Website Strategy and Planning for Non-Profits
by Jen Kramer, Curriculum Developer & Adjunct Instructor on May 20, 2013
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You're ready to redesign your existing non-profit website, or you're building a new one from scratch. Before you pick up the phone and start calling web designers, what should you know first? Jen ...
You're ready to redesign your existing non-profit website, or you're building a new one from scratch. Before you pick up the phone and start calling web designers, what should you know first? Jen Kramer will walk you through the process of planning your next website, including identifying strategic goals, target audience, and the truly important features and functionality (rather than those just nice to have) that will make your website effective and manageable. You can do all of this with a minimum of geekery!
In this session, you will learn:
Important tips for identifying business, website, and user goals (hint: they're not always the same!)
How to identify your target audience, and how to think about building a website for them (not just you)
How to think about features and functionality for your site. How do you identify the most important items on a tight budget? How do you plan for more features later?
Tips for writing this up in a request for proposal (RFP) that will help get you the designer or firm best suited to your needs
What you should expect when working with a web designer: what's normal? What's typical? What's really awful? And what exactly do they do, anyway?
This session is best suited to those new to website design and redesign work, who need some pointers and tips for working with a web design and development company.
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