Rapid branding & product launch for 2 industrial product lines….…resulted in a$2 million orderfrom ExxonMobile, andthat was onlythe beginning.
Before…After…Three doctors who owned and operated a medical lab did theirown marketing. The lab had an 80% success rate in helpingcouples with immune system issues carry a pregnancy to fullterm. They hired New Incite to provide marketing consultingand support. First, we created a new brand identity for the lab.
The medical lab’s existing websitewas designed for patients only . It didnot speak to doctors who refer labwork and patients. We created acost-effective landing page to directpatients to existing pages anddoctors to new pages. We createdbrochures, an exhibit booth andwrote and distributed press releases.
Before… After…A training services firm ran ads in aCalifornia publication, but theirtarget audience, large corporations,were moving out of state. We foundthe cost-effective stock photograph,wrote the copy for the new ad anddirected the creative design, usingthe same graphic designer.
We immediately followed thecampaign with a postcard tothe magazine’s subscribersthat repeated the image and amore detailed message….Our client received leads thatthey converted tocustomers, which paid for thenew campaign 10 times over.
New Incite conducted a SituationAnalysis and Marketing Plan for a non-profit. One of our recommendedchanges resulted in a saving ofthousands by changing the printedannual report to online. Donorsreceived a notice via mail to get theirpersonal copy, with printed copiesavailable on demand.Before… After…
Before… After…Assisted Caltech IRC in rebrandingcollateral and website….
Integrated branding and marketingfor start up services firm…(website and one sheet)
One sheet creation – strategicpositioning, copywriting anddesign….