Social Networking Jennifer Sullivan Tampa Bay Library Consortium Sept. 19 th  2007
Orientation <ul><li>Golden tickets/homework  http://www.tblc.org/library2.0/ </li></ul><ul><li>Del.icio.us site:  http://d...
Online Communities http://xkcd.com/256/
Class Objectives <ul><li>Explore social networking services and discover how they differ </li></ul><ul><li>Identify ways l...
4 Categories of Social Networking Services <ul><li>Leisure: MySpace, Facebook, friendster, bebo </li></ul><ul><li>Professi...
Quotes <ul><li>Karyn, MySpace user </li></ul><ul><li>Chellie, MySpace and Facebook user </li></ul><ul><li>Diana, multiple ...
Social Networking Sites <ul><li>MySpace  www.myspace.com </li></ul><ul><li>Facebook  www.facebook.com </li></ul><ul><li>Be...
MySpace www.myspace.com
Ask a Librarian's  MySpace  Page
Libraries in MySpace <ul><li>http://www.myspace.com/fkcc1   </li></ul><ul><li>http:// www.myspace.com/undergradlibrary </l...
Facebook www.facebook.com
Libraries in Facebook <ul><li>Computers in Libraries </li></ul><ul><li>Univ. of Kentucky </li></ul><ul><li>Ask a Librarian...
Facebook  MySpace <ul><li>25 million members worldwide  </li></ul><ul><li>Created a niche among the college crowd </li></u...
Other Sites <ul><li>www.ning.com </li></ul><ul><li>http://tblcsne.ning.com/ </li></ul><ul><li>http://alamembers.ning.com/ ...
Sites to Avoid <ul><li>www.quechup.com </li></ul><ul><li>www.rapleaf.com </li></ul><ul><li>www.upscoop.com </li></ul>
The Future <ul><li>Webkinz </li></ul><ul><li>Yahoo Mash </li></ul><ul><li>Boomers </li></ul>Dogster Catster
Customize <ul><li>Change the background, font and feel </li></ul><ul><li>Add Slideshows, videos </li></ul><ul><li>Add Quiz...
Promote <ul><li>School Publications </li></ul><ul><li>From Your Web site “Be Our Friend on MySpace” </li></ul><ul><li>From...
Issues to Consider <ul><li>Mission/purpose </li></ul><ul><li>Page design/elements </li></ul><ul><li>Friend requests </li><...
Challenges and Opportunities <ul><li>Opportunities </li></ul><ul><li>Free advertising </li></ul><ul><li>Connection with te...
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Social Networking

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Here are the slides from the Social Networking think tank on Sept. 19th, 2007 by Jennifer at TBLC.

