University Career Services Semester Highlights
Making Big Dreams an Attainable Reality
Fall 2013 has been a semester of success
for University Career Services
During the fall of 2013, George Mason University Career Services achieved strategic plan goals,
reached record engagement numbers, presented at conferences, and received awards for our
cutting edge and innovative work.
In addition to our overall success, we continued to create a presence across campus as a team
of customized connectors working in tandem with employers, faculty, staff, alumni, and
University divisions to achieve the highest levels of service for our diverse student population.
As we reflect on the fall and move forward into the spring, we do so with a sense of energy,
enthusiasm, and pride in the work being done to support students and the University overall.
With the role of University Career Services continuously evolving, we strive to consistently remain
at the forefront of innovation and position ourselves as thought leaders in the space. Always
learning and growing, we continue to expand upon our definition of success and challenge
ourselves to think both creatively and strategically. We unite in the belief that together we can
make big dreams an attainable reality.
Fall 2013 Report | 01
Highlights: Our Semester Story
Our data displays a consistent story of increased engagement, stronger connections, and
positive response to change and innovation. From higher rates of turnout amongst the freshman
and sophomore classes to a consistent level of growth in student appointments, our story is one
Fall 2012 vs. Fall 2013
Student appointments increased by 39%
Career program attendance increased by 66%
Freshman and sophomore appointments increased by 134%
Website engagement (unique views) increased by 27%
On-Campus Interviewing internship positions increased by 47%
UNIV course enrollment increased by 24%
Fall 2013 Report | 02
Signature Event Highlights
Our Fall 2013 Career Fair was organized by industry to
support our new model and better serve both students
and employers. Day 1 was STEAM focused while day 2
encompassed business and non-technical careers. We
received a strong turnout, positive feedback from
employers, and the opportunity to strengthen our
connections with stakeholders.
Increase in freshman and sophomore
Of employers attending the fair
predicted an increase in positions
offered over the next year
“Thank you for putting on a great career fair. You filled the house with highly
qualified and enthusiastic job seekers. I hardly had a minute to take a break the
entire time. Hats off to you and your staff for pulling off a great event.” – InQbation
The Fall 2013 Resume Clinic consisted of 2 days and 10
hours worth of students learning strategic resume writing
tips, making connections with employers, and gaining
valuable advice to help increase their overall level of
Employers from more than 5 industries
participated (2 of the employers were
Fall 2013 Report | 03
Practice Interview Days
As a result of our dedication to enhance student learning and expand programming related to
career readiness initiatives, we increased both the number of practice interview days and the
number of participating employers. This change was met with great enthusiasm from both parties.
Our post-event Employer Roundtable additionally gave employers a platforms for sharing best
practices with one another while offering our staff an opportunity to gain valuable hiring insights.
Of employers would
Of students had a better
understanding of areas they
could improve upon as a
result of the interview
Industry weeks provide our office with an opportunity to support students across all majors and
academic disciplines who may be interested in specific industries. Through a week of events
focused on exploring and learning from professionals working in the space, students learn various
industry intricacies and day in the life scenarios that cannot be taught in a classroom setting.
Government Week was especially timely as it offered government employers and Mason students
the opportunity to connect after the setback of the shutdown.
4 Events | 99 Attendees | 12 Employers | 5 Mason Alumni
6 Events | 235 Attendees | 8 Employers | 2 Mason Alumni
Government Showcase Career Fair: 238 Attendees | 9 Employers
Fall 2013 Report | 04
On-Campus Interviewing, running from September through November 2013, proved extremely
successful compared to the previous fall. With numbers on the rise, University Career Services
experienced an 8% increase in unique employers, a 9% increase in full-time positions, and a 47%
increase in internship opportunities.
“The staff was amazing! This
was my first on-campus
and they made it so
wonderful and easy. I hope
to return many times.
Thanks to GMU for the
opportunity to meet with
such impressive students.”
-Hannah Truong, Geeknet
When asked what they value most about on-campus interviewing at Mason, the top
response from employers was the DIVERSITY of Mason students.
of employers agreed
that the Mason
enabled them to
conduct effective oncampus recruiting
Employers felt that Mason students exceled most in
the areas of :
Fall 2013 Report | 05
Career Programs & Outreaches
Career Programs have evolved at University Career Services to better serve students and to help staff
members continue to create a presence as customized connectors. All programs are run in
partnership with an employer, faculty member, department, or other University division to not only help
us spread our mission, but also to provide the best experience for students. This change proved
successful with an increase in both programs and attendees.
As we continue to expand and grow our connections University-wide, our staff is continuously
requested to present to classes. This helps our center to reach a larger student population, increase
student learning, and introduce our services.
*The number of outreaches were not tracked in fall 2012. Comparative data is unavailable at this time.
Fall 2013 Report | 06
UNIV Courses & Job Postings
With the strategic plan goal of increasing the number of UNIV courses offered, as well as the overall
enrollment, our team can reflect on a very successful fall semester in this aspect. Each course
increased by one section and experienced overall enrollment increases across the board.
Job postings decreased slightly during fall 2013 compared to fall 2012. The .5% decrease represents a
minimal change within the context of the government shutdown that prevented an entire industry from
posting leading up to, and during, the shutdown.
Fall 2013 Report | 07
Student Appointments & Conclusion
The increased number of student appointments, along with the increase in program attendees, tells the
overall story of engagement during fall 2013. Appointments continue to increase in all areas as the
student population grows more aware of the new industry model and altered appointment structure.
University Career Services continues to evolve as we push the boundaries of innovation and
consistently improve our methods used to educate and prepare students for meaningful careers.
Each semester brings changes in terms of hiring trends, shifting student population demographics,
new University-wide initiatives, and innovations within the University Career Services arena. Our goal is
to remain educated on all that is happening around us in higher education, various hiring industries,
and the economy overall, to ensure the best services for Mason students.
The results from our fall 2013 analysis display a strong trend of increased engagement amongst
students. We hope to continue this trend into the spring and beyond as we spark further awareness
for our center and find new ways for students, faculty, staff, employers, alumni, and campus partners
to get involved. We look forward to continue working together as a center to design initiatives,
programs, and resources to not only help the students here at Mason, but set an example for career
centers across the country.
Fall 2013 Report | 08
Educating and preparing
students for meaningful careers
in a global society.
University Career Services