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New incite portfolio

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Sample creative projects from Jennifer Beever and New Incite marketing.

Sample creative projects from Jennifer Beever and New Incite marketing.

Published in: Business
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Transcript

  • 1. Don’t Leave Your Marketing to Chance
  • 2. Branding….
  • 3. Rapid branding & product launch for 2 industrial product lines….
  • 4. Rapid branding & product launch for 2 industrial product lines….…resulted in a$2 million orderfrom ExxonMobile, andthat was onlythe beginning.
  • 5. Before…After…Three doctors who owned and operated a medical lab did theirown marketing. The lab had an 80% success rate in helpingcouples with immune system issues carry a pregnancy to fullterm. They hired New Incite to provide marketing consultingand support. First, we created a new brand identity for the lab.
  • 6. The medical lab’s existing websitewas designed for patients only . It didnot speak to doctors who refer labwork and patients. We created acost-effective landing page to directpatients to existing pages anddoctors to new pages. We createdbrochures, an exhibit booth andwrote and distributed press releases.
  • 7. Before… After…A training services firm ran ads in aCalifornia publication, but theirtarget audience, large corporations,were moving out of state. We foundthe cost-effective stock photograph,wrote the copy for the new ad anddirected the creative design, usingthe same graphic designer.
  • 8. We immediately followed thecampaign with a postcard tothe magazine’s subscribersthat repeated the image and amore detailed message….Our client received leads thatthey converted tocustomers, which paid for thenew campaign 10 times over.
  • 9. New Incite conducted a SituationAnalysis and Marketing Plan for a non-profit. One of our recommendedchanges resulted in a saving ofthousands by changing the printedannual report to online. Donorsreceived a notice via mail to get theirpersonal copy, with printed copiesavailable on demand.Before… After…
  • 10. Before… After…Assisted Caltech IRC in rebrandingcollateral and website….
  • 11. Integrated branding and marketingfor start up services firm…(website and one sheet)
  • 12. One sheet creation – strategicpositioning, copywriting anddesign….
  • 13. Twitter…Email Newsletter…
  • 14. Facebook page…LinkedIn Company page…
  • 15. Don’t Leave Your Marketing to Chance

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