Reunión Compatwitters
“Competitividad y La Vaca Morada”
Junio 22, 2009
Jenaro Martinez
jenaro@jenarom.com
twitter.com/jenarom

COMPETITIVIDAD

MEXICO 50

Otro Mundo en Telefonía Local,
Larga Distancia e Internet.

Stop trying to be perfect and
start being remarkable.
- Seth Godin

CONVERGENCIA

Advice for
tough times.
W W the “ s.”
in ith 2E
Execution.
Excellence.
Tom Peters/1104.08

Conrad Hilton, at a gala
celebrating his life,
was asked, “What was the most
important lesson you’ve learned in
you long and distinguished
career?”
His immediate answer …

Conrad Hilton, at a gala celebrating his life,
was asked, “What was the most important lesson you’ve learned in you long and
distinguished career?”
His immediate answer: “re me mbe r
to tuck the s how e r curtain
ins ide the bathtub ”

BLU E
OCEA N

“Forget China , India
and the Inte rne t:
Economic Growth
Is Driven by
Wo me n .” —Headline, Economist, April 15,
2006, Leader, page 14

“Innovation
is about
ANGRY
people taking
action.”
—Tom Peters

6
meses

“We made mistakes, of course. Most of them were
omissions we didn’t think of when we initially wrote the
software. We fixe d the m by do ing it o ve r and o ve r, ag ain and
ag ain . We do the same today. While our competitors are
still sucking their thumbs trying to make the design
perfect, we’re already on prototype version
the time our rivals are
#5 . By
ready with wires and screws, we are on version
#10 . It g e ts bac k to planning
ve rs us ac ting : We ac t fro m day o ne ;
o the rs plan ho w to plan — fo r
mo nths .” —Bloomberg by Bloomberg

“Loyalty
beyond
reason.”
—Kevin Roberts

Brand =
Talent.

“It’s all
about the
people.”
—Tom Peters

“You have to
treat your
employees like
customers.” answer, upon being asked his “secrets to success”
—Herb Kelleher, complete
Source: Joe Nocera, NYT, “Parting Words of an Airline Pioneer,” on the occasion of Herb Kelleher’s retirement
after 37 years at Southwest Airlines (SWA’s pilots union took out a full-page ad in USA Today thanking HK for all
he had done; across the
way in Dallas American Airlines’ pilots were picketing the Annual Meeting)

“The role of the Director is to
create a space where the actors
and actresses can be c o me
mo re than the y ’ve e ve r
be e n be fo re , mo re than
the y ’ve dre ame d o f
be ing .” —Robert Altman, Oscar acceptance speech

COMPETITIVIDAD

• Distínguete de los demás. ¡Se la vaca morada!
• En tiempos difíciles: Ejecución. Excelencia.
• Recuerda lo básico: “Guarda la cortina dentro
de la bañera”.
• Busca tu Océano Azul.
• La innovación ocurre en personas enojadas
tomando acción.
• Deja de planear y ponte a actuar.
• Lovemark: lealtad más allá de cualquier razón.
• Trata a tus empleados mejor que a tus clientes.
• Que tu gente encuentre dónde hacer sus sueños
realidad.

“You must be the
change you wish to
see in the world.”
Gandhi