Social media for marketing b2b products

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Social media for marketing b2b products

  1. 1. Social Media for Marketing B2B Products<br />How Facebookand Twitter can be set up and managed with a minimum of effort to generate results for B2B marketers<br />by Jennifer Beever CMC IMCP<br />Twitter: @cmo4hire<br />
  2. 2. If you could have a presence on Facebook at a minimum of effort, would it be worth it?<br />
  3. 3. Common FacebookConcerns<br />My audience is not on Facebook<br />Privacy issues<br />
  4. 4. Facebook<br />750 Million Users<br />Most active users 18 – 34 years<br />Do you have customers this age?<br />Employees ?<br />
  5. 5. Facebook<br />from All Facebook, The Unofficial Facebook Resource, June 2011 http://www.allfacebook.com/infographic-facebook-versus-google-2011-06<br />
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  11. 11. Social Media Brands on Website<br />
  12. 12. 1,000 + Facebook Followers<br />
  13. 13. Your Brand on Facebook<br />
  14. 14. 2,000 + Twitter Followers<br />
  15. 15. Timken Tweets About….<br />Tradeshows<br />Nigel Los, Dan Szoch from @Timken presenting from 2-3 pm about new ADAPT bearing and bearing repair, respectively. #AISTech<br />Visit @Timken booth 722 at #NORIACorp Reliable Plant to learn about our Online Intelligence System.<br />
  16. 16. Timken Tweets About…<br />Company News<br />@Timken Posts Record First-Quarter Earnings; Company Raises Full-Year Outlook #b2b#manufacturinghttp://fb.me/ZX4nntny<br />@Timken Named Vendor of the Year by XL Parts #automotive#aftermarket Timken Auto & Heavy-Duty Aftermarket http://fb.me/yvA9eZI2<br />
  17. 17. Timken Tweets About…<br />Employees<br />@RCsaszar Welcome aboard. We'll see you when you start!<br />@Timken Associates in India Volunteer for Habitat for Humanity International Women's Day #habitat @habitatindiahttp://fb.me/WyrIzAwG<br />Both The Timken Company and Timken associates around the world are contributing to the Red Cross disaster relief... http://fb.me/y21sKJAn<br />
  18. 18. Timken Tweets About…<br />Customer Service<br />How to: Remove and Install a Bearing with Timken Shaft Guarding Technology for Setscrew Units http://fb.me/Tp5NdG2F<br />We put together a new landing page to help our aftermarket customers more easily navigate the web site. Visit... http://fb.me/E4avjJSg<br />
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  21. 21. How much time per week?<br />Twitter - 30 min, 1Tweet/day (5 week)<br />Tweet news, links, blog posts<br />Bulk upload all tweets for a month<br />Blog – 1-3 posts/wk, 60-90 minutes<br />Browse news, outline, write, add photo<br />Facebook – 0-5 minutes, automate!<br />Tweets, Blog Entries, Press Releases populate Facebook wall automatically<br />Other (Video) 1/mo ea, 4 hrs<br />
  22. 22. Jennifer Beever CMC IMCP<br />Follow me:<br /><ul><li>B2B Marketing Traction Blog
  23. 23. www.newincite.com/blog
  24. 24. CMO for Hire
  25. 25. Strategic Marketing Consulting
  26. 26. Are you doing the right marketing?
  27. 27. To the right people?
  28. 28. Getting the right results?
  29. 29. 818-347-4248; jenb@newincite.com</li>

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