The top 10 trends from SXSW Interactive 2014, consolidating for ICSC's MOCIAL attendees the most inspiring and thought-provoking insights from world-renown marketers and innovators. This presentation sheds light on how our daily lives might become more streamlined, meaningful or entertaining, and at the same time explore how brands can use new technology to connect with customers.
12. Google’s Moonshot contact lenses
OVERHEARD
AT SXSW
2014
“The shift in
wearable tech:
from “connected
body” to
“engaged
humans” – start
to understand
what motivates
users”
Francois Grouiller,
Fred & Farid
37. OVERHEARD
AT SXSW
2014
“At the Oreo
Trending
Vending Lounge
we’re connecting
trending
moments to the
Oreo cookie
itself in real time
and in real life”
Bonin Bough,
Mondelez
45. OVERHEARD
AT SXSW
2014
"The government
is shutting down
streetlights at night
to save money.
This road is about
safety and
envisaging a more
self-sustainable
and more
interactive world"
Daan Roosegaarde,
Smart Highway
designer
51. OVERHEARD AT
SXSW 2014
“People start to
believe in a given
technology when
they start to see it
around themselves”
-Dmitry Grishin,
Founder,
Grishin Robots