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Optimization: Marketing's Secret Sauce For 2010

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Presentation to members of ProVisors (www.provisors.com) on how SEO (search engine optimization) has evolved to SMO (social media optimization), what that means for business owners, and what they can ...

Presentation to members of ProVisors (www.provisors.com) on how SEO (search engine optimization) has evolved to SMO (social media optimization), what that means for business owners, and what they can do to take advantage of this technology.

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Optimization: Marketing's Secret Sauce For 2010 Optimization: Marketing's Secret Sauce For 2010 Presentation Transcript

  • SEO: Marketing’s Secret Sauce for 2010 and Beyond
    Women’s Affinity Group
    Presented by Jennifer Beever CMC [WLK2]
  • Health-related inquires make up a third of Internet use (1998)
    © New Incite 2004-2010, All Rights Reserved. Photo by Moon Fish on Flickr
  • Sample SEO & Site Savings
    $20,000 -> $5,000 for web site
    $7,000 -> $400 for site update
    $9,000 -> $1,000 / year for SEO
  • SEO 1998
  • Really Old SEO(How Businesses Got Delisted)
    Keyword Stuffing
    Gateway Pages
    Auto Submission to Search Engines
    Link Farms
    Spam Article Directories
  • “Old” SEO(But still working)
    Meta Tags
    Content - rich with keywords
    Links
    Changing content – dynamic sites
  • SEO Now:Google Search - “Jennifer Beever”
    Jennifer Beever - LinkedInwww.linkedin.com/in/marketingconsultantjbeever - Cached - Similar
    Ms. Jennifer Beever CMC, Marketing Consultant, New Incite ...www.imcusa.org/members/?id=5586146 - Cached
    Jennifer Beever (cmo4hire) on Twittertwitter.com/cmo4hire - Cached
    Marketing Consultant Jennifer Beever Joins ACG LA Marketing Committeewww.newincite.com/.../press-release-acg-la-marketing-committee/ - Cached
    Jennifer Beever Presentationswww.slideshare.net/jenbeever - Cached
    IMC Southern California, IMC SOCAL, IMCSOCAL — Event Speakerswww.imcsocal.org/html/speakers.htm - Cached
    Jennifer Beever | Facebookwww.facebook.com/people/Jennifer-Beever/570677574 - Cached
    Jennifer Beever on Listoriouslistorious.com/jenbeever - Cached
    New Incite'sJennifer Beever to Present 'Marketing Tactics for ...www.expertclick.com/.../New_Incites_Jennifer_Beever_to_Present_Marketing_Tactics_for_2010_at_IMC_USA_San_Fernando_Valley... - Cached
  • New SEO = SMO
    Web Site
    Blog
  • Keys to SEO/SMO Success
    Know Your Audience
    Reverse Engineer Competitor Sites
    Do Keyword Analysis
    Continue to Monitor and Test
  • SMO
    Doesn’t require programming
    Requires time
    Best done with a strategic plan
    Requires discipline
  • What Can You Do?
    Optimize! Your ProVisors Profile
    Optimize! Your Linked-In Profile
    Optimize! Everything
    Set Up Google Alerts
    Test Your Site at Websitegrader.com
  • Jennifer Beever Marketing Consultant/Speaker
    Follow me:
    CMO for Hire
    Strategic Marketing Consulting
    Are you doing the right marketing?
    Are you marketing to the right people?
    Are you getting the right results?
    Custom Marketing Presentations
    Certified Inbound Marketing Professional
  • Resources
    www.websitegrader.com by Hubspot
    www.searchenginenews.com
    Google Adwords Keyword Analysis Tool
    https://adwords.google.com/select/KeywordToolExternal
    www.hubspot.com
    www.toprankblog.com
    www.BusinessBloggingPros.com
    Guy Kawasaki 10-20-30 Presentation (must see!)
    http://www.youtube.com/watch?v=liQLdRk0Ziw