Social Media Marketing Machine V2

454 views

Published on

How to set up a simple social media marketing system with a minimum of time and effort for B2B marketers.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
454
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Marketing Machine V2

  1. 1. Social Media Marketing Machine<br />presented to<br />Women in Networking<br />June 16, 2010<br />by Jennifer Beever, CMC<br />
  2. 2. Benefits of Social Media Marketing<br />Connect strategically<br />Engage<br />Great web site<br />Value-add content<br />Convert <br />Prospects to customers<br />Connections to referrers<br />
  3. 3. There’s a Lot Out There<br />
  4. 4. Find What Works for Your Business<br />
  5. 5. Your Brand Impression to XXX Contacts?<br />
  6. 6. Simplest B2B Social Media Marketing Machine<br />
  7. 7. Sample Tweets<br />
  8. 8. Better B2B Social Media Marketing Machine<br />Blog<br />
  9. 9. How much time per week?<br />LinkedIn – 20 minutes<br />Search & connect, Q&A, Inbox<br />Twitter - 20 min, 1Tweet/day (5 week)<br />Tweet news, links, blog posts<br />Blog – 1-3 posts/wk, 60-90 minutes<br />Browse news, outline, write, add photo<br />
  10. 10. How To Get Started<br />Get strategic<br />I.D. your marketing persona<br />I.D. buyer persona (Where? Needs/Wants?)<br />Analyze keywords<br />Create a system – filter, have discipline<br />Google Reader, Google Alerts<br />Leverage technology for efficiency<br />
  11. 11. Jennifer Beever Marketing Consultant/Speaker<br />Follow me:<br /><ul><li>CMO for Hire
  12. 12. Strategic Marketing Consulting
  13. 13. Are you doing the right marketing?
  14. 14. Are you marketing to the right people?
  15. 15. Are you getting the right results?
  16. 16. Marketing Presentations
  17. 17. Certified Inbound Marketing Professional</li>

×