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  • Social Networking

    1. 1. Social Networking Jennifer Sullivan Tampa Bay Library Consortium Sept. 19 th 2007
    2. 2. Orientation <ul><li>Golden tickets/homework http://www.tblc.org/library2.0/ </li></ul><ul><li>Del.icio.us site: http://del.icio.us/TBLCSocialNetworking </li></ul><ul><li>Ning Group: http://tblcsne.ning.com/ </li></ul>
    3. 3. Online Communities http://xkcd.com/256/
    4. 4. Class Objectives <ul><li>Explore social networking services and discover how they differ </li></ul><ul><li>Identify ways libraries can use social networking tools to achieve their goals/mission </li></ul><ul><li>List common objections to social networking and explain ways to overcome/workaround objections </li></ul><ul><li>Discuss what your library and others are doing with social networking </li></ul><ul><li>Have fun! </li></ul>
    5. 5. 4 Categories of Social Networking Services <ul><li>Leisure: MySpace, Facebook, friendster, bebo </li></ul><ul><li>Professional: LinkedIn </li></ul><ul><li>Media Sharing: YouTube, Flicker </li></ul><ul><li>Virtual Meeting Place: Second Life </li></ul>
    6. 6. Quotes <ul><li>Karyn, MySpace user </li></ul><ul><li>Chellie, MySpace and Facebook user </li></ul><ul><li>Diana, multiple sites </li></ul><ul><li>Ben, multiple sites </li></ul>
    7. 7. Social Networking Sites <ul><li>MySpace www.myspace.com </li></ul><ul><li>Facebook www.facebook.com </li></ul><ul><li>Bebo www.bebo.com </li></ul><ul><li>Ning www.ning.com </li></ul><ul><li>LinkedIn www.linkedin.com </li></ul><ul><li>Many more http:// en.wikipedia.org/wiki/List_of_social_networking_websites </li></ul>
    8. 8. MySpace www.myspace.com
    9. 9. Ask a Librarian's MySpace Page
    10. 10. Libraries in MySpace <ul><li>http://www.myspace.com/fkcc1 </li></ul><ul><li>http:// www.myspace.com/undergradlibrary </li></ul><ul><li>http:// www.myspace.com/morrisvillecollegelibrary </li></ul><ul><li>http:// www.myspace.com/utlibraries </li></ul><ul><li>http:// www.myspace.com/ucclibrary </li></ul><ul><li>http:// www.myspace.com/njitlibrary </li></ul><ul><li>http:// www.myspace.com/wayne_college_library </li></ul><ul><li>http:// www.myspace.com/ucfaskalibrarian </li></ul><ul><li>http:// www.myspace.com/fiulibrary </li></ul><ul><li>http://www.myspace.com/wolfsonlibrary </li></ul><ul><li>http://www.myspace.com/hennepincountylibrary </li></ul>
    11. 11. Facebook www.facebook.com
    12. 12. Libraries in Facebook <ul><li>Computers in Libraries </li></ul><ul><li>Univ. of Kentucky </li></ul><ul><li>Ask a Librarian </li></ul><ul><li>Digital Reference in Facebook </li></ul><ul><li>FacebookAppsForLibraries </li></ul>
    13. 13. Facebook MySpace <ul><li>25 million members worldwide </li></ul><ul><li>Created a niche among the college crowd </li></ul><ul><li>&quot;People spend an average of 19 minutes a day on Facebook.&quot; </li></ul><ul><li>Facebook was named as the second most &quot;in&quot; thing among undergraduates,… losing only to the iPod . </li></ul><ul><li>100 million users worldwide </li></ul><ul><li>Broadest appeal across age ranges </li></ul><ul><li>#1 site where people spent time on the Internet </li></ul><ul><li>Allows for lots of customization of pages including – background, music, fonts, and page layout </li></ul>
    14. 14. Other Sites <ul><li>www.ning.com </li></ul><ul><li>http://tblcsne.ning.com/ </li></ul><ul><li>http://alamembers.ning.com/ </li></ul><ul><li>http://library20.ning.com/ </li></ul><ul><li>www.bebo.com </li></ul><ul><li>www.linkedin.com </li></ul>
    15. 15. Sites to Avoid <ul><li>www.quechup.com </li></ul><ul><li>www.rapleaf.com </li></ul><ul><li>www.upscoop.com </li></ul>
    16. 16. The Future <ul><li>Webkinz </li></ul><ul><li>Yahoo Mash </li></ul><ul><li>Boomers </li></ul>Dogster Catster
    17. 17. Customize <ul><li>Change the background, font and feel </li></ul><ul><li>Add Slideshows, videos </li></ul><ul><li>Add Quizzes </li></ul><ul><li>Post Pictures </li></ul>
    18. 18. Promote <ul><li>School Publications </li></ul><ul><li>From Your Web site “Be Our Friend on MySpace” </li></ul><ul><li>From the Reference Desk </li></ul><ul><li>Make sure you have new content </li></ul><ul><li>Add Comments to your friends pages </li></ul><ul><li>Add Bulletins to your friends pages </li></ul>
    19. 19. Issues to Consider <ul><li>Mission/purpose </li></ul><ul><li>Page design/elements </li></ul><ul><li>Friend requests </li></ul><ul><li>Upkeep/staff time </li></ul><ul><li>Pictures </li></ul><ul><li>Age/gender </li></ul><ul><li>Use policy/disclaimers </li></ul>
    20. 20. Challenges and Opportunities <ul><li>Opportunities </li></ul><ul><li>Free advertising </li></ul><ul><li>Connection with teens/everybody </li></ul><ul><li>Traffic </li></ul><ul><li>Media buzz </li></ul><ul><li>Staff development </li></ul><ul><li>Challenges </li></ul><ul><li>Blocked sites </li></ul><ul><li>Sexual predators </li></ul><ul><li>Staff time </li></ul><ul><li>Support </li></ul><ul><li>Library image/role </li></ul>
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