Social media for marketing b2b products

Social Media for Marketing B2B Products
How Facebookand Twitter can be set up and managed with a minimum of effort to generate results for B2B marketers
by Jennifer Beever CMC IMCP
Twitter: @cmo4hire

If you could have a presence on Facebook at a minimum of effort, would it be worth it?

Common FacebookConcerns
My audience is not on Facebook
Privacy issues

Facebook
750 Million Users
Most active users 18 – 34 years
Do you have customers this age?
Employees ?

Facebook
from All Facebook, The Unofficial Facebook Resource, June 2011 http://www.allfacebook.com/infographic-facebook-versus-google-2011-06

Social Media Brands on Website

1,000 + Facebook Followers

Your Brand on Facebook

2,000 + Twitter Followers

Timken Tweets About….
Tradeshows
Nigel Los, Dan Szoch from @Timken presenting from 2-3 pm about new ADAPT bearing and bearing repair, respectively. #AISTech
Visit @Timken booth 722 at #NORIACorp Reliable Plant to learn about our Online Intelligence System.

Timken Tweets About…
Company News
@Timken Posts Record First-Quarter Earnings; Company Raises Full-Year Outlook #b2b#manufacturinghttp://fb.me/ZX4nntny
@Timken Named Vendor of the Year by XL Parts #automotive#aftermarket Timken Auto & Heavy-Duty Aftermarket http://fb.me/yvA9eZI2

Employees
@RCsaszar Welcome aboard. We'll see you when you start!
@Timken Associates in India Volunteer for Habitat for Humanity International Women's Day #habitat @habitatindiahttp://fb.me/WyrIzAwG
Both The Timken Company and Timken associates around the world are contributing to the Red Cross disaster relief... http://fb.me/y21sKJAn

Customer Service
How to: Remove and Install a Bearing with Timken Shaft Guarding Technology for Setscrew Units http://fb.me/Tp5NdG2F
We put together a new landing page to help our aftermarket customers more easily navigate the web site. Visit... http://fb.me/E4avjJSg

How much time per week?
Twitter - 30 min, 1Tweet/day (5 week)
Tweet news, links, blog posts
Bulk upload all tweets for a month
Blog – 1-3 posts/wk, 60-90 minutes
Browse news, outline, write, add photo
Facebook – 0-5 minutes, automate!
Tweets, Blog Entries, Press Releases populate Facebook wall automatically
Other (Video) 1/mo ea, 4 hrs

Jennifer Beever CMC IMCP
Follow me:
B2B Marketing Traction Blog
www.newincite.com/blog
CMO for Hire
Strategic Marketing Consulting
Are you doing the right marketing?
To the right people?
Getting the right results?
818-347-4248; jenb@newincite.com

Social media for marketing b2b products

by New Incite on Jul 11, 2011

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Social media for marketing b2b products — Presentation Transcript