SEO: Marketing’s Secret Sauce for 2010 and Beyond<br />Women’s Affinity Group <br />Presented by Jennifer Beever CMC [WLK2...
Health-related inquires make up a third of Internet use (1998)<br />© New Incite 2004-2010, All Rights Reserved. Photo by ...
Sample SEO & Site Savings<br />$20,000 -> $5,000 for web site<br />$7,000 -> $400 for site update<br />$9,000 -> $1,000 / ...
SEO 1998<br />
Really Old SEO(How Businesses Got Delisted)<br />Keyword Stuffing<br />Gateway Pages<br />Auto Submission to Search Engine...
“Old” SEO(But still working)<br />Meta Tags <br />Content - rich with keywords<br />Links<br />Changing content – dynamic ...
SEO Now:Google Search - “Jennifer Beever”<br />Jennifer Beever - LinkedInwww.linkedin.com/in/marketingconsultantjbeever - ...
New SEO = SMO<br />Web Site<br />Blog<br />
Keys to SEO/SMO Success<br />Know Your Audience<br />Reverse Engineer Competitor Sites<br />Do Keyword Analysis<br />Conti...
SMO<br />Doesn’t require programming<br />Requires time<br />Best done with a strategic plan<br />Requires discipline<br />
What Can You Do?<br />Optimize! Your ProVisors Profile<br />Optimize! Your Linked-In Profile<br />Optimize! Everything<br ...
Jennifer Beever Marketing Consultant/Speaker<br />Follow me:<br />CMO for Hire<br />Strategic Marketing Consulting<br />Ar...
Resources<br />www.websitegrader.com by Hubspot<br />www.searchenginenews.com<br />Google Adwords Keyword Analysis Tool<br...
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Optimization: Marketing's Secret Sauce For 2010

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Presentation to members of ProVisors (www.provisors.com) on how SEO (search engine optimization) has evolved to SMO (social media optimization), what that means for business owners, and what they can do to take advantage of this technology.

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Transcript of "Optimization: Marketing's Secret Sauce For 2010"

  1. 1. SEO: Marketing’s Secret Sauce for 2010 and Beyond<br />Women’s Affinity Group <br />Presented by Jennifer Beever CMC [WLK2]<br />
  2. 2. Health-related inquires make up a third of Internet use (1998)<br />© New Incite 2004-2010, All Rights Reserved. Photo by Moon Fish on Flickr<br />
  3. 3. Sample SEO & Site Savings<br />$20,000 -> $5,000 for web site<br />$7,000 -> $400 for site update<br />$9,000 -> $1,000 / year for SEO<br />
  4. 4. SEO 1998<br />
  5. 5. Really Old SEO(How Businesses Got Delisted)<br />Keyword Stuffing<br />Gateway Pages<br />Auto Submission to Search Engines<br />Link Farms <br />Spam Article Directories<br />
  6. 6. “Old” SEO(But still working)<br />Meta Tags <br />Content - rich with keywords<br />Links<br />Changing content – dynamic sites<br />
  7. 7. SEO Now:Google Search - “Jennifer Beever”<br />Jennifer Beever - LinkedInwww.linkedin.com/in/marketingconsultantjbeever - Cached - Similar<br />Ms. Jennifer Beever CMC, Marketing Consultant, New Incite ...www.imcusa.org/members/?id=5586146 - Cached<br />Jennifer Beever (cmo4hire) on Twittertwitter.com/cmo4hire - Cached<br />Marketing Consultant Jennifer Beever Joins ACG LA Marketing Committeewww.newincite.com/.../press-release-acg-la-marketing-committee/ - Cached<br />Jennifer Beever Presentationswww.slideshare.net/jenbeever - Cached<br />IMC Southern California, IMC SOCAL, IMCSOCAL — Event Speakerswww.imcsocal.org/html/speakers.htm - Cached<br />Jennifer Beever | Facebookwww.facebook.com/people/Jennifer-Beever/570677574 - Cached<br />Jennifer Beever on Listoriouslistorious.com/jenbeever - Cached<br />New Incite'sJennifer Beever to Present 'Marketing Tactics for ...www.expertclick.com/.../New_Incites_Jennifer_Beever_to_Present_Marketing_Tactics_for_2010_at_IMC_USA_San_Fernando_Valley... - Cached<br />
  8. 8. New SEO = SMO<br />Web Site<br />Blog<br />
  9. 9. Keys to SEO/SMO Success<br />Know Your Audience<br />Reverse Engineer Competitor Sites<br />Do Keyword Analysis<br />Continue to Monitor and Test<br />
  10. 10. SMO<br />Doesn’t require programming<br />Requires time<br />Best done with a strategic plan<br />Requires discipline<br />
  11. 11. What Can You Do?<br />Optimize! Your ProVisors Profile<br />Optimize! Your Linked-In Profile<br />Optimize! Everything<br />Set Up Google Alerts<br />Test Your Site at Websitegrader.com<br />
  12. 12. Jennifer Beever Marketing Consultant/Speaker<br />Follow me:<br />CMO for Hire<br />Strategic Marketing Consulting<br />Are you doing the right marketing?<br />Are you marketing to the right people?<br />Are you getting the right results?<br />Custom Marketing Presentations<br />Certified Inbound Marketing Professional<br />
  13. 13. Resources<br />www.websitegrader.com by Hubspot<br />www.searchenginenews.com<br />Google Adwords Keyword Analysis Tool<br />https://adwords.google.com/select/KeywordToolExternal<br />www.hubspot.com<br />www.toprankblog.com<br />www.BusinessBloggingPros.com<br />Guy Kawasaki 10-20-30 Presentation (must see!)<br />http://www.youtube.com/watch?v=liQLdRk0Ziw<br />

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