?How big /efficient is pipeline compared to offline?EngagementHow many approach you? How many do you approach?Measure quality and depthConversionMeasurementQuality and revenue, grow versus slow clientsRevenue curve crosses competency curve
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    • 1. Web 2.0 for Business Development presented to Distribution and Manufacturing Affinity Group by Jennifer Beever, CMC [WLK2] © New Incite 2009, All Rights Reserved, www.newincite.com
    • 2. Just Some of the Web 2.0 World © New Incite 2009, All Rights Reserved, www.newincite.com
    • 3. WIIFM ? © New Incite 2009, All Rights Reserved, www.newincite.com
    • 4. Marketing Change © New Incite 2009, All Rights Reserved, www.newincite.com
    • 5. Old • One to many • Synchronous • “Push” marketing • Geographic barriers • Unique Selling Proposition • Sales funnel © New Incite 2009, All Rights Reserved, www.newincite.com
    • 6. New • Many to many • Asynchronous • “Pull” marketing • Geographic boundaries fall • UBN: Unique Buying Need • Buying funnel © New Incite 2009, All Rights Reserved, www.newincite.com
    • 7. Create a Web 2.0 System © New Incite 2009, All Rights Reserved, www.newincite.com
    • 8. System Integration: Tweets, Status Updates, Content © New Incite 2009, All Rights Reserved, www.newincite.com
    • 9. Web 2.0 Action Plan © New Incite 2009, All Rights Reserved, www.newincite.com
    • 10. Resources • www.hubspot.com (Mike Volpe webinar on using Web 2.0) • http://executivesguide-web20.com/ (Chris Rollyson, UBN, Social Network Lifecycle Model) • http://elearningtech.blogspot.com/ (Tony Karrer, content on Web 2.0) • www.tweetdeck.com • www.twitterfeed.com • www.ping.fm © New Incite 2009, All Rights Reserved, www.newincite.com