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Web 2.0 for Business Development
 

Web 2.0 for Business Development

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Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with ...

Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with LinkedIn, Facebook, Twitter. Presented to the ProVisors (www.provisors.com) Distribution and Manufacturing 1 (DAM1) affinity group .

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  • Discoverytest and define your differentiation and USP, translate these into keywordsMeasure – how quickly can you i.d. prospects?QualificationDo your contacts have Unique Buying Need (UBN)?How big /efficient is pipeline compared to offline?EngagementHow many approach you? How many do you approach?Measure quality and depthConversionMeasurementQuality and revenue, grow versus slow clientsRevenue curve crosses competency curve

Web 2.0 for Business Development Web 2.0 for Business Development Presentation Transcript

  • Web 2.0 for Business Development presented to Distribution and Manufacturing Affinity Group by Jennifer Beever, CMC [WLK2] © New Incite 2009, All Rights Reserved, www.newincite.com
  • Just Some of the Web 2.0 World © New Incite 2009, All Rights Reserved, www.newincite.com
  • WIIFM ? © New Incite 2009, All Rights Reserved, www.newincite.com
  • Marketing Change © New Incite 2009, All Rights Reserved, www.newincite.com
  • Old • One to many • Synchronous • “Push” marketing • Geographic barriers • Unique Selling Proposition • Sales funnel © New Incite 2009, All Rights Reserved, www.newincite.com
  • New • Many to many • Asynchronous • “Pull” marketing • Geographic boundaries fall • UBN: Unique Buying Need • Buying funnel © New Incite 2009, All Rights Reserved, www.newincite.com
  • Create a Web 2.0 System © New Incite 2009, All Rights Reserved, www.newincite.com
  • System Integration: Tweets, Status Updates, Content © New Incite 2009, All Rights Reserved, www.newincite.com
  • Web 2.0 Action Plan © New Incite 2009, All Rights Reserved, www.newincite.com
  • Resources • www.hubspot.com (Mike Volpe webinar on using Web 2.0) • http://executivesguide-web20.com/ (Chris Rollyson, UBN, Social Network Lifecycle Model) • http://elearningtech.blogspot.com/ (Tony Karrer, content on Web 2.0) • www.tweetdeck.com • www.twitterfeed.com • www.ping.fm © New Incite 2009, All Rights Reserved, www.newincite.